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The Journal

/ Sharing stories from the world of Nudie Jeans.

The Journal Category image - WTF
The Weight: Defining Ounces
  1. Repairing jeans.

    New Official Repair Partner: Art & Science, Jakarta

    With great humility, pride, and gratitude, we present Jakarta’s Art & Science as a new Official Repair Partner.  
    Brick & Mortar
  2. Climate result 2021: we're on the right path

    In 2018, we aligned our climate targets with the scientific consensus and within the 1.5° c pathway. And now we’re be...
    Sustainability
  3. Winner winner breaker-inner
    User Story: Kalle

    Meet Kalle: a Nudie Jeans fan, frequent customer, and friend for many years. When we reopened the refurbished shop in...
    Denimopedia
  4. The importance of Biodiversity

    We are proud partners in Mistra's new BioPath research program. Mistra is a Swedish foundation for strategic environm...
    Sustainability
  5. We got no grades, but we're still top-ten!

    The results are in, and once again, we did good! We placed top 10 among the brands assessed in Australia's largest su...
    Sustainability
  6. New Official Repair Partner: Liquor Store, Birmingham

    Our planet’s huge, but seriously, we won’t rest until we can offer free repairs forever on all Nudie Jeans for everyo...
    Brick & Mortar
  7. Battle of the flyest: zipper vs. buttons

    Button or zip fly? Which one is better? Is there a superior method of keeping the fly shut, or is it only a matter of...
    Denimopedia
  8. Material image

    Material change — we do it (third year, top-tier)

    Maybe we come off sounding like a broken record, perhaps a little braggadocious even. But our constant search for and...
    Sustainability
  9. Three new Repair Partners added

    We are delighted to present not one or two but three new Repair Partners to join our quest to make free repairs avail...
    Brick & Mortar
  10. A few sustainable seconds on why sustainability matters

    We just released our annual Sustainability Report. And if you follow us on the regular, you know that we put a lot of...
    Sustainability
  11. Thumbnail-small-Auckland

    Auckland, Ponsonby, New Zealand — the Repair Shop is now open

    We just opened our first Repair Shop in New Zealand. For us to extend the promise of free repairs forever seriously s...
    Brick & Mortar
  12. Living wages: utopia or future of purchasing practices?

    Living wages are a hot topic within the fashion industry and have been for some years. Since 2020, we have been condu...
    Sustainability
  13. Thumbnail BYO Teaser The Journal portrait

    Designed by Nudie Jeans, customized by local denim dealers

    We've got special orders out for delivery. They will be available exclusively at select neighborhood denim dealers wo...
    Special Projects & Collaborations
  14. STICA's second progress report out now

    For the three years, Nudie Jeans has measured emissions and set climate targets for all three scopes in line with the...
    Sustainability
  15. New Repair Partner: EBB18

    The latest addition to our growing list of Repair Partners is Groningen's, EBB18. If you are in Groningen and need re...
    Brick & Mortar
  16. #Whomademyclothes?

    Every year in April, we highlight development in our supply chain to show where we contribute to improvement. And thi...
    Sustainability
  17. The Galeries Repair Shop — a supersized jack-in-the-box

    In March, we reopened our Repair Shop at the Galeries in Sydney. And this new fit serves as the perfect place to expe...
    Brick & Mortar
  18. What The FAQ thumbnail

    What the FAQ - Do jeans get looser with time?

    Will jeans get looser over time? It wouldn't be a stretch to state that they probably will.
    What the FAQ
  19. Thumbnail Local Heroes Danali

    Local heroes: Danali Clothing, Winnipeg, Manitoba

    Danali Clothing is the go-to destination for all things related to denim in Winnipeg, Manitoba, Canada. Since 1986, A...
    Brick & Mortar
  20. What the FAQ - Does Nudie recycle jeans?

    One of the missions here at Nudie Jeans is for all Nudie jeans to be taken care of before and after purchase. This me...
    What the FAQ
  21. What the FAQ - Will vinegar stop my jeans from fading?

    In this episode of What the FAQ, we tackle one of the most peculiar questions we have had sent in to date ­– “will vi...
    What the FAQ
  22. Praise the sun

    Praise the sun – Bossa Denim and the solar panels

    Since 2018, Nudie Jeans has mapped all emissions in all three scopes following the Greenhouse Gas Protocol. It covers...
    Sustainability
  23. What the FAQ - What's the deal with the weight of the jeans?

    Ounces here and Oz's there, so what is all this talk about denim and imperial units? In this episode of What the FAQ,...
    What the FAQ
  24. What the FAQ - What washing techniques do you use for pre-washed jeans?

    Jeans come in all kinds of blue. Along the way, jeans are treated and processed in all sorts of ways. Join us as Kevi...
    What the FAQ
  25. Unido x Nudie Jeans thumbnail

    Setting an example for a sustainable value chain in Tunisia.

    About a year ago, we reported on our biggest recycling project to date. The pilot, which started back in 2020, has no...
    Sustainability
  26. Re-use Kaihara Selvage

    Re-use #15 – Kaihara edition

    This drop is an homage to our standard Dry Selvage denim – the 13.5 oz., mid-weight Japanese selvage from Kaihara Mil...
    Sustainability
  27. Curated By Peanut Butter Wolf

    In late 2019 a few of us from the Nudie Jeans Brand Marketing Team were in Los Angeles for the ComplexCon event held ...
    Music
  28. Getting jeans

    You might not always know what to get, but coming prepared is never a bad thing. Here’s a guide on how you buy the be...
    Denimopedia
  29. What the FAQ - Will dry jeans color wear off?

