We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.
Anton Stenros donated a stunning pair of Loose Leif for this launch. We set out to sea and follow him on a beautiful day in Gothenburg's northern archipelago and maybe get to hear a few seafarers' stories.
This collection is an aesthetic exploration of Nudie Jeans and our influences over the past 20 years.
Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.
The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.
