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The Journal

/ Sharing stories from the world of Nudie Jeans.

The Journal Category image - WTF
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  1. Battle of the flyest: zipper vs. buttons

    Button or zip fly? Which one is better? Is there a superior method of keeping the fly shut, or is it only a matter of...
    Denimopedia
  2. Material image

    Material change — we do it (third year, top-tier)

    Maybe we come off sounding like a broken record, perhaps a little braggadocious even. But our constant search for and...
    Sustainability
  3. Three new Repair Partners added

    We are delighted to present not one or two but three new Repair Partners to join our quest to make free repairs avail...
    Brick & Mortar
  4. A few sustainable seconds on why sustainability matters

    We just released our annual Sustainability Report. And if you follow us on the regular, you know that we put a lot of...
    Sustainability
  5. Thumbnail-small-Auckland

    Auckland, Ponsonby, New Zealand — the Repair Shop is now open

    We just opened our first Repair Shop in New Zealand. For us to extend the promise of free repairs forever seriously s...
    Brick & Mortar
  6. Living wages: utopia or future of purchasing practices?

    Living wages are a hot topic within the fashion industry and have been for some years. Since 2020, we have been condu...
    Sustainability
  7. Thumbnail BYO Teaser The Journal portrait

    Designed by Nudie Jeans, customized by local denim dealers

    We've got special orders out for delivery. They will be available exclusively at select neighborhood denim dealers wo...
    Special Projects & Collaborations
  8. STICA's second progress report out now

    For the three years, Nudie Jeans has measured emissions and set climate targets for all three scopes in line with the...
    Sustainability
  9. New Repair Partner: EBB18

    The latest addition to our growing list of Repair Partners is Groningen's, EBB18. If you are in Groningen and need re...
    Brick & Mortar
  10. #Whomademyclothes?

    Every year in April, we highlight development in our supply chain to show where we contribute to improvement. And thi...
    Sustainability
  11. The Galeries Repair Shop — a supersized jack-in-the-box

    In March, we reopened our Repair Shop at the Galeries in Sydney. And this new fit serves as the perfect place to expe...
    Brick & Mortar
  12. What The FAQ thumbnail

    What the FAQ - Do jeans get looser with time?

    Will jeans get looser over time? It wouldn't be a stretch to state that they probably will.
    What the FAQ
  13. Thumbnail Local Heroes Danali

    Local heroes: Danali Clothing, Winnipeg, Manitoba

    Danali Clothing is the go-to destination for all things related to denim in Winnipeg, Manitoba, Canada. Since 1986, A...
    Brick & Mortar
  14. What the FAQ - Does Nudie recycle jeans?

    One of the missions here at Nudie Jeans is for all Nudie jeans to be taken care of before and after purchase. This me...
    What the FAQ
  15. What the FAQ - Will vinegar stop my jeans from fading?

    In this episode of What the FAQ, we tackle one of the most peculiar questions we have had sent in to date ­– “will vi...
    What the FAQ
  16. Praise the sun

    Praise the sun – Bossa Denim and the solar panels

    Since 2018, Nudie Jeans has mapped all emissions in all three scopes following the Greenhouse Gas Protocol. It covers...
    Sustainability
  17. What the FAQ - What's the deal with the weight of the jeans?

    Ounces here and Oz's there, so what is all this talk about denim and imperial units? In this episode of What the FAQ,...
    What the FAQ
  18. What the FAQ - What washing techniques do you use for pre-washed jeans?

    Jeans come in all kinds of blue. Along the way, jeans are treated and processed in all sorts of ways. Join us as Kevi...
    What the FAQ
  19. Unido x Nudie Jeans thumbnail

    Setting an example for a sustainable value chain in Tunisia.

    About a year ago, we reported on our biggest recycling project to date. The pilot, which started back in 2020, has no...
    Sustainability
  20. Re-use Kaihara Selvage

    Re-use #15 – Kaihara edition

    This drop is an homage to our standard Dry Selvage denim – the 13.5 oz., mid-weight Japanese selvage from Kaihara Mil...
    Sustainability
  21. Curated By Peanut Butter Wolf

    In late 2019 a few of us from the Nudie Jeans Brand Marketing Team were in Los Angeles for the ComplexCon event held ...
    Music
  22. Getting jeans

    You might not always know what to get, but coming prepared is never a bad thing. Here’s a guide on how you buy the be...
    Denimopedia
  23. What the FAQ - Will dry jeans color wear off?

