Skip to main content
  • This is Nudie Jeans
This is Nudie Jeans
  • New Arrivals

    Jeans

    • All Jeans
    • Dry
    • Selvage
    • Black
    • Washed

    Jeans Fits

    • Tight Terry
    • Grim Tim
    • Lean Dean
    • Slim Jim
    • Solid Ollie
    • Gritty Jackson
    • Flare Glenn
    • Steady Eddie II
    • Rad Rufus
    • Tuff Tony
    • Loud Larry

    Clothes

    • Denim Jackets
    • Jackets
    • Sweatshirts and Knits
    • Shirts
    • T-shirts
    • Pants
    • Shorts
    • Socks and Underwear
    • Objects and Accessories
    • Kids
  • Help Center
  • Stores
  • New Arrivals
  • Wide Leg Jeans
  • Matching Sets

    Jeans

    • All Jeans
    • Dry
    • Black
    • Washed

    Jeans Fits

    • Breezy Britt
    • Lofty Lo
    • Clean Eileen
    • Wide Heidi

    Clothes

    • Denim Jackets
    • Jackets
    • Knits & Sweatshirts
    • Shirts
    • T-shirts
    • Pants & Shorts
    • Dresses & Skirts
    • Socks
    • Accessories
    • Objects
    • Kids
  • Help Center
  • Stores

Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

Nudie Jeans Newsletter

Signing up means you'll always get an update on the latest news, offers, and special projects.

Sign up

c/o Nudie Jeans

Join us in creating tomorrow's vintage by becoming a member of c/o Nudie Jeans.

Account

Help & Information

  • Help Center
  • Ordering & Payment
  • Shipping
  • Returns
  • Contact Us

Company

  • This external link will open in a new tab: Carreers
  • Accessibility
  • Cookie Policy
  • Terms & Conditions
  • Privacy Policy
  • Whistleblowing

This is Nudie Jeans

  • About
  • Stores
  • c/o Nudie Jeans

Social

  • This external link will open in a new tab: Instagram
  • This external link will open in a new tab: Facebook
  • This external link will open in a new tab: YouTube
  • This external link will open in a new tab: Spotify
  • This external link will open in a new tab: Pinterest

Grill

© 2025 Nudie Jeans Co. All rights reserved.

Privacy PolicyTerms and ConditionsCookie Policy

Curated by Andile Buka

Person in a yellow sweater and bucket hat takes a mirror selfie with a camera. Text reads "Curated by: Andile Buka."
Person in a yellow sweater and bucket hat takes a mirror selfie with a camera. Text reads "Curated by: Andile Buka."

If Sandton’s going to have a Nudie soundtrack, it should be the city’s own.

South Africa, here we come!

There’s something electric about Sandton. It’s a city that pulses—where soaring skylines meet shaded plazas, where boardrooms brush up against brunch spots, and where every cobblestone seems to hum with everything Johannesburg is becoming. But there’s another thread running through its fabric: the deep-rooted love South Africans have for denim.

Come September 5th, we’ll be calling it home.

A City with a Soundtrack

Johannesburg has always been a music city — and Sandton catches its echoes. Jazz weaves through the fabric of the city, alive in intimate venues and late-night sessions that spill into the streets. The beat shifts as you move: amapiano and house roll from lounges and clubs, rooftop DJs set the pace against the skyline, and spontaneous pop-up sets turn ordinary nights into something unforgettable.

Music here isn’t background noise — it’s the lifeblood of the city.

Curated by Andile Buka

To mark our arrival, we’ve teamed up with Andile Buka—a multifaceted creative based in Johannesburg, known as a collector, DJ, and photographer—for a Curated by playlist on Spotify. It’s the best of South Africa right now through Andile's ears, distilled through his deep connection to both local and global sounds.

Andile’s photography has gained recognition for capturing intimate and thought—provoking moments, often exploring themes of identity, history, and the urban landscape of Johannesburg. On the decks, his eclectic taste weaves these same themes into music—bridging cultures, eras, and genres. The playlist is your sonic entry point to the city we’re stepping into.

The playlist is your sonic entry point to the city we’re stepping into.

Collage-style poster for "Nudie Night" launch party featuring musicians, with lineup: Blee. T, Club Valley, Kayla the Crow, on orange background.
Collage-style poster for "Nudie Night" launch party featuring musicians, with lineup: Blee. T, Club Valley, Kayla the Crow, on orange background.

Nudie Night

For the Sandton City opening, we put out an open call for local unsigned musicians to perform live for the opening party on 18th September. If Sandton’s going to have a Nudie soundtrack, it should be the city’s own.

Here, in the urban blur of towers and street beats, we’re adding denim to Sandton’s mosaic—not as outsiders, but as neighbours who will learn from its street style, its prints, and now, its playlists.

Opening Day: September 5th, 2025

Where: Sandton City, Johannesburg

Nudie Night: September 18th

Pull up a pair of jeans, bring your sound, and let’s see where the city’s denim story takes us.

Related Articles

Person in a yellow sweater and bucket hat takes a mirror selfie with a camera. Text reads "Curated by: Andile Buka."
Person in a yellow sweater and bucket hat takes a mirror selfie with a camera. Text reads "Curated by: Andile Buka."
Curated by Andile Buka
The World of Nudie Jeans
Curated by Polly Money
The World of Nudie Jeans

She's obsessed with melody. And denim. Even the smell of denim gets her excited, she claims. Polly Money grew up on music, and since denim is pretty much the fifth member of any band worth listening to, we get the connection. Music + jeans = The daily essentials. Read our interview with Polly Money.

Curated by Pat McCrory (Turnstile)
The World of Nudie Jeans
Curated by: Mira Ray
The World of Nudie Jeans
Man with microphone on a poster for "Curated by: Mattis," promoting a Malmö event in August 2024 by Nudie Jeans Co.
Curated by: Mattis
The World of Nudie Jeans

Swedish rap artist Mattis is known for releasing his lyrics before the actual songs, giving fans a “read-the-book-before-you-watch-the-movie” twist on music.

Curated by: MASAKA
The World of Nudie Jeans

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia