This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The jeans we have replicated are beautifully worn-in, repaired and perfected by Tsuyoshi himself. Steady Eddie II Tsuyoshi Replica Limited Edition 300 pcs worldwide Hand numbered The replica will be available exclusively as limited drops at upcoming Denim Days (Amsterdam), ComplexCon (Los Angeles) events. Denim Days: European Launch. 25-26 October @ De Hallen, Amsterdam, Netherlands ComplexCon: North American Launch. 02-03 November @ Long Beach, Los Angeles, USA Are you not in Amsterdam or Los Angeles? Still want a chance to cop the Tsuyoshi Replica? Don’t worry — we thought of you too. A drop with limited number of replicas will be made available exclusively to members of c/o Nudie Jeans. If you haven’t signed up already you can do so here and now.

Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? In our case, there has been an increased demand for more doors offering our free repair service. Today we announce that official Nudie Jeans Repair Partners are on the way. Yes, that’s right, your wish is our command. The Nudie Jeans Eco Cycle philosophy consists of these elements: Break-in, Repair, Re-use, and Recycle. This is how we roadmap the life of our denim and these are elements fundamental in everything we do at Nudie Jeans. Today we are here to focus on the Repair segment of our philosophy. We pledge that every pair of Nudie Jeans comes with a promise of free repairs. Nudie Jeans will work with carefully selected Repair Partners all over the globe. The Repair Partners share the same passion for denim and pride in providing a high level of service to all customers, just as we do. Our Repair Partners are equally important to our Eco-Cycle as our own Repair Shops and will help us deliver our promise. The decision to open official Repair Partners and engage in long-term partnerships will make it possible to repair more Nudie Jeans. By prolonging the life of our products, we save resources and in turn minimize the impact we leave on our planet. In 2018 we repaired more jeans than we ever have repaired before (55,173 pairs to be exact) and this has been a growing trend since we introduced our repair program in 2013. Our forecast shows that there is no slowing down for us either. Repairs are hugely important for us as we look at all opportunities to prolong the life of our products. When you visit a Nudie Jeans Repair Partner you are eligible for Free Repairs (bring them in clean!) as well as the Trade-In service. If you don’t live near a Nudie Jeans Repair Shop you will find your nearest Repair Partner here. If you have any questions about our Repair Partners or would like to become a Repair Partner you are welcome to contact us here (info@nudiejeans.com) — Nudie Jeans Co.

Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get them while you can. SHOP SHORTS

Today we have the honor of introducing you to music carefully curated by LA-based analog photographer and photojournalist Molly Steele. In conversation, Molly is open, honest, and endearing when answering questions about her photography. These traits can are transcribed and flow fluid throughout her work. No matter the subject found before Molly’s camera, a human being, or a vast landscape, there is a significant sense of intimacy exposed in her photography. You will also recognize the awareness and trust captured within each frame, nature or model it’s consistent throughout. And almost like it’s a signature, her composition always catches the mutual respect between subject and lens. Molly’s photography can and will take you places. During the making of this playlist, Molly had ridden a freight train along California’s coastline and of course, she had a camera with her. Along with her camera Molly tad taken a recently purchased Super 8 camera on this trip. As somewhat of a mini-exclusive Molly has given us permission to share some images and the Super 8 mini-movie from the trip with you. We hope that this short introduction to Molly’s ‘Curated By‘ playlist ruffled your curiosity. From here, we suggest you head straight to her website to view selected works and also follow her Instagram — when you start scrolling the feed, please do so while listening to her soundtrack she has created for us. Hopefully, by now, you’re already there. This is ‘Curated By Molly Steele‘ folks. Please enjoy. Thank you, Molly!

Have you ever wondered how your clothes are made? Today, we highlight the people who make Nudie Jeans garments and pay respect to all the employees in the textile industry in a need for a safe and healthy working environment. If brands don’t tell you how their garments were produced – ask your favorite brand #whomademyclothes? The Rana Plaza tragedy in Bangladesh 2013 captured the effects of the fast fashion business models, where the need for cheap and fast-produced garments is higher than the safe working conditions of the people who are making the garments. At Nudie Jeans, we want to slow down the consumption patterns, slow down the consumption pace and offer sustainable long-lasting garments which are produced in a fair way. The social aspects of sustainability and working conditions at our suppliers have been the core focus in our sustainability work for many years. We have a strict sourcing policy on where we want Nudie Jeans garments to be made, and we put equally high standards at all our suppliers regardless if they are located in high or low-risk countries. We are an open book. On every product page you can see the for details on where we produce our garments. The daily work in this area consists of making improvement after social audits and providing workplace training and education for employees at the suppliers. Every year we make a report for Fair Wear Foundation, which reports all the work done in our supply chain, the 2021 Social Report is now available online (2018 Social Report), and you can read it too. We highly recommend you check it out to find more information on how the working conditions are for the people producing Nudie Jeans garments. Don’t ever hesitate to raise your voice if you ever wonder where or how your garments are being produced. #whomademyclothes #imadeyourclothes #transparency

We have a new star in town; her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang and her incredible voice via CCTV by Nudie Jeans, filmed live at our HQ. Ever since then, we've followed her every step, including everything from the debut album release, sold-out music halls, TV performances, winning a Swedish Grammy, and her Instagram Stories (we highly recommend!). When chatting to Sarah recently, we asked if she would be up for contributing to the recently launched playlist series 'Curated By' - and so here we are today with Curated by Sarah Klang is now live. Listen here

Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a little more need in these areas. It tapers down considerably at the leg opening, giving Steady Eddie II its classic tapered silhouette.

