To celebrate the 25th birthday of Aphrodite Clothing we’ve teamed up to bring you a limited edition collaborative capsule that pays homage to their newest milestone. Designed exclusively for the Sunderland crews 25-year milestone we created the 25 pairs of the bespoke Lean Dean Dry 25 Dots, made in selvage (100% organic cotton) featuring exclusive ...

Are you ready for a musical journey? We sure hope so. This this edition of Curated By comes to you by way of Sydney via New York channeled through a multitude of soul soothing records selected by our friend Dreamtime. Dreamtime (a.k.a. Glen Goetze) is a man of many talents. Not only will you hear ...

Anyone who is a reader of this Journal knows that we like to throw a party every now and then. We have a club night called Hosted By, in which we host bands, artists, DJ’s to a venue, open the doors (yes, free entry) and send out an open invite to the Nudie Jeans community to join us. ...

This is Curated by Donny Benét. But first, a quick back story to how all this came about (if you don’t mind?): Are you familiar with that feeling of discovering a band or perhaps your new favourite artist through a live show? You know, it’s the first time you see them live, perhaps the first time you’ve ever heard ...

Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things their own way. This collection is playful and youthful with bold colors and graphic patterns to mix and mismatch. Now available at all Repair Shops and online. SHOP FALL 2019    

The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in and repaired here in Gothenburg to the entire world. Today sees the release of drop 7. These one-of-a-kind jeans are available for limited time only. Shop Re-use drop 7 here. If you would like to learn ...

Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic moments packaged ready to soundtrack your summer. Curated by Prins Emanuel For those not yet familiar to the sounds of Prins Emanuel, he has made quite a stir in the underground scene over the years. Keeping busy with projects: the main hub ...

We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Facebook event for those who can make it, it’s free too – join us!  

On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo, founder and visionary behind lifestyle brand Copson. We asked Maria to help us get the summer started and so much summer in one playlist we couldn’t dream of. The result is a sun-kissed, laid ...

The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where does it end? To be even more accurate, it all begins with the cotton fiber and that’s where it should end as well. To take responsibility in every step of ...

Have you ever wondered how our Re-use jeans are repaired and prepared? Meet Michael Lundin, our very own repair guy. Michael has a long history of working with our jeans and denim repair. He is the guy going through all the jeans – selecting, repairing and eventually compiling our Re-use online drops. Some might say ...

We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in our Gothenburg flagship. Today we released our 6th drop – they are available for limited time only. Shop Re-use drop 6 here. If you would like to learn more about the Nudie Jeans Re-use program please read ...