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Welcome to Nudie Jeans Plaza Indonesia, Jakarta.

Welcome to Nudie Jeans Plaza Indonesia, Jakarta.

Our latest addition to our Repair Shop family is our second store in Jakarta. The new Nudie Jeans Repair Shop is located in the center of Jakarta’s shopping district, at Plaza Indonesia Mall. Why are we opening more Repair Shops? Our CEO and co-founder Joakim Levin says it best: “We are translating our philosophy into ...

Smarter material choices – highlights from our current collection.

Smarter material choices – highlights from our current collection.

Spring 21 Sustainability Nuggets Every collection is special. But from sustainability-wise, our Spring 21 collection has an extra special feel about it. We’re not going to give you a full review of the entire collection. Still, there are a few sustainability nuggets we’d like to bring to your attention. Pre-Consumer Recycled Cotton We’ve been repairing, ...

What the FAQ — Why are most jeans blue?

What the FAQ — Why are most jeans blue?

Welcome to What the FAQ presented by Nudie Jeans: Today Kaine navigates his way through Google search results for this truly relevant question. But do we find the answer to the blue denim question for you?  About the series: What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie ...

Sustainability is no longer a trend. It is a profound change for a better future.

Sustainability is no longer a trend. It is a profound change for a better future.

VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may be too dark, the stitching may not be quite right or the cut may be irregular. Usually, they are sold for discount prices or just thrown away. But Nudie Jeans, a global leader in sustainable ...

Local Heroes – Denim & Brands, Stenungsund

Local Heroes – Denim & Brands, Stenungsund

In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working together for years. Kristofer actually started selling jeans before he even turned 15. After Louise and Kristofer hung up the “Denim & Brands”-sign in downtown Stenungsund, the locals never have to leave their idyllic seaside hometown for ...

New fit! — Tuff Tony

New fit! — Tuff Tony

The newest member to the family of fits is now available in-store and online. Tuff Tony is a loose straight fit with a high-waist and button fly. It is designed to sit at, or just above, the hip. Tuff Tony provides room over the seat down the entire leg. A slight taper from the knee down ...

What the FAQ — Why is selvage denim more expensive?

What the FAQ — Why is selvage denim more expensive?

Welcome to What the FAQ presented by Nudie Jeans: Allow Anna from our Customer Care team to break down some of the reasons why you might be investing in a new pair of selvage denim in the not-too-distant future. And remember — wear, repair, repeat. You decide how far they go! About the series: What the FAQ is ...

Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is released! Together with 40 Nordic apparel and textile companies, we set a new industry standard to reduce climate impact in line with the 1.5-degree ambition. The Progress report focuses on scope 1 and 2 and the related ...