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The World of Nudie Jeans

What the FAQ — Jeans in the freezer, does it work?

What the FAQ — Jeans in the freezer, does it work?

Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the freezer will make them fresh again? This week we get to the bottom of if this tactic works or not. About What the FAQ What the FAQ is dedicated to answering some of the most frequently asked ...

The backstage story of Nudie Jeans

The backstage story of Nudie Jeans

A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY THE BOOK (ENGLISH / HARDBACK) Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the ...

New Repair Shop coming soon — Nudie Jeans Seven Dials

New Repair Shop coming soon — Nudie Jeans Seven Dials

Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a third Repair Shop opening in London very soon. Stay tuned for more information about the opening by following us on Instagram or Twitter. Or sign up to our newsletter to get all Nudie Jeans updates. Nudie Jeans Seven Dials ...

Start your own f*cking brand.

Start your own f*cking brand.

A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the only company building a brand based tangibly on values. When we started ...

Winter 2019 – Ashes To Ashes

Winter 2019 – Ashes To Ashes

Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romantic. The denim has gone to the dark side. The palette for the tops traverse from a rich fig via bright red to blush pink. It’s like a big bowl of candy. Time to treat yourself. Now available at all Repair Shops and online. SHOP WINTER 2019

Nudie Jeans Souvenir T-shirt

Nudie Jeans Souvenir T-shirt

To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited edition Nudie Jeans souvenir T-shirt, available only at Denim Days and ComplexCon. The souvenir T-shirts will feature an exclusive design printed on our 100% organic cotton Per Pro tee. Made from Fairtrade cotton jersey, featuring a ribbed crew-neck, contrasting ...

Meet the Nudie Jeans Repair Partners.

Meet the Nudie Jeans Repair Partners.

Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? In our case, there has been an increased demand for more doors offering our free repair service. Today we announce that official Nudie Jeans Repair Partners are on the way. Yes, ...

Rebirth Capsule: Made with post consumer Nudie Jeans Denim

Rebirth Capsule: Made with post consumer Nudie Jeans Denim

For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean and the limited edition Jerry jacket made with the same post consumer denim. Included in the capsule is the Roy t-shirt made of a recycled and organic cotton blend. About Rebirth denim: ...