We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair way possible. And back then, exactly as today, it all started with a pair of drys. This is the pair of jeans that kicked the whole thing off for us. The Japanese Kaihara 13.5 oz selvage denim. This is how you kept us going. Every part of every pair of jeans comes with a story. At Nudie Jeans it is important for us to tell that story and be transparent throughout the production. There are a lot of elements that need to coincide for a pair of jeans to be made. Even more so if you aim to be the most sustainable brand in the world. It all starts with a pair of drys. You decide how far they go. Be proud of your journey and don’t forget to share your stories with us. You can tag us, use the #nudiejeans hashtag or simply ‘@’ us on Instagram, Facebook or Twitter. We love seeing your Nudie Jeans stories and we love reposting your images.

Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we had with the band in 2018. We befriended the globetrotting Khruangbin upon their first visit to Sweden early 2018. After we had been following the bands story closely since the first EP’s and having their records on regular rotation at HQ and in our Repair Shops we were over the moon they had finally made it from Texas to Gothenburg. Khruangbin had just played two shows at Hosoi in Stockholm and their album ‘Con Todo El Mundo‘ had just been released to critical acclaim from press all over the world. The album went on to be one of the albums of the year (according to us and many others) and rightly so – it’s an album warm with sounds that are rooted in the deepest waters of world music infused with classic soul, funk, dub, and psychedelia, through a Texan filter. We weren’t able to make a live show happen on this particular visit due to tour logistics but we were lucky enough to be able to invite Laura, Marko and DJ in from the depths of the Swedish winter, for a special episode of their AirKhruang music show. We hung out, introduced them to the famous Semla (a traditional Swedish cream bun served only at this particular time of year) and the band delivered a perfectly curated selection whilst streaming live on Facebook. They came, they threw down, and as they rolled out in the tour van towards Berlin and they promised they’d be back. AirKhurang Duty Free is a must listen. We highly recommend you just press play and enjoy the flight. Good news if you’re in Gothenburg next week! See Khruangbin live Fri. 1st Feb @ Pustervik (Sold Out)

We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, technical quality, and sustainability. Guess what? We won!

We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friends at Lone Flag, CA via this short film and some imagery from a day at the Repair Station. Anyone who knows Nudie Jeans will know that we offer free repairs for life and we enable this service through our Repair Shops and by working with carefully selected Repair Partners in our community. Lone Flag is one of them. Located in the coastal town of Encinitas, California LF’s concept space is dedicated to providing access to premium denim and lifestyle goods that are made well. The brick & mortar location focuses on community, service, and product knowledge and similar to us at Nudie Jeans their goal for the community to feel valued and part to become a part of the LF family. Within their shop space you will find a repair station that offers chain-stitching and single needle hem service as well as Nudie Jeans repairs. Thanks to Lone Flag for the great years of great service and for being a strong ambassador of the ‘Get The Balance Right’ campaign. Go pay them a visit, check their Nudie Jeans range, drink a coffee or have your denim repaired and say hello from us. Lone Flag 1057 S Coast Hwy 101 A Encinitas, CA 92024 loneflag.com @loneflag Photography & Film by: Kenneth J. Mitchell

Sleepy Sixten is a regular relaxed fit with a straight leg. Classic and yet contemporary, wear it high and tight for the classic look, or oversized and low for a more baggy look.

All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also fit a female body as the Nudie Jeans family of fits is unisex. Nudie Jeans offers jeans for men and women from tight to the more relaxed fits in several washes from dry, black to pre washed denim. We’re constantly extending and evolving our range to ensue we are a denim brand for both men and women. Now we’re increasing our female focus even more. With insight from our denim specialists in our Repair Shops around the globe and the same insight from our online shop we’ve noticed that most women tend to go for our tighter fits such as Skinny Lin or Tight Terry. Then we have Lean Dean (featured above) for those who are looking for a slim to regular fit. But there are no restrictions, everyone has their favourite fit, regardless of gender. With our Nudie Jeans Women selection, we introduced two new family members to the family of fits; Breezy Britt and Hightop Tilde. These jeans are specifically designed for a female body. Hightop Tilde has a high waist and is skinny all the way to the ankle. Breezy Britt has a more relaxed fit. And they are available in several washes. Even Nudie Jeans Women can be worn by men and women – after all, it’s the fit that matters. On each product page we have a great measurement/comparison tool also known as the Virtual Size Guide (find it under the “BUY”-button). This tool allows you to measure your favourite pair of jeans at home and then compare them to our jeans. This way you are given an idea of what size and fit to choose from our collection if you don’t have a Nudie Jeans Repair Shop or retailer nearby.

We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The newest member to the family of fits also has a high waist and a curved waistband (so that it sits great at the top). Wear it your size for a roomier feel or downsize and wear it hight and tight for a slimmer look.