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New Arrivals Re-use Fit Guide

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New Arrivals Re-use Fit Guide

All jeans Selvage Black Washed

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Jackets Denim jackets Knits Shirts Tees Pants Shorts & Skirts

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We started this journey in the small city of Gothenburg back in 2001. Our Swedish roots remind us every day to be good to the Earth and to each other. It's not just about organic cotton and transparent processes; it's about building a community that cares.

So here's the deal: every pair of jeans we make is designed to be your 'forever jeans.' They're the kind you'll want to repair, not replace. The kind you'll hand down to your kids, who'll hand them down to theirs. We're not just making clothes; we're creating future classics. Clothes that become vintage, instead of garbage.