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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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A vertical display of various jeans and T-shirts on a dark background, labeled with handwritten text describing each item's style and origin.
Solid Ollie Life Tracks

Solid Ollie Life Tracks

1 400 DKK

Roy Life Tracks T-Shirt Chalk White

Roy Life Tracks T-Shirt Chalk White

450 DKK

Tuff Tony Basement Tracks

Tuff Tony Basement Tracks

1 400 DKK

Gritty Jackson Thriller Tracks is coming soon. Click to preview.

Lean Dean Hidden Tracks

Lean Dean Hidden Tracks

1 400 DKK

Rad Rufus Raw Tracks is coming soon. Click to preview.

Steady Eddie II Raw Tracks

Steady Eddie II Raw Tracks

1 400 DKK

Roy  Hidden Track T-Shirt Antracite

Roy Hidden Track T-Shirt Antracite

525 DKK

Roy Basement Tracks T-Shirt Blue

Roy Basement Tracks T-Shirt Blue

525 DKK

Roy Raw Tracks T-Shirt Antracite

Roy Raw Tracks T-Shirt Antracite

525 DKK

Life tracks

10

All Life Track jeans perfectly replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. 

Every detail has been captured and brought to life on a brand-new pair.

View
  • Nudie Jeans Tuff Tony Basement Tracks, men's loose fit jeans in a mid-blue wash, hanging on a black 'Life Tracks' wall.
    Nudie Jeans Tuff Tony Basement Tracks, men's loose fit jeans in a mid-blue wash, shown from the back on a 'Life Tracks' wall.
    Tuff Tony Basement Tracks
    Nudie Jeans Tuff Tony Basement Tracks, men's loose fit mid-blue jeans, laid flat showing the back and 'Life Tracks' text.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the front coin pocket showing the mid-blue wash and orange stitching.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the back pocket showing the orange stitching and Nudie Jeans Co. tag.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the button fly showing copper trims, orange stitching, and washed denim.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the hem showing the mid-blue rigid denim and orange thread stitching.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the textured mid-blue rigid denim fabric and seam detail.
    Nudie Jeans Tuff Tony Basement Tracks, close-up of the textured, mid-blue rigid denim fabric.

    Tuff Tony Basement Tracks

    1 400 DKK

    The Tuff Tony Basement Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
  • Nudie Jeans Roy Basement Tracks in Blue, men's regular fit tee hanging on a wire hanger against a dark background.
    Nudie Jeans Roy Basement Tracks T-Shirt in Blue, on a hanger showing the 'Basement Tracks' back print.
    Nudie Jeans Roy Basement Tracks T-Shirt in Blue, a close-up of the graphic print on the chest featuring a flaming red car.

    Roy Basement Tracks T-Shirt Blue

    525 DKK

    Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. This Roy features a print on both the chest and the back.
  • Nudie Jeans Steady Eddie II Raw Tracks, men's regular fit jeans hanging against a black chalkboard with 'Life Tracks' text.
    Nudie Jeans Steady Eddie II Raw Tracks, men's regular fit jeans, hung to display the back against a black 'Life Tracks' wall.
    Nudie Jeans Steady Eddie II Raw Tracks, folded on a dark background showing the back pocket and jacron patch.
    Nudie Jeans Steady Eddie II Raw Tracks, a close-up of the coin pocket showing the orange stitching and copper rivet.
    Nudie Jeans Steady Eddie II Raw Tracks, close-up of the button fly showing the copper trims and contrast orange stitching.
    Nudie Jeans Steady Eddie II in Raw Tracks, close-up of the mid-blue denim fabric showing the rugged texture and seam detail.
    Nudie Jeans Steady Eddie II Raw Tracks, close-up of the mid-blue rigid denim showing its rugged texture and wear marks.
    Nudie Jeans Steady Eddie II Raw Tracks, close-up of the distressed hem showing the mid-blue rigid denim and orange stitching.
    Nudie Jeans Steady Eddie II Raw Tracks, close-up of the back pocket with signature orange embroidery and black logo tag.

    Steady Eddie II Raw Tracks

    1 400 DKK

  • Nudie Jeans Roy Raw Tracks T-Shirt in Antracite, men's regular fit tee shown hanging on a wire hanger against a black wall.
    Nudie Jeans Roy Raw Tracks T-Shirt in Antracite, a close-up of the blue three-eyed character print on the chest.

    Roy Raw Tracks T-Shirt Antracite

    525 DKK

    Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
  • Nudie Jeans Solid Ollie Life Tracks in a mid-blue wash, hung against a dark background with 'Life Tracks' written above.
    Nudie Jeans Solid Ollie Life Tracks, mid-blue wash, back view hanging on a black wall with 'Life Tracks' text.
    Nudie Jeans Solid Ollie Life Tracks in a mid-blue wash, folded and laid flat on a black background with 'Life Tracks' text.
    Nudie Jeans Solid Ollie Life Tracks, close-up of the front pocket showing the mid-blue wash, worn texture, and whiskering.
    Nudie Jeans Solid Ollie Life Tracks, a close-up of the copper button fly and orange stitching on the faded blue denim.
    Nudie Jeans Solid Ollie Life Tracks, a close-up of the back pocket showing the orange thread embroidery and black logo tab.
    Nudie Jeans Solid Ollie Life Tracks, close-up of the hem showing orange stitching and wear on the mid-blue denim.
    Nudie Jeans Solid Ollie Life Tracks, a close-up of the washed dark blue stretch denim showing the fabric's texture and fades.
    Nudie Jeans Solid Ollie Life Tracks, a close-up of the dark blue stretch denim showcasing the faded wash and texture.
    Nudie Jeans Solid Ollie Life Tracks, men's slim fit jeans in a mid-blue wash, shown from behind on a model walking.
    Nudie Jeans Solid Ollie Life Tracks, men's slim fit jeans in a mid blue wash, laid flat and folded to show the side profile.
    Nudie Jeans Solid Ollie Life Tracks, men's slim fit jeans in a faded blue wash, laid flat against a white background.