    All dry jeans bleed differently, but with a new pair, you can always expect a little. So, join Kaine as he gets into ...
    What the FAQ
  24. What the FAQ - Does Nudie Jeans Climate Compensate?

    So, does Nudie Jeans climate compensate for our emissions? H\*ll yeah, we do, and a lot more than that. In this episo...
    What the FAQ
  25. Skånegatan interior

    A new fit: The refurbished Skånegatan Repair Shop

    Blonde pinewood, muted colors, greenery, and big lighting fixtures create an intimate retail environment ready for di...
    Brick & Mortar
  26. What the FAQ - What are Honeycombs?

    If you follow us on Instagram, you might have noticed that we use terms such as whiskers, fades, honeycombs. Honeycom...
    What the FAQ
  27. What the FAQ - Why shouldn’t I wash my jeans too often?

    A question thrown our way quite frequently is, "Why shouldn't I wash my jeans too often"? So what are the perks of le...
    What the FAQ
  28. What the FAQ — Am I Tuff enough?

    What the FAQ - Am I Tuff enough?

    For the longest time, we have had requests for a wider, looser, straight legged fit and the result out of the Nudie J...
    What the FAQ
  29. We got on A

    The grades are in – and we got an A

    The Ethical Fashion Report has been one of Australia's leading publications on ethical fashion since 2013. In this ye...
    Sustainability
  30. What the FAQ - Do you have jeans for women?

    What the FAQ - Do you have jeans for women?

    In this week's episode of ‘What the FAQ’ Anna treats us with a little golden nugget from the history books of Nudie J...
    What the FAQ
  31. Re-use Drop 14 Anton Stenros Loose Leifs

    Re-use #14 is now available online

    We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, wel...
    Collections
  32. Jonas Linell

    Rest in peace to a beloved friend

    Joakim and I met Jonas Linell over 20 years ago when he photographed the album cover for Joakim's band. Between the b...
    The World of Nudie Jeans
  33. spools of thread

    Audits and training

    Transparency is not an end in itself, but it's a tool for much-needed change within the fashion industry. We've put a...
    Sustainability
  34. Worn in denim

    Being responsible where it all starts – at farm level

    In 2020, Nudie Jeans joined Sağ Salim, a program developed by Outland Denim, collaborating with Precision Solution Gr...
    Sustainability
  35. The art of the canvas

    New collection: The art of/...

    With winter just around the corner, we launch a brand-new collection packed with seasonal must-haves. The direction m...
    Collections
  36. Curated By Caley Vanular Thumbnail

    Curated By Caley Vanular

    Today's guest curator is Caley Vanular, an entrepreneurial surfer, snowboarder, and creative director. Caley hails fr...
    Music
  37. What is BCI cotton, and why is it somewhat of a hot potato in the cotton debate? Kevin from CSR is with us today; he explains what BCI cotton is, and we find out if Nudie Jeans is using it.

    What the FAQ - Does Nudie use BCI Cotton?

    What is BCI cotton, and why is it somewhat of a hot potato in the cotton debate? Kevin from our Sustainability team i...
    What the FAQ
  38. Fall 21 image CSR blue

    We might just be the most transparent denim company in the world...

    Transparency is not an end in itself, but it has a lot of significance for us and our sustainability work. If we are ...
    Sustainability
  39. Is your denim life in need of a little TLC? How about allow us to be the guardian for all your denim-related matters. Let Kaine guide you into a more accessible and more exciting existence in the Nudie universe.

    What the FAQ - What is c/o Nudie Jeans?

    Is your denim life in need of a little TLC? How about allow us to be the guardian for all your denim-related matters....
    What the FAQ
  40. Re-worked Browns, Maria Erixon

    Re-worked – handmade by Maria Erixon Levin, crafted exclusively for Browns

    Take a peep behind the scenes and learn more about the philosophy behind this unique collection of sixteen selvage pi...
    Special Projects & Collaborations
  41. What the FAQ - Does rain ruin my dry jeans?

