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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Nudie Jeans Opens in Commercial Bay, Auckland – New Zealand

Clothing store interior with wooden shelves, a seating area, and walls adorned with colorful posters and folded jeans.
Clothing store interior with wooden shelves, a seating area, and walls adorned with colorful posters and folded jeans.

Nudie Jeans Opens in Commercial Bay – Our 10th Store Across Australia & New Zealand!

New Store

Nudie Jeans Opens in Commercial Bay – Our 10th Store Across Australia & New Zealand!

Auckland, we’re here. On April 5th, Nudie Jeans officially opened the doors to our brand-new store in Commercial Bay, bringing our signature denim culture and commitment to sustainability to one of the city’s most vibrant retail hubs. This opening marks a major milestone — our 10th store across Australia and New Zealand.

To celebrate, we threw an epic Grand Opening Party on April 10th, with great people, good music, and plenty of denim to go around. It was a proper welcome to the neighbourhood — and just the beginning of what’s to come.

Our new Commercial Bay store joins Nudie locations in Sydney, Melbourne, Brisbane, Adelaide, and our original Auckland space in Ponsonby, continuing to grow our presence in the region. Whether you’re after a fresh pair of dry selvedge, looking to breathe new life into your well-worn Nudies with a free repair, or just want to explore sustainable, timeless & conscious style — this is your go-to.

And here’s something special just for Auckland: We’ve released a limited-edition Nudie Jeans Auckland tee, available exclusively at Commercial Bay. It’s a local piece for our new local home — once they’re gone, they’re gone.

“We are translating our philosophy into practice. To offer this service, tell our story, and really take our responsibility, we open more stores – if you sell many cars, you also need many workshops”

Hallway with red lockers and a wall of colorful posters. Text on lockers reads "Grand Opening." Clothing hangs on the right.
Clothing store interior with jeans and jackets on racks, a person working at a desk, and shelves of folded clothes in the background.
Person organizing folded clothes on shelves using a ladder in a retail store. The store is filled with neatly arranged garments.

Come visit us: Nudie Jeans – Commercial Bay Shopping Precinct Queen Street, Auckland CBD. Come check it out, meet the team, and be part of the next chapter in Nudie’s ANZ journey.

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