    All dry jeans bleed differently, but with a new pair, you can always expect a little. So, join Kaine as he gets into ...
    What the FAQ
  30. What the FAQ - Does Nudie Jeans Climate Compensate?

    So, does Nudie Jeans climate compensate for our emissions? H\*ll yeah, we do, and a lot more than that. In this episo...
    What the FAQ
  31. Skånegatan interior

    A new fit: The refurbished Skånegatan Repair Shop

    Blonde pinewood, muted colors, greenery, and big lighting fixtures create an intimate retail environment ready for di...
    Brick & Mortar
  32. What the FAQ - What are Honeycombs?

    If you follow us on Instagram, you might have noticed that we use terms such as whiskers, fades, honeycombs. Honeycom...
    What the FAQ
  33. What the FAQ - Why shouldn’t I wash my jeans too often?

    A question thrown our way quite frequently is, "Why shouldn't I wash my jeans too often"? So what are the perks of le...
    What the FAQ
  34. What the FAQ — Am I Tuff enough?

    What the FAQ - Am I Tuff enough?

    For the longest time, we have had requests for a wider, looser, straight legged fit and the result out of the Nudie J...
    What the FAQ
  35. We got on A

    The grades are in – and we got an A

    The Ethical Fashion Report has been one of Australia's leading publications on ethical fashion since 2013. In this ye...
    Sustainability
  36. What the FAQ - Do you have jeans for women?

    What the FAQ - Do you have jeans for women?

    In this week's episode of ‘What the FAQ’ Anna treats us with a little golden nugget from the history books of Nudie J...
    What the FAQ
  37. Re-use Drop 14 Anton Stenros Loose Leifs

    Re-use #14 is now available online

    We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, wel...
    Collections
  38. Jonas Linell

    Rest in peace to a beloved friend

    Joakim and I met Jonas Linell over 20 years ago when he photographed the album cover for Joakim's band. Between the b...
    The World of Nudie Jeans
  39. spools of thread

    Audits and training

    Transparency is not an end in itself, but it's a tool for much-needed change within the fashion industry. We've put a...
    Sustainability
  40. Worn in denim

    Being responsible where it all starts – at farm level

    In 2020, Nudie Jeans joined Sağ Salim, a program developed by Outland Denim, collaborating with Precision Solution Gr...
    Sustainability
  41. The art of the canvas

    New collection: The art of/...

    With winter just around the corner, we launch a brand-new collection packed with seasonal must-haves. The direction m...
    Collections
  42. Curated By Caley Vanular Thumbnail

    Curated By Caley Vanular

    Today's guest curator is Caley Vanular, an entrepreneurial surfer, snowboarder, and creative director. Caley hails fr...
    Music
  43. What is BCI cotton, and why is it somewhat of a hot potato in the cotton debate? Kevin from CSR is with us today; he explains what BCI cotton is, and we find out if Nudie Jeans is using it.

    What the FAQ - Does Nudie use BCI Cotton?

    What is BCI cotton, and why is it somewhat of a hot potato in the cotton debate? Kevin from our Sustainability team i...
    What the FAQ
  44. Fall 21 image CSR blue

    We might just be the most transparent denim company in the world...

    Transparency is not an end in itself, but it has a lot of significance for us and our sustainability work. If we are ...
    Sustainability
  45. Is your denim life in need of a little TLC? How about allow us to be the guardian for all your denim-related matters. Let Kaine guide you into a more accessible and more exciting existence in the Nudie universe.

    What the FAQ - What is c/o Nudie Jeans?

    Is your denim life in need of a little TLC? How about allow us to be the guardian for all your denim-related matters....
    What the FAQ
  46. Re-worked Browns, Maria Erixon

    Re-worked – handmade by Maria Erixon Levin, crafted exclusively for Browns

    Take a peep behind the scenes and learn more about the philosophy behind this unique collection of sixteen selvage pi...
    Special Projects & Collaborations
  47. What the FAQ - Does rain ruin my dry jeans?

    Have you ever been caught in the pouring rain, worrying if it will ruin the fade journey on your beloved jeans? Now y...
    What the FAQ
  48. The Journal - Black Denim Thumbnail

    Unbound by genre: the black denim silhouette

    Fashion has always been an integral part of music, maybe not as crucial as beats, chords, words, and melody. But no m...
    Editorial
  49. Fall 21 Blog Thumbnail

    Rainbow Mixtape / Nudie Jeans Fall 2021

    This collection is an aesthetic exploration of Nudie Jeans and our influences over the past 20 years.
    Collections
  50. Lofty Lo Blog Portrait

    Introducing: Lofty Lo

    Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pr...
    Collections
  51. Curated By Raghd

    We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg r...
    Music
  52. Nudie Jeans HQ

    It is happening again! We keep creating material change

    We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
    Sustainability
  53. Official repair partner Logo

    We just added a new Repair Partner: Res Res, Copenhagen

    Our Repair Partners are a vital part of our quest to offer free repair forever.
    Sustainability
  54. Curated By Höga Nord

    Curated By Höga Nord

    Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.
    Music
  55. Home of Blues Support your local hero

    LOCAL HEROES: Home of Blues, Karlsruhe

    His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in ...
    Brick & Mortar
  56. Re-use Drop 13 David

    Re-use News – This Just In!

    Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans. With Re-use dro...
    Sustainability
  57. Curated By – The Idealist

    Curated By The Idealist

    You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his proje...
    Music
  58. The Naked Truth About – Johan Åberg

    The Naked Truth About – Johan Åberg

    When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
    Editorial
  59. Selvage jeans loom

    The Nudie Jeans Guide to Selvage Denim

    To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's t...
    Denimopedia
  60. 2020 Nudie JeansSustainability Report

    Our Vision: To Become the World's Most Sustainable Denim Company

    Read more about how we go about becoming the world's most sustainable denim company.
    Sustainability
  61. De Rode Winkel The Journal-thumbnail

    LOCAL HEROES: De Rode Winkel, Utrecht

    De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players withi...
    Brick & Mortar
  62. What the FAQ - Who makes the music for your videos?

    What the FAQ – Who makes the music for your videos?

    Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Commu...
    What the FAQ
  63. Closing Loops - Recycle

    Closing Loops

    Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
    Sustainability
  64. Bangkok: New Repair Partner

    Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for fr...
    Sustainability
  65. Fashion Revolution Week — 2021

    In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
    Sustainability
  66. How to repair

    How to repair your jeans using a Nudie Jeans repair kit.

    It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you b...
    Denimopedia
  67. Behind the Nudie Jeans Summer 2021 Collection.

    The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This in...
    Collections
  68. The Cultivation Company Svalan

    In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we ...
    Editorial
  69. What the FAQ – What are some of your favorite bands?

    It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the...
    What the FAQ
  70. Oscar sitting on a bed with his Loose Leifs

    A New Batch of Re-use Jeans is Now Live on nudiejeans.com

    We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
    Collections
  71. What the FAQ — Why are most jeans blue?

    Today Kaine navigates his way through Google search results for this truly relevant question. But do we find the answ...
    What the FAQ
  72. What the FAQ — Why is selvage denim more expensive?

    Allow Anna from our Customer Care team to break down some of the reasons why you might be investing in a new pair of ...
    What the FAQ
  73. What the FAQ — Is Nudie Jeans really sustainable?

    We are proud of our sustainability achievements over the years. Still, we did not get here without doing the leg work...
    What the FAQ
  74. What the FAQ — What happens to the jeans you trade in?

    Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans u...
    What the FAQ
  75. What the FAQ — Are our jeans sanforized?

    Anna from our Customer Experience team enlightens all those who are curious about how we work with the sanforization ...
    What the FAQ
  76. What the FAQ — How to avoid crotch blowouts?

    There’s a thing or two you can learn from Anna, our Customer Experience super-agent today. Especially if you’re wonde...
    What the FAQ
  77. What the FAQ — How many Nudie Jeans fits are there?

    Congratulations, you have found your way to the official unofficial guide to all Nudie Jeans fits ever created. At le...
    What the FAQ
  78. What the FAQ — In what way is Nudie Jeans transparent?

    Transparency has, and always will be a cornerstone for us as a brand. Hear Kevin explain what tools we use to be as t...
    What the FAQ
  79. What the FAQ — Who makes and repairs our Re-use jeans?

    When we started our Re-use program, it was a huge milestone for us. Then we wanted to be able to offer a Re-use selec...
    What the FAQ
  80. Nudie Jeans presents — What the FAQ

    Welcome to What the FAQ presented by Nudie Jeans. How you ever wondered what size jeans to buy, or if putting your je...
    What the FAQ
  81. New fit: Steady Eddie II

    Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a lit...
    Collections
  82. Sustainable Fashion Awards 2018

    We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
    Sustainability
  83. New Fit: Sleepy Sixten

    Sleepy Sixten is a regular relaxed fit with a straight leg. Classic and yet contemporary, wear it high and tight for ...
    Collections
  84. Re-use is now online!

    It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppo...
    Collections
  85. Grand Opening: Nudie Jeans Amsterdam: The 9 Streets

    Welcome to the latest Nudie Jeans Repair Shop – In the heart of Amsterdam.
    Brick & Mortar
  86. It all starts with a pair of drys

    For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of...
    Sustainability
  87. The Weight: Defining Ounces

    The weight defining ounces

    When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few...
    Denimopedia
  88. Dan's User story

    User Stories: Dan

    The way you way you wear your jeans, what you do, becomes as unique as a fingerprint. It’s kinda crazy when you think...
    Denimopedia
  89. Our credo: the sustainable jean

    Our credo the sustainable jean -Thumbnail About a week ago we got word that the Guardian’s Sustainable Fashion blog ...
    Sustainability
  90. Selvage denim

    The pinnacle of denim engineering.
    Denimopedia
  91. What the FAQ — What are our backpatches made of?

    Welcome to What the FAQ presented by Nudie Jeans: All our jeans come with the Jacron backpatch, but what is Jacron? M...
    What the FAQ
  92. Curated by Rome Fortune

    Another Nudie Jeans Spotify playlist for your listening pleasure. Rome Fortune built his place in the hip-hop history...
    Music
  93. Welcome to Nudie Jeans Plaza Indonesia, Jakarta.