    Have you ever been caught in the pouring rain, worrying if it will ruin the fade journey on your beloved jeans? Now y...
    What the FAQ
  42. The Journal - Black Denim Thumbnail

    Unbound by genre: the black denim silhouette

    Fashion has always been an integral part of music, maybe not as crucial as beats, chords, words, and melody. But no m...
    Editorial
  43. Fall 21 Blog Thumbnail

    Rainbow Mixtape / Nudie Jeans Fall 2021

    This collection is an aesthetic exploration of Nudie Jeans and our influences over the past 20 years.
    Collections
  44. Lofty Lo Blog Portrait

    Introducing: Lofty Lo

    Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pr...
    Collections
  45. Curated By Raghd

    We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg r...
    Music
  46. Nudie Jeans HQ

    It is happening again! We keep creating material change

    We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
    Sustainability
  47. Official repair partner Logo

    We just added a new Repair Partner: Res Res, Copenhagen

    Our Repair Partners are a vital part of our quest to offer free repair forever.
    Sustainability
  48. Curated By Höga Nord

    Curated By Höga Nord

    Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.
    Music
  49. Home of Blues Support your local hero

    LOCAL HEROES: Home of Blues, Karlsruhe

    His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in ...
    Brick & Mortar
  50. Re-use Drop 13 David

    Re-use News – This Just In!

    Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans. With Re-use dro...
    Sustainability
  51. Curated By – The Idealist

    Curated By The Idealist

    You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his proje...
    Music
  52. The Naked Truth About – Johan Åberg

    The Naked Truth About – Johan Åberg

    When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
    Editorial
  53. Selvage jeans loom

    The Nudie Jeans Guide to Selvage Denim

    To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's t...
    Denimopedia
  54. 2020 Nudie JeansSustainability Report

    Our Vision: To Become the World's Most Sustainable Denim Company

    Read more about how we go about becoming the world's most sustainable denim company.
    Sustainability
  55. De Rode Winkel The Journal-thumbnail

    LOCAL HEROES: De Rode Winkel, Utrecht

    De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players withi...
    Brick & Mortar
  56. What the FAQ - Who makes the music for your videos?

    What the FAQ – Who makes the music for your videos?

    Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Commu...
    What the FAQ
  57. Closing Loops - Recycle

    Closing Loops

    Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
    Sustainability
  58. Bangkok: New Repair Partner

    Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for fr...
    Sustainability
  59. Fashion Revolution Week — 2021

    In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
    Sustainability
  60. How to repair

    How to repair your jeans using a Nudie Jeans repair kit.

    It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you b...
    Denimopedia
  61. Behind the Nudie Jeans Summer 2021 Collection.

    The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This in...
    Collections
  62. The Cultivation Company Svalan

    In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we ...
    Editorial
  63. What the FAQ – What are some of your favorite bands?

    It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the...
    What the FAQ
  64. Oscar sitting on a bed with his Loose Leifs

    A New Batch of Re-use Jeans is Now Live on nudiejeans.com

    We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
    Collections
  65. Dan's User story

    User Stories: Dan

    The way you way you wear your jeans, what you do, becomes as unique as a fingerprint. It’s kinda crazy when you think...
    Denimopedia
  66. What the FAQ — What are our backpatches made of?

    Welcome to What the FAQ presented by Nudie Jeans: All our jeans come with the Jacron backpatch, but what is Jacron? M...
    What the FAQ
  67. Curated by Rome Fortune

    Another Nudie Jeans Spotify playlist for your listening pleasure. Rome Fortune built his place in the hip-hop history...
    Music
  68. Welcome to Nudie Jeans Plaza Indonesia, Jakarta.

    Our latest addition to our Repair Shop family is our second store in Jakarta. The new Nudie Jeans Repair Shop is loca...
    Brick & Mortar
  69. Smarter material choices – highlights from our current collection.

    Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
    Sustainability
  70. What the FAQ — Why are most jeans blue?

    Welcome to What the FAQ presented by Nudie Jeans: Today Kaine navigates his way through Google search results for thi...
    What the FAQ
  71. Sustainability is no longer a trend. It is a profound change for a better future.

    VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
    Sustainability
  72. Local Heroes – Denim & Brands, Stenungsund

    In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working to...
    Brick & Mortar
  73. New fit! — Tuff Tony

    The newest member to the family of fits is now available in-store and online. Tuff Tony is a loose straight fit with ...
    Collections
  74. What the FAQ — Why is selvage denim more expensive?