    Solid Ollie Life Tracks

    1 400 DKK

    Slim-fit stretch jeans with a dark blue indigo wash and authentic wear patterns. Crafted from 13 oz. organic cotton denim with contrasting highlights.
  • Nudie Jeans Roy Life Tracks T-Shirt in Chalk White, men's printed tee hanging on a wire hanger against a dark background.
    Nudie Jeans Roy Life Tracks t-shirt in Chalk White, close-up of the chest print of a character tattooing their arm.

    Roy Life Tracks T-Shirt Chalk White

    450 DKK

    Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The light vintage look results from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
  • Nudie Jeans Lean Dean Hidden Tracks, men's slim tapered jeans hanging against a dark background with 'Life Tracks' text.
    Nudie Jeans Lean Dean Hidden Tracks, men's jeans from the Life Tracks collection, hanging from the back against a black wall.
    Nudie Jeans Lean Dean in Hidden Tracks, men's slim fit jeans shown folded against a black background.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the light blue denim's diagonal weave and salt-and-pepper texture.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the light blue wash showing authentic wear marks and slubby denim texture.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the hem highlighting the orange stitching and light blue wash.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the back pocket showing the orange wave embroidery and jacron patch.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the zip fly, showing the copper hardware and signature orange stitching.
    Nudie Jeans Lean Dean Hidden Tracks, close-up of the front pocket's authentic fades on light blue stretch denim.

    Lean Dean Hidden Tracks

    1 400 DKK

    The Lean Dean Hidden Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
  • Nudie Jeans Roy Hidden Track T-Shirt in Antracite, men's regular fit tee shown hanging on a hanger against a dark background.
    Nudie Jeans Roy Hidden Track T-Shirt in Antracite, a close-up of the chest print featuring a vinyl record graphic.
    Nudie Jeans Roy Hidden Track T-shirt in Antracite, close-up on the chest showing the 'Hidden Tracks' vinyl record graphic.
    Nudie Jeans Roy Hidden Track T-Shirt in Antracite, a close-up of the chest print on the textured organic cotton.

    Roy Hidden Track T-Shirt Antracite

    525 DKK

    Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a garment fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
  • Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.
    Nudie Jeans Rad Rufus Raw Tracks in mid-blue, men's jeans hanging from the back against a black wall with 'Life Tracks' text.
    Nudie Jeans Rad Rufus Raw Tracks laid flat on a dark background showing the back pocket, jacron patch, and Life Tracks text.
    Nudie Jeans Rad Rufus Raw Tracks in Mid Blue, close-up of the front pocket showing the orange stitching and denim texture.
    Nudie Jeans Rad Rufus Raw Tracks in Mid Blue, close-up of the back pocket with its signature orange stitching and logo tag.
    Nudie Jeans Rad Rufus Raw Tracks, close-up of the leg opening showing the mid-blue rigid denim and orange stitched hem.
    Nudie Jeans Rad Rufus Raw Tracks, close-up fabric detail of the mid-blue rigid denim showing its rugged texture and slubs.
    Nudie Jeans Rad Rufus Raw Tracks, close-up of the mid-blue rigid denim showing its rugged texture and a vertical seam.

    Rad Rufus Raw Tracks

    1 400 DKK

    The Rad Rufus Raw Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
  • Nudie Jeans Gritty Jackson Thriller Tracks, men's regular fit jeans hanging against a black wall.
    Nudie Jeans Gritty Jackson Thriller Tracks, men's regular fit jeans shown from the back hanging against a black wall.
    Nudie Jeans Gritty Jackson Thriller Tracks, men's regular fit jeans laid flat and folded in half.
    Nudie Jeans Gritty Jackson Thriller Tracks, a close-up view of the zip fly, copper button, and orange stitching.
    Nudie Jeans Gritty Jackson Thriller Tracks, a close-up of the hem on the men's regular fit jeans.
    Nudie Jeans Gritty Jackson in Thriller Tracks, a close-up of the mid-blue washed rigid denim fabric.
    Nudie Jeans Gritty Jackson Thriller Tracks, close-up of the front pocket showing washed denim and copper rivets.
    Nudie Jeans Gritty Jackson Thriller Tracks, a close-up of the men's jeans' back pocket showing the orange embroidery.
    Nudie Jeans Gritty Jackson Thriller Tracks, a close-up detail shot of the mid-blue rigid denim fabric and seam.

    Gritty Jackson Thriller Tracks

    1 400 DKK

    The Gritty Jackson Thriller Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.