    Our latest addition to our Repair Shop family is our second store in Jakarta. The new Nudie Jeans Repair Shop is loca...
    Brick & Mortar
  94. Smarter material choices – highlights from our current collection.

    Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
    Sustainability
  95. Sustainability is no longer a trend. It is a profound change for a better future.

    VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
    Sustainability
  96. Local Heroes – Denim & Brands, Stenungsund

    In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working to...
    Brick & Mortar
  97. New fit! — Tuff Tony

    The newest member to the family of fits is now available in-store and online. Tuff Tony is a loose straight fit with ...
    Collections
  98. Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

    In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
    Sustainability
  99. Curated by Alec Leach (Future Dust)

    Today we welcome Alec Leach to the Nudie Jeans ‘Curated By’ playlist series. Alec is the founder of Future Dust, a pl...
    Music
  100. Nudie Jeans Spring 2021 Collection

    The theme for the collection was inspired by ‘the forgotten places you walk by on your way home, but hardly notice.’ ...
    Collections
  101. What the FAQ – What’s the deal with TENCEL™?

    Welcome to What the FAQ presented by Nudie Jeans: Kevin from CSR brings you up to speed on how TENCEL™ is sustainable...
    What the FAQ
  102. Local Heroes – Dreist, Aachen

    In 2011 a place for garment lovers, a house with an enthusiastic host was founded and Dreist in Aachen, Germany was b...
    Brick & Mortar
  103. Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

    Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
    Collections
  104. What the FAQ — Who is Thin Finn?

    Welcome to What the FAQ presented by Nudie Jeans: Have you been wondering who Finn is? Today is your lucky day. Our c...
    What the FAQ
  105. We are on a mission to keep cotton farmers safe —The importance of partnerships

    No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
    Sustainability
  106. Curated by Simply Suzette

    Simply Suzette is an online platform for those who seek responsible denim, bridging the gap between the denim industr...
    Music
  107. Local Heroes — The Denim Store, Singapore

    With some of the best denim brands sourced from around the globe coupled with exceptional service to match – The Deni...
    Brick & Mortar
  108. The Naked Truth About — Blake Hardy

    Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
    Editorial
  109. Nudie Jeans x Waverley Mills — Recycled Blanket

    Closing the Loop – The world’s first blanket made with recycled Nudie Jeans. Wouldn’t it be great if we could use loc...
    Special Projects & Collaborations
  110. Fall 2020 — Someplace, Anywhere.

    Nudie Jeans presents Fall 2020 — Someplace, Anywhere. This season has it all! Beautiful stone washes going from light...
    Collections
  111. Nudie Jeans Rundle St. now open

    Dear Adelaide, we are extremely proud to announce that we have officially made it possible for you to repair more Nud...
    Brick & Mortar
  112. The Naked Truth About — Daniel Bergman

    Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
    Editorial
  113. Local Heroes — Union, Newcastle

    Geoff and Doug have been serving Newcastle’s fashion familiar since 1987. Their infectious aura is enough to convert ...
    Brick & Mortar
  114. New Fit: Gritty Jackson

    Gritty Jackson is a regular straight fit with a mid-waist and zip fly. It is designed to sit at the hip and give room...
    Collections
  115. Nudie Jeans x Tenue de Nîmes

    View this post on Instagram @nudiejeans and @tenuedenimes came together for a collaboration to show the world the nak...
    Special Projects & Collaborations
  116. Local Heroes — Steranko, Manchester

    We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide rang...
    Brick & Mortar
  117. Our commitment to our suppliers in response to the pandemic.

    The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
    Sustainability
  118. Curated by Fine Little Day

    The Nudie Jeans ‘Curated By‘ series continues with a selection of gems from Fine Little Day. Fine Little Day is the S...
    Music
  119. Go behind the scenes of a Re-use drop

    Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
    Editorial
  120. Out Of Office — Nudie Jeans Women 2020

    The ‘Out of Office’ concept and collection started about a year ago. Back then, all we had in mind was v a c a t i o ...
    Collections
  121. The Naked Truth About — Maria (Erixon) Levin

    It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
    Editorial
  122. Fashion Revolution Week — 2020

    From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
    Sustainability
  123. Curated by Bianca Valle

    Today we are honored to introduce our next Curated By guest Bianca Valle. Bianca is a New York-based certified Holist...
    Music
  124. Summer 2020 — Idle Life

    Welcome to Summer 2020. We gave this the working title “Idle Life”. We have some new arrivals to share with you. They...
    Collections
  125. How many pairs of jeans did we repair in 2019?

    In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
    Sustainability
  126. Re-use online drop 10 available now.

    Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
    Sustainability
  127. Welcome to the Nudie Jeans Spotify channel

    It’s no secret that music flows strongly throughout the DNA of Nudie Jeans, so the fact that we launched an official ...
    Music
  128. Curated by Shakarchi & Stranéus

    We know that a lot of you who follow our Spotify series are music fiends, much like us here at Nudie Jeans. This mean...
    Music
  129. The Naked Truth About — Joel Albertsson

    Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
    Editorial
  130. What the FAQ — What’s so special about dry selvage?

