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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Blackboard with white text reading "Life Tracks NJ" and "Jeans Based on a True Story," with an orange wire at the bottom.
Jeans and a graphic T-shirt hanging against a black background. A hand holds an orange cord, with text above: "Solid Ollie Life Tracks Restocked."
Blue jeans displayed front and back, alongside a black T-shirt with "Hidden Tracks" and a vinyl graphic, all against a black background.
Two pairs of blue jeans and a black T-shirt with "Hidden Tracks" text and graphic, hanging on a black background.
Person in a white tank top and black pants leans against a wall adjusting a boot, with "NEW ARR" text on the wall.
Woman in a white tank top and black pants adjusts her boot, leaning against a wall with "New Arrivals" text above.
Person in dark clothing and cap stands with arms crossed in an industrial setting, with corrugated metal walls and a partially visible word.
Person in a black jacket and cap standing with arms crossed in an industrial setting with metal railings and white walls.
Person in brown jacket and wide-leg jeans stands in front of a wall with "Loud Larry" text. Background has a minimalist design.
Person in a brown jacket and jeans stands against a wall with "Loud Larry," "New Fit," and "Restocked" written in bold letters.

Our boldest and widest straight-fit jean.

Person in a cap and sunglasses wearing a black jacket and wide-leg jeans stands with arms crossed; close-up of jeans and shoes on the right.
Person wearing black jeans and a dark jacket, standing on a beige floor with a blurred background.
Man in a brown jacket and jeans stands and squats in a dimly lit, unfinished room with concrete floor and white walls.
Person in a brown jacket and faded jeans stands in a neutral space, hands adjusting the jacket.
Person walking on a wooden boardwalk by the water, wearing a striped shirt and wide-leg jeans, with long hair flowing behind.
Person with long hair walking on a wooden boardwalk, wearing a striped shirt, dark wide-leg jeans, and boots, with water and buildings in the background.
A black fabric patch with a white skull illustration and the text "Dead Stock, Old Fabrics, New Jeans" sewn onto dark denim.
A black fabric patch with a white skull illustration and the text "Dead Stock, Old Fabrics, New Jeans" sewn onto dark denim.

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

New Arrivals
From the Journal
Exploring the Nuances: A Comparison of Dry Selvage and Dry Ace Selvage
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Diving into Darkness: Nudie Jeans' Guide to Black Denim
Person in a yellow sweater and bucket hat takes a mirror selfie with a camera. Text reads "Curated by: Andile Buka."
Curated by Andile Buka
Clothing store interior with shelves of folded jeans, a central black counter, hanging lights, and racks displaying jeans and shirts.
New Store Manchester
Folded blue jeans with a leather patch and orange stitching on a black background. Text reads "Life Tracks NJ" in the corner.
Lean Dean Hidden Tracks
Three people running into the water, text overlay reads "The Naked Truth About Nudie Jeans: Our Sustainability Work."
Our Sustainability Work
Solid Ollie Life Tracks
Roy Life Tracks T-Shirt Chalk White

Roy Life Tracks T-Shirt Chalk White

600 SEK

Solid Ollie Life Tracks

Solid Ollie Life Tracks

1 800 SEK

Lean Dean Hidden Tracks

Lean Dean Hidden Tracks

1 800 SEK

Roy  Hidden Track T-Shirt Antracite

Roy Hidden Track T-Shirt Antracite

700 SEK

Clean Eileen Smooth Black

Clean Eileen Smooth Black

1 600 SEK

Loud Larry Black Storm

Loud Larry Black Storm

1 800 SEK

Loud Larry Blue Ice

Loud Larry Blue Ice

1 800 SEK

Loud Larry Blue Ice

Loud Larry Blue Ice

1 800 SEK

Wide Heidi Dry Selvage

Wide Heidi Dry Selvage

2 500 SEK

New Arrivals

Nudie Jeans Flare Glenn in Black Storm, men's flared jeans shown on a model sitting on a concrete block outdoors.

