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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Person wearing a dry raw denim jacket and wide-leg jeans, standing against a plain wall with a yellow baseboard.
Person wearing a dry raw denim jacket and wide-leg jeans, standing against a plain wall with a yellow baseboard.
Kaihara Dry Selvage

Kaihara Dry Selvage

7

We still follow the same agenda that we had in the beginning: producing our garments in the most sustainable and fair way possible. And back then, exactly as today, it all starts with a pair of drys. These are our jeans and jackets made in Kaihara selvage denim.

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  • Nudie Jeans Gritty Jackson jeans in Dry Selvage, men's regular fit jeans laid flat against a white background.
    Nudie Jeans Gritty Jackson Dry Selvage, a men's regular fit jean, shown full length on a model against a white background.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit jeans shown on a model from the back.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit jeans folded flat to show the side profile and back pocket.
    Nudie Jeans Gritty Jackson Dry Selvage showing the aging process from a new raw pair to a faded, worn-in pair.
    Nudie Jeans Gritty Jackson Kaihara selvage jeans on a man running, showing the well-worn character of the heritage denim.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit straight leg jeans worn by a model in a three-quarter view.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of the cuff turned up to reveal the orange-threaded selvage seam.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of rolled cuff showing selvage seam, worn over black canvas sneakers.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of the back pocket showing the orange embroidery and jacron patch.

    Gritty Jackson Dry Selvage

    225 GBP

    Regular fit selvage jeans with a straight leg. The Kaihara selvage has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
  • Nudie Jeans Steady Eddie II Dry Selvage jeans, worn by a man playing a keyboard, showcasing a beautifully broken-in look.
    Nudie Jeans Steady Eddie II Dry Selvage, men's regular fit jeans shown laid flat against a white background.
    Nudie Jeans Steady Eddie II Dry Selvage, a pair of men's regular tapered fit jeans shown folded and laid flat.
    Nudie Jeans Steady Eddie II Dry Selvage jeans worn by a model, showing the fit and beautiful fades of broken-in raw denim.
    Nudie Jeans Steady Eddie II Dry Selvage, close-up of the front pocket showing the selvage coin pocket and orange stitching.
    Nudie Jeans Steady Eddie II Dry Selvage, close-up of the turned-up cuff showing the orange selvage ID and stitch detail.
    Nudie Jeans Steady Eddie II Dry Selvage, men's regular tapered fit jeans laid flat against a light grey background.

    Steady Eddie II Dry Selvage

    225 GBP

    The denim in these jeans, the Kaihara selvage, has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
  • Nudie Jeans Lean Dean Dry Japan Selvage, men's slim tapered jeans laid flat with cuffs turned up to show the selvage detail.
    Nudie Jeans Lean Dean Dry Japan Selvage, men's slim tapered jeans shown on a model from behind.
    Nudie Jeans Lean Dean Dry Japan Selvage, men's slim tapered jeans shown from the front on a model.
    Nudie Jeans Lean Dean Dry Japan Selvage, men's slim tapered jeans folded lengthwise on a white background.
    Nudie Jeans Lean Dean Dry Japan Selvage, a pair of men's slim tapered jeans shown laid flat from the front.
    Nudie Jeans Lean Dean Dry Japan Selvage, close-up detail of the rolled cuff revealing the orange selvage ID line.

    Lean Dean Dry Japan Selvage

    225 GBP

    Selvage jeans with a slim tapered fit. The selvage denim is made by Kaihara Mills in Japan and will develop a uniquely worn-in look with wear and washing.
  • Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
    Nudie Jeans Rad Rufus Dry Selvage, close-up of the back showing the pocket with orange embroidery and the jacron patch.
    Nudie Jeans Rad Rufus Kaihara Selvage shown before and after breaking-in, with text overlay reading 'From this to this'.
    Nudie Jeans Rad Rufus Selvage Jeans, worn-in, shown from the back on a man running through a rugged, dusty landscape.
    Nudie Jeans Rad Rufus in Dry Selvage, close-up of the coin pocket showing the selvage detail and orange contrast stitching.
    Nudie Jeans Rad Rufus Dry Selvage jeans, a close-up shot of the rigid 13.75 oz selvage denim fabric.
    Nudie Jeans Rad Rufus Dry Selvage, close-up of the rolled cuff showing the orange selvage ID and orange chain stitch.
    Nudie Jeans Rad Rufus in Dry Selvage, a pair of men's regular fit jeans shown laid flat against a light background.