    Welcome to What the FAQ presented by Nudie Jeans: So, what’s so special about dry selvage denim? Well, everything, if...
    What the FAQ
  131. How to wash a pair of dry jeans

    Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, a...
    Denimopedia
  132. Curated by Jayda G

    This month we have the honor of introducing a Nudie Jeans exclusive playlist curated by DJ, Music Producer & Environm...
    Music
  133. Re-use with Björkåfrihet

    We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
    Collections
  134. Spring 2020 — Head In The Clouds

    Welcome to Spring 2020. We call this collection ‘Head In The Clouds’. This collection, “Head in the clouds” comes fro...
    Collections
  135. Reducing our impact with Re-use

    We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
    Sustainability
  136. Re-use online drop 9 is now live

    Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
    Sustainability
  137. Curated by Kaine Ryan Taylor

    Hi, I’m Kaine, The final Nudie Jeans playlist of the year has arrived and it comes to you Curated By me. As Community...
    Music
  138. The Naked Truth About — Tsuyoshi Kawata

    Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
    Editorial
  139. Ashes To Ashes — The Berlin edit

    Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
    Editorial
  140. What the FAQ — Where to repair Nudie Jeans?

    Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
    Sustainability
  141. Nudie Jeans Seven Dials now open

    Dear London, we have officially made it possible for you to repair more Nudie Jeans denim and opened our third Repair...
    Brick & Mortar
  142. Nudie Jeans x ComplexCon 2019

    ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
    Editorial
  143. We heart Sarah Klang

    What a year it’s been for Sarah Klang; a new album in ‘Creamy Blue’, Grammy nominations and sold-out tours for our fe...
    Music
  144. Pronto Denim Carnival 2019

    This year we were back at the Pronto Denim Carnival with our friends Pronto Denim. It’s always been a great place for...
    Special Projects & Collaborations
  145. Year Of The Rat

    Our limited edition capsule collection ‘Year Of The Rat’ is released today. The new moon in January marks the beginni...
    Special Projects & Collaborations
  146. Curated by Molly Steele

    Today we have the honor of introducing you to music carefully curated by LA-based analog photographer and photojourna...
    Music
  147. Uncommon People — The Munich edit

    Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
    Editorial
  148. We love London, deal wiv it.

    We’re coming for you (again). Our third London Repair Shop is ready to open its doors. On Tuesday 26th Nov. we are in...
    Collections
  149. We are leaders.

    We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
    Sustainability
  150. Steady Eddie II Tsuyoshi Replica now online.

    As promised, the limited edition Tsuyoshi Replica was going to get an online release. Tsuyoshi‘s replica is now avail...
    Special Projects & Collaborations
  151. Peace for all.

    We are once again a part of the Pronto Denim Carnival. Our very own Repair Artist Michael Lundin will on location doi...
    Special Projects & Collaborations
  152. What the FAQ — Jeans in the freezer, does it work?

    Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the free...
    What the FAQ
  153. The backstage story of Nudie Jeans

    A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
    Editorial
  154. New Repair Shop coming soon — Nudie Jeans Seven Dials

    Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a thir...
    Collections
  155. What the FAQ — Our most sustainable product?

    Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
    Sustainability
  156. Re-use Drop 8: now online

    Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
    Sustainability
  157. Curated by Graveyard

    Headbangers unite, Sweden’s finest have a message for you: ”Så, här är en spellista. Bra musik som vi gillar. Vintage...
    Music
  158. Start your own f*cking brand.

    A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand ...
    Special Projects & Collaborations
  159. What the FAQ — Why a Steady Eddie II?

    Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits...
    What the FAQ
  160. Glore, a Nudie Jeans Repair Partner.

    We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
    Sustainability
  161. Winter 2019 – Ashes To Ashes

    Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romant...
    Collections
  162. Nudie Jeans Souvenir T-shirt

    To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited editi...
    Special Projects & Collaborations
  163. Coming soon: Perfected by Tsuyoshi

    This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The j...
    Special Projects & Collaborations
  164. Meet the Nudie Jeans Repair Partners.

    Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
    Sustainability
  165. Rebirth capsule now online.

    Nudie Jeans proudly presents Rebirth. Made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean...
    Special Projects & Collaborations
  166. Curated by Little Dragon

    We are over the moon today, not because the weekend is right around the corner but for the simple reason we finally g...
    Music
  167. Rebirth Capsule: Made with post consumer Nudie Jeans Denim

    For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
    Special Projects & Collaborations
  168. Shorts by Nudie Jeans

    Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get t...
    Special Projects & Collaborations
  169. Special Project: Aphrodite 25 yrs (and counting…)

    To celebrate the 25th birthday of Aphrodite Clothing we’ve teamed up to bring you a limited edition collaborative cap...
    Special Projects & Collaborations
  170. Curated by Dreamtime

    Are you ready for a musical journey? We sure hope so. This this edition of Curated By comes to you by way of Sydney v...
    Music
  171. Gothenburg good times with Little Jinder

    Anyone who is a reader of this Journal knows that we like to throw a party every now and then. We have a club night c...
    Music
  172. Curated by Donny Benét

    This is Curated by Donny Benét. But first, a quick back story to how all this came about (if you don’t mind?): Are yo...
    Music
  173. Fall 2019 — Uncommon People

    Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things the...
    Collections
  174. Re-use online: Drop 7 now online

    The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
    Collections
  175. Curated by Prins Emanuel

    Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic...
    Music
  176. Welcome to Hosted by: Little Jinder

    We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Fac...
    Music
  177. Curated by Maria Falbo

    On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo,...
    Music
  178. How we up-cycle at Nudie Jeans

    The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
    Sustainability
  179. Re-use online: Drop 6 is now live

    We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
    Collections
  180. Curated by The Bronx

    If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (ye...
    Music
  181. Who made your Nudie Jeans?

    Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
    Sustainability
  182. The Essence of Nudie Jeans

    Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
    Sustainability
  183. Meanwhile in Göteborg

    Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friends...
    Collections
  184. A pile of Nudie Jeans, higher than the worlds tallest building?

    Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
    Sustainability
  185. How many pairs of jeans did we repair in 2018?

    When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
    Sustainability
  186. Curated by Sarah Klang

    We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang a...
    Music
  187. Los Angeles, we have a new address.

    What’s up LA! We have a new address and you’re all invited. Nudie Jeans La Brea 137 S. La Brea CA 90036, Los Angeles ...
    Brick & Mortar
  188. Curated by Jaakko Eino Kalevi

    Last month we introduced our new playlist platform and without wasting any time at all, we’re back for more! Don’t mi...
    Music
  189. Colors capsule released today!

    Whilst browsing the archives of early Nudie Jeans gems we simultaneously had an eye on the vivid history of sportswea...
    Special Projects & Collaborations
  190. Colors capsule preview now online.

    The Colors capsule collection will be available at all Nudie Jeans Repair Shops, selected retailers and nudiejeans.co...
    Special Projects & Collaborations
  191. Jaakko Eino Kalevi – a night to remember.

    January can be a pretty tough month for those of us who are Scandinavian based. I mean, have you ever been to Sweden ...
    Music
  192. This is the reason we started.

    We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair...
    Denimopedia
  193. Guess who’s back?

    Our long loved slim fit that’s been with us almost since we started, is here to stay. Welcome back Thin Finn. Thin Fi...
    Collections
  194. Curated by Kurt Vile

    Introducing the official Nudie Jeans Spotify channel. It’s no secret that music is in the DNA of Nudie Jeans, so the ...
    Music
  195. #AirKhruang Duty Free — Live from Nudie Jeans HQ

    Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we ha...
    Music
  196. Re-Use Drop 5 preview now online

    New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
    Collections
  197. INVSN & Skiftande Enheter – Thank you.

    For the last Hosted By: Nudie Jeans of 2018 we had a special visit from Sweden’s north. We finished the year on a str...
    Music
  198. Welcome to Nudie Jeans Chadstone

    Visit the new Repair Shop in Melbourne. We opened the doors here in December with a Swedish style ‘julbord’ (aka Chri...
    Brick & Mortar
  199. The green_ capsule collection is here.

    The wait is over, the ‘green\_‘ capsule collection has launched. green\_ is a selection of carefully curated of jeans...
    Special Projects & Collaborations
  200. Get The Balance Right checks in on Jakarta!

    Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
    Sustainability
  201. Hey, Vegans!

    Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
    Sustainability
  202. Re-use Drop 4

    The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
    Collections
  203. Lone Flag are keeping the balance right.

    We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
    Sustainability
  204. Get The Balance Right in practice

    Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
    Sustainability
  205. Iceage – Thank you for this night on earth.

    Throughout the course of this year we have been hosting a semi-regular event called Hosted By. A club concept in whic...
    Music
  206. Re-use Drop 3: Selvage

    Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
    Collections
  207. “Do you make jeans for women?”

    All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also f...
    Collections
  208. New Fit: Breezy Britt

    We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The new...
    Collections
  209. Introducing: Nudie Jeans Women

    Nudie Jeans Women is a curated selection of timeless jeans and tops. All our jeans are unisex and worn by men and wom...
    Collections
  210. Special Project — Aquamarine

    The Aquamarine capsule drops today and is available in all Nudie Jeans Repair Shops worldwide and online. The Ocean c...
    Special Projects & Collaborations
  211. Nudie Jeans repair tour

    Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
    Sustainability
  212. Shorten the seconds

    We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
    Sustainability
  213. New Fit: Hightop Tilde

    Hightop Tilde is a high waisted and skinny all the way to the ankle. It has a zip fly and a curved waist band which i...
    Collections
  214. What’s your story?

    This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were wor...
    Denimopedia
  215. Re-use Drop 2

    “When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
    Collections
  216. Non Tox Tux.

    We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
    Sustainability
  217. Thank you, El Perro Del Mar.

    Dear El Perro Del Mar, You came home to Gothenburg, we witnessed your greatness and you left us in awe. Thank you for...
    Music
  218. Mend the gap

    You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
    Sustainability
  219. Get the balance right.

    Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
    Sustainability
  220. Re-use news

    We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
    Sustainability
  221. We care a lot.

    Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
    Sustainability
  222. Watch: Sarah Klang (CCTV by Nudie Jeans)

    WE HAVE RELAUNCHED CCTV BY NUDIE JEANS AND SARAH KLANG WAS OUR FIRST GUEST. Session: Sarah Klang Date: SUN 11/2 19:00...
    Music
  223. CCTV 2.0 PREMIERE: Sarah Klang

    On Sunday 11th February you get the opportunity to witness a unique and exclusive live music experience with Sweden’s...
    Music
  224. Year Of The Dog

    We have released a limited edition capsule collection ‘Year Of The Dog’. 2018 is a Year of the Dog. In Chinese astrol...
    Special Projects & Collaborations
  225. Nudie Jeans x Göteborg Film Festival

    We have been working on some secret projects and this is one of them. Göteborg Film Festival is the leading film fest...
    Special Projects & Collaborations
  226. You Decide How Far They Go

    It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is ...
    Denimopedia
  227. New Fit: Tight Terry

    Tight Terry is the latest Nudie Jeans fit. A tight Anti Fit power stretch denim offering comfort that has the same ab...
    Collections
  228. Nudie Jeans by Pronto Grand Opening

    Last week was the grand opening of Nudie Jeans by Pronto in Bangkok! Music, drinks, food, custom Nudies and good time...
    Brick & Mortar
  229. Paddington Repair Shop is back!

    PADDINGTON HAS RE-OPENED WITH A NEW FIT There are plenty of great reasons to stop by any Nudie location at the moment...
    Brick & Mortar
  230. Everblack – Denim that doesn’t fade

    EVERBLACK Denim that doesn’t fade Normally when you dye a fabric, the pigment cannot completely be fixated onto the y...
    Collections
  231. New Fit: Fearless Freddie

    Fearless Freddie is a loose anti-fit with a normal waist and a carrot shaped silhouette. It’s got a regular leg openi...
    Collections
  232. Ay, captain! I broke me denim in on the high seas.

    Love is a jack of many trades. On his resumé you’ll find titles such as filmmaker, substitute teacher, biker, and sai...
    Denimopedia
  233. New Fit: Tilted Tor

    Please welcome Tilted Tor! This is our new anti-fit with a slim tapered leg. The waist is slightly tilted with a high...
    Collections
  234. User Stories: Jeppe

    BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a ...
    Denimopedia
  235. User Stories: Ben

    Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to...
    Denimopedia
  236. The Bowery Repair Shop Is Open!

    The wait is over New York City! On Thursday, November 5th at 11 am, we opened up the doors to the Bowery Repair Shop....
    Brick & Mortar
  237. Pronto Denim Carnival 2015

    The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
    Editorial
  238. THE MAKING OF A CANADIAN TUXEDO: The End.

    Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
    Denimopedia
  239. Getting Extra Fresh the Paddington Way

    This weekend our Paddington Repair Shop and Axis Hair Face Body treated the good folks of Sydney to fresh cuts and re...
    Brick & Mortar
  240. User Stories: Jason

    Steady Eddie Dry Selvage, worn by Jason for 13 months with 1 wash  »When I bought my Steady Eddies in May of 2014 the...
    Denimopedia
  241. Left a Good Job In the City: Month 3

    In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
    Denimopedia
  242. The Making of a Canadian Tuxedo: Month 3

    Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
    Denimopedia
  243. Happy Birthday to the Skånegatan Repair Shop

    Last Wednesday we celebrated the 8th birthday of our Skånegatan Repair Shop. There were friends and family,music, foo...
    Brick & Mortar
  244. Nordstrom x Nudie Jeans #breakindenim

    What happens when you use your favorite set of denim every day at work, and how will different lines of work affect t...
    Denimopedia
  245. User Stories: Pontus

    Grim Tim Dry Selvage worn by Pontus for 10 months, 4 washes. I kinda realized that there are no right or wrong way to...
    Denimopedia
  246. Left a Good Job In the City: Month 2

    Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
    Denimopedia
  247. Welcome to Shoreditch

    If you sell a lot of cars you’re gonna need a lot of service stations. Three weeks ago we opened up the doors to our ...
    Brick & Mortar
  248. Kneeling before the repair gods

    Our team at the Drottninggatan Repair Shop took their repair game to a new level with these spectacular knee repairs....
    Denimopedia
  249. The making of a Canadian Tuxedo: Month 2

    Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
    Denimopedia
  250. LEAN DEAN LAUNCH DOWN UNDER pt. 2

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  251. Lean Dean Launch Down Under

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  252. User Stories: Edwin

    Kids are not only really sweet people, they are also the perfect when it comes to breaking in denim. Edwin has worn h...
    Denimopedia
  253. Repairing Is Caring

    Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
    Sustainability
  254. Left a Good Job in the City

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  255. A grand old time in London town

    Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
    Editorial
  256. Remember to Kiss the Cook!

    Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
    Editorial
  257. The Making of a Canadian Tuxedo

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  258. User Stories: Martin Sandklef

    Here’s Martin’s High Kai Recycle Dry Navy. Reckless living, holes and a whole lot of repairs. This is what love looks...
    Denimopedia
  259. Lamino by Nudie Jeans: A tribute to sustainable design

    “To have made one good chair maybe isn’t such a bad lifetime accomplishment”. The quote comes from the founder of Swe...
    Special Projects & Collaborations
  260. The Pronto Denim Carnival 2014

    We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
    Editorial
  261. Chnanon Sachdev: International Traveller in All Things Denim

    Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
    Editorial
  262. User Stories: Marie

    We love well-worn, broken in denim, and when we see denim worn long and hard by women we get very happy. Marie wore h...
    Denimopedia
  263. User Stories: Max Spallek

    These jeans show that a pair can be used for a very long time, if you show them love and repair them when they need i...
    Denimopedia
  264. User Stories: Lee, the Stonemason

    We found this beautiful pair of Sharp Bengts handed in for repair at our store on Chapel Street in Melbourne, Austral...
    Denimopedia
  265. What’s in a square?

