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When did you start your Reuse program?

The Reuse program started somewhere back in 2012. Pre-loved Nudie Jeans can be exchanged for a 20% Reuse-discount off a new pair of jeans and Reuse jeans (secondhand jeans) can be bought in the shops and at times also online. The official launch of the program was a part of the Repair Shop concept which was established in 2013.