Skip to content

LOCAL HEROES: De Rode Winkel, Utrecht

De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players within denim retail. The company is run by the sixth generation of the Broekman family. With a high level of knowledge and hospitality, they keep serving the people of Utrecht in the quest to find the perfect pair of jeans.

You'll find De Rode Winkel at Lange Elisabethstraat 9-13 in Utrecht.

About Local Heroes

We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide range of concepts and characteristics. Some have been around for a long time, and others are the next generation. The one thing they all have in common is Nudie Jeans. In one way or another, they have all helped build this brand, so we wanted to highlight them, and there is no better time than now.

More from Brick & Mortar

  1. New Repair Partner: EBB18

    The latest addition to our growing list of Repair Partners is Groningen's, EBB18. If you are in Groningen and need re...
  2. The Galeries Repair Shop — a supersized jack-in-the-box

    In March, we reopened our Repair Shop at the Galeries in Sydney. And this new fit serves as the perfect place to expe...
  3. Local heroes: Danali Clothing, Winnipeg, Manitoba

    Danali Clothing is the go-to destination for all things related to denim in Winnipeg, Manitoba, Canada. Since 1986, A...