    Rad Rufus Dry Selvage

    225 GBP

    High-waist regular fit jeans made in our heritage organic selvage denim. This 13.75 oz. Kaihara selvage has the potential to become the greatest looking pair of jeans you ever put on.
  • Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans, shown on a model from the side standing on a pier.
    Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans shown laid flat.
    Nudie Jeans Wide Heidi Dry Selvage jeans, seen from the back on a model walking along a wooden pier to show the wide-leg fit.
    Nudie Jeans Wide Heidi Dry Selvage, women's wide-leg jeans laid flat and folded in half against a white background.
    Nudie Jeans Wide Heidi Dry Selvage, close-up of the coin pocket showing the selvage detail and orange stitching.
    Nudie Jeans Wide Heidi Dry Selvage jeans, close-up of the back pocket with orange wave embroidery and the jacron patch.
    Nudie Jeans Wide Heidi Dry Selvage, close-up of the wide leg hem showing the dark rigid denim and orange stitching.
    Nudie Jeans Wide Heidi Dry Selvage, a close-up of the 13.75 oz. rigid dry selvage denim fabric.

    Wide Heidi Dry Selvage

    225 GBP

    Loose, low-waist fit with a wide leg, made from 13.75 oz. Kaihara selvage denim. Tightly woven with slubby yarns and an orange selvage ID line. Made from organic cotton.
  • Nudie Jeans Tuff Tony Dry Selvage, a men's loose fit jean, worn by a model sitting outdoors on a cobblestone street.
    Nudie Jeans Tuff Tony Dry Selvage, men's loose fit jeans in dry blue, shown folded from the back against a white background.
    Nudie Jeans Tuff Tony Dry Selvage, men's loose fit jeans in dark indigo denim, shown on a model from the front.
    Nudie Jeans Tuff Tony Dry Selvage, a pair of men's loose fit jeans shown from behind on a model against a white background.
    Nudie Jeans Tuff Tony Dry Selvage jeans, a men's loose fit style, laid flat against a white background.
    Nudie Jeans Tuff Tony Dry Selvage, a pair of men's loose fit jeans with rolled-up cuffs, shown on a model adjusting his belt.
    Nudie Jeans Tuff Tony Dry Selvage, close-up of the back showing the orange pocket embroidery and jacron patch.
    Nudie Jeans Tuff Tony Dry Selvage, close-up of the front pocket with selvage coin pocket detail and orange stitching.
    Nudie Jeans Tuff Tony Dry Selvage, close-up of the cuffed hem showing the orange selvage ID line and rigid denim fabric.
    Nudie Jeans Tuff Tony Dry Selvage, close-up of the dry rigid selvage denim fabric.

    Tuff Tony Dry Selvage

    225 GBP

    High-waist loose-fit jeans in dry selvage denim. Made from 13.75 oz. Kaihara selvage with a right-hand construction and slubby yarns. Made from organic cotton.
  • Coming soon
    Nudie Jeans Loud Larry Dry Selvage, men's loose fit jeans shown from the back on a model standing in an urban environment.
    Nudie Jeans Loud Larry Dry Selvage, a men's loose fit style shown folded in half and laid flat on a white background.
    Nudie Jeans Loud Larry Dry Selvage jeans, showing the men's loose, wide-leg fit on a model from a side angle.
    Nudie Jeans Loud Larry Dry Selvage, close-up of the turned-up cuff showing the signature orange selvedge ID line.
    Nudie Jeans Loud Larry Dry Selvage, close-up of the back pocket with signature orange stitching and the jacron patch.
    Nudie Jeans Loud Larry Dry Selvage, close-up of the front pocket showing its selvedge coin pocket and orange stitching.

    Loud Larry Dry Selvage

    225 GBP

    Loose, high-waist fit with a wide leg, made from 13.75 oz. Dry Kaihara selvedge denim. Tightly woven with slubby yarns and an orange selvedge ID line. Made from organic cotton raw selvedge denim.Sign up to be the first to know when in stock!