    We see checkered shirts every day, but do we ever pause and think about what checks or squares are? Who makes them an...
    Denimopedia
  266. This is how we do it: How to hem jeans

    Hemming is something that divides denim wearers into four categories. Some are opposed to it and wouldn’t even consid...
    Denimopedia
  267. User Stories: Mathias

    Masa worn by Mathias for 14 months, washed twice. ”I bought these ones at the Repair Shop in Göteborg. They were limi...
    Denimopedia
  268. Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

    Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
    Editorial
  269. User Stories: Peter

    Long John worn by Peter for 3 years, 5 Washes “I pretty much lived in my jeans for a year. Together we’ve been to fou...
    Denimopedia
  270. Denimopedia: Jeans do have a memory

    In spring and summer of 1996 a group of terrorist troubled the people of Spokane, Washington. They performed bank rob...
    Denimopedia
  271. User Stories: Mitchell Fong

    Thin Finn Worn by Mitchell for 5 years, 3 washes. “I bought my Thin Finns around September of 2009. I love that they’...
    Denimopedia
  272. Ruedi Karrer: The One and Only “Swiss Jeans Freak”

    You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
    Editorial
  273. Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

    When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
    Editorial
  274. Would you like some fresh herbs with your selvage?

    Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
    Editorial
  275. User Stories: Kristoffer

    Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen ...
    Denimopedia
  276. Sustainable Store of the Year!

    Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
    Sustainability
  277. User Stories Live: A Unique Concept Made Even More Unique

    A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
    Editorial
  278. User Stories: Kent Norberg

    Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg a...
    Denimopedia
  279. Being nice is not an end in itself: Sandya Lang, CSR Manager

    Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
    Sustainability
  280. Patterns & cutting

    Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s...
    Denimopedia
  281. User Stories: Melker

    SHARP BENGT WORN by MELKER for 1 YEAR and 4 MONTHS: “I got this pair of Sharp Bengts just before the summer. I wore t...
    Denimopedia
  282. Welcome to Nudie Jeans Repair Shop JKBG, Stockholm

    At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. Thi...
    Brick & Mortar
  283. Rolling out the blue carpet

    With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up ...
    Brick & Mortar
  284. Step into our office, baby

    A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
    Editorial
  285. CCTV Sessions: Lucius

    In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, a...
    Music
  286. Nudie Jeans Travel Guide: Norway

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  287. Band of Horses – live at Nudie Jeans House Los Angeles

    This Tuesday our long time friends Band of Horses dropped “Acoustic At the Ryman”, recorded at Nashville’s legendary ...
    Music
  288. Daniel Larsson: A connoisseur of the art of living

    Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself C...
    Editorial
  289. Selvage: keeps denim history from unraveling

    Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the...
    Denimopedia
  290. CCTV Sessions: Motorama live at Nudie Jeans Barcelona

    Every once in a while, bands visit our Repair Shops and Concept Stores to give the gift of music. This is something t...
    Music
  291. User Stories: Alfred

    “I got these in February, 2010 and wore them every single day for a year before I finally washed them. They have been...
    Denimopedia
  292. The Jean Jacket: From Worker Blouse to Family Treasure

    Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the f...
    Denimopedia
  293. Nudie Jeans Repair Shop Berlin is now open!

    We’re happy to announce that the Nudie Jeans Repair Shop Berlin is now officially open! And at the same time we would...
    Brick & Mortar
  294. Hypebeast Essentials with Joakim Levin

    A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick ...
    Editorial
  295. User Stories: Fiona Rooke

    Tight Long John worn by Fiona since 2006 We found Fiona’s beautiful Tight Long John a few months back. We decided tha...
    Denimopedia
  296. Tracks of Time: Band of Horses “No One’s Gonna Love You”

    Band of Horses performing No One’s Gonna Love You, live at Nudie Jeans Repair Shop in Gothenburg. Yet another gem fro...
    Music
  297. In Our Heads: Michel

    Michel is the Store Manager at our Vallgatan Repair Shop in Gothenburg. He’s been with us for a few years and is toda...
    Music
  298. User Stories: Tobbe

    Grim Tim worn by Tobbe for 15 months. I used this pair of Grim Tim about seven months before I first washed them. Whe...
    Denimopedia
  299. Nudie Jeans Travel Guide: Los Angeles

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  300. Motorama – live at CCTV Sessions by Nudie Jeans in Barcelona

    As a first stop on their Spanish tour the Russian indie band Motorama played at CCTV Sessions by Nudie Jeans in our B...
    Music
  301. New Music: Kurt Vile

    We love Kurt Vile! Maybe not new new, but for some of you, this might be the first time you cross paths with the Phil...
    Music
  302. Chain Stitching Unraveled

    For students of the denim game, it’s all about authenticity. Every detail got to be just right, and even the machiner...
    Denimopedia
  303. Swedish Stubbornness On Display

    Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’...
    Editorial
  304. Tracks of Time: Little Dragon “My Step”

    Little Dragon performing “My Step” live at the Nudie Jeans Concept Store in Stockholm. A few days prior to the releas...
    Music
  305. User Stories: James Cuttance

    I bought my Grim Tims five years ago. I am regularly asked where I bought these “custom” Nudie jeans from, to which I...
    Denimopedia
  306. In Our Heads: Joakim Levin

    He’s never had a real job. He