Ever since we started, we've loved the idea that your drys, sooner or later, start reflecting what you've been through together. There's soul, and great stories, buried deep in those twill lines.
What's even greater is the people who share their stories with us, and those who donate their jeans to our Re-use program. How you break in denim and when to wash is a matter of personal preference. It's your journey, and ultimately up to you to decide how far you want to take it.