Flare Glenn Black Storm

1 400 DKK

A mid waist regular-fit jean with a flared leg, featuring a deep, richly textured black wash. Crafted from exceptional black-overdyed-black denim with pronounced slubbiness, the fabric reveals a striking salt-and-pepper grain and a subtle crosshatch texture. While highlighting contrasts, the wash preserves deep pitch-black tones, creating a beautifully dynamic and dimensional finish.
Nudie Jeans Loud Larry in Black Storm, a men's loose fit wide-leg jean, worn by a model and shown from a side angle.

Loud Larry Black Storm

1 400 DKK

A loose, high-waist fit with a wide leg, featuring a deep, richly textured black wash. Crafted from exceptional black-overdyed-black denim with pronounced slubbiness, the fabric reveals a striking salt-and-pepper grain and a subtle crosshatch texture. While highlighting contrasts, the wash preserves deep pitch-black tones, creating a beautifully dynamic and dimensional finish.
Nudie Jeans Clean Eileen in Black Crosshatch, women's loose fit jeans shown on a model leaning against a white brick wall.

Clean Eileen Black Crosshatch

1 200 DKK

High-waist, loose-fit jeans featuring a saturated and beautifully textured black wash. Crafted from exceptional black-overdyed-black denim with pronounced slubbiness, the wash reveals a striking salt-and-pepper grain and a subtle crosshatch texture. While showcasing contrasts, the wash retains deep pitch-black tones, resulting in a wonderfully rich and dynamic black finish.
Nudie Jeans Nudie Buckle Leather Belt in Black, shown on a model with blue jeans, a denim shirt, and a brown leather jacket.

Nudie Buckle Leather Belt Black

750 DKK

A belt crafted from 40 mm wide vegetable-tanned black, full-grain leather. The antique brass finish metal buckle is molded in the shape of the word Nudie. This belt showcases quality craftsmanship, intricate detail, and exceptional aging properties.
Nudie Jeans Joni Say Cheese T-Shirt in Ecru, women's regular fit tee shown on a model against a dark brick wall.

Joni Say Cheese T-Shirt Ecru

450 DKK

Crew neck tee in clean, crisp organic cotton jersey with a dry hand. Print on the chest.
Nudie Jeans Anja Workwear Denim Jacket in Dark Blue, worn by a female model outdoors with a matching denim skirt.

Anja Workwear Denim Jacket Dark Blue

1 400 DKK

Anja features a short and boxy regular fit, sewn with off-white thread and adorned with straight yokes and patch-on pockets. It’s a skillful nod to simplistic workwear, with a contemporary twist.
Nudie Jeans Blake Wool Zip Jacket in Blueberry, worn by a model outdoors with a bridge in the background.

Blake Wool  Zip Jacket Blueberry

3 000 DKK

Jacket with classic, boxy cut crafted in a deep, dark blue Italian weave that blends recycled wool and polyamide. It features patch pockets with flaps, a zipped chest pocket and buttoned tabs at the cuffs and waistband for a custom fit. The body and sleeves are lined with a fabric that mixes organic cotton and recycled polyamide. Inside, you also find one pocket to store small personal belongings.
Nudie Jeans Joppe Western Leather Jacket in Brown, men's regular fit leather jacket worn by a model and viewed from the side.

Joppe Western Leather Jacket Brown

4 500 DKK

Jacket rendered from an impeccably supple, butter-soft, semi-vegetable-tanned goat skin leather. It has a deep, chocolate-brown shade and fine luster. The cut is clean with a straight, regular fit. It features jetted side pockets and buttoned tabs at the cuffs and waistband for a custom fit. Joppe is fully lined with black twill, mixing recycled polyamide and organic cotton. Inside, you also find two jetted pockets to store small personal belongings. When you buy this jacket, you can be sure we have paid our share of living wages.
Nudie Jeans Solid Ollie in Black Force, men's slim fit jeans laid flat against a white background.

Solid Ollie Black Force

1 200 DKK

Slim-fit jeans with a slim leg, crafted from pitch-black denim with a defined texture. These jeans feature a striking contrast of highs and lows, enhanced by sharp abrasions and wear marks that deepen their worn-in look. The result is a beautifully rugged, well-aged appearance.