reused denim Michael
/ Materials Part 3

Reused Denim

We are using old Nudie Jeans brought in by customers, in different ways.

To recycle cotton on the fiber level is one way to be more sustainable and decrease our environmental impact. But reusing the actual fabric is an even better option. We are using old Nudie Jeans brought in by customers, in different ways. The majority becomes patches used in the repair service, but we are also using the fabric from old Nudie jeans to make new products, such as the bucket hats for example. We are also selling turned in jeans as preloved Re-use jeans in our Repair Shops. During 2019 we have started a new recycled project where we have made denim fabric with 20% post-consumer recycled Nudie Jeans, called Rebirth.

We are continuously working to find new purposes for our second-choice jeans – jeans that did not make the cut for inclusion in our standard collections due to minor defects in size measurements or wash results. One example is our Second-Choice shorts where we cut of the legs of the jeans and made shorts out of them. By examining our existing resources in innovative and creative ways, we can continue to reuse old products by turning them into new ones, which is one of the best ways to be sustainable.


Rebirth: Made with post-consumer recycled Nudie Jeans.

We work with the notion that ‘throwaway’ and ‘jeans’ are two words that do not belong together. Offering free repairs as well as collecting, repairing and reselling second-hand Nudie Jeans, are initiatives which keeps us true to our philosophy.

The aim of these initiatives is to keep our jeans in use for as long as possible. But as much as we try, fine tuning our craft and our services on offer, not all jeans cannot be brought back to life. For the Rebirth denim we had to take a different approach by doing the next best thing through recycling the jeans into new garments.

Recycling post-consumer garments can be trickier than it might sound. One needs to have a functional system for collecting garments and equally as important, have control over the fiber content to ensure a high-quality end product. Fortunately for us, the Repair and Re-use initiatives have since long built a foundation for collecting unwanted jeans, and since they are ours we know the fiber content very well. Basically, the idea of repairing and reusing our own products paved the way for recycling them as well.

By mechanical recycling, the collected jeans were cut into pieces, ground to fibers and blended with virgin organic cotton to guarantee durability. After yarn spinning and weaving, we ended up with a 12.75 oz comfort stretch denim which we indigo dyed and subsequently over-dyed black. The finished dry fabric is pitch black and will fade over time revealing the underlying indigo.

Welcome to the Rebirth of your worn and torn Nudie Jeans.

Rebirth image

Garments made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean and the limited edition Jerry jacket made with the same post consumer denim. Included in the capsule is the Roy t-shirt made of a recycled and organic cotton blend.

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