    Welcome to What the FAQ presented by Nudie Jeans: Allow Anna from our Customer Care team to break down some of the re...
    What the FAQ
  75. Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

    In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
    Sustainability
  76. What the FAQ — Is Nudie Jeans really sustainable?

    Welcome to What the FAQ presented by Nudie Jeans: We are proud of our sustainability achievements over the years. Sti...
    What the FAQ
  77. Curated by Alec Leach (Future Dust)

    Today we welcome Alec Leach to the Nudie Jeans ‘Curated By’ playlist series. Alec is the founder of Future Dust, a pl...
    Music
  78. Nudie Jeans Spring 2021 Collection

    The theme for the collection was inspired by ‘the forgotten places you walk by on your way home, but hardly notice.’ ...
    Collections
  79. What the FAQ – What’s the deal with TENCEL™?

    Welcome to What the FAQ presented by Nudie Jeans: Kevin from CSR brings you up to speed on how TENCEL™ is sustainable...
    What the FAQ
  80. Local Heroes – Dreist, Aachen

    In 2011 a place for garment lovers, a house with an enthusiastic host was founded and Dreist in Aachen, Germany was b...
    Brick & Mortar
  81. What the FAQ — What happens to the jeans you trade in?

    Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans us...
    Sustainability
  82. What the FAQ — Are our jeans sanforized?

    Welcome to What the FAQ presented by Nudie Jeans: Anna from our Customer Experience team enlightens all those who are...
    What the FAQ
  83. Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

    Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
    Collections
  84. What the FAQ — Who is Thin Finn?

    Welcome to What the FAQ presented by Nudie Jeans: Have you been wondering who Finn is? Today is your lucky day. Our c...
    What the FAQ
  85. We are on a mission to keep cotton farmers safe —The importance of partnerships

    No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
    Sustainability
  86. Curated by Simply Suzette

    Simply Suzette is an online platform for those who seek responsible denim, bridging the gap between the denim industr...
    Music
  87. Local Heroes — The Denim Store, Singapore

    With some of the best denim brands sourced from around the globe coupled with exceptional service to match – The Deni...
    Brick & Mortar
  88. The Naked Truth About — Blake Hardy

    Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
    Editorial
  89. What the FAQ — How to avoid crotch blowouts?

    Welcome to What the FAQ presented by Nudie Jeans: There’s a thing or two you can learn from Anna, our Customer Experi...
    What the FAQ
  90. Nudie Jeans x Waverley Mills — Recycled Blanket

    Closing the Loop – The world’s first blanket made with recycled Nudie Jeans. Wouldn’t it be great if we could use loc...
    Special Projects & Collaborations
  91. What the FAQ — How many Nudie Jeans fits are there?

    Welcome to What the FAQ presented by Nudie Jeans: Congratulations, you have found your way to the official unofficial...
    What the FAQ
  92. Fall 2020 — Someplace, Anywhere.

    Nudie Jeans presents Fall 2020 — Someplace, Anywhere. This season has it all! Beautiful stone washes going from light...
    Collections
  93. Nudie Jeans Rundle St. now open

    Dear Adelaide, we are extremely proud to announce that we have officially made it possible for you to repair more Nud...
    Brick & Mortar
  94. The Naked Truth About — Daniel Bergman

    Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
    Editorial
  95. Local Heroes — Union, Newcastle

    Geoff and Doug have been serving Newcastle’s fashion familiar since 1987. Their infectious aura is enough to convert ...
    Brick & Mortar
  96. New Fit: Gritty Jackson

    Gritty Jackson is a regular straight fit with a mid-waist and zip fly. It is designed to sit at the hip and give room...
    Collections
  97. Nudie Jeans x Tenue de Nîmes

    View this post on Instagram @nudiejeans and @tenuedenimes came together for a collaboration to show the world the nak...
    Special Projects & Collaborations
  98. Local Heroes — Steranko, Manchester

    We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide rang...
    Brick & Mortar
  99. Our commitment to our suppliers in response to the pandemic.

    The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
    Sustainability
  100. Curated by Fine Little Day

    The Nudie Jeans ‘Curated By‘ series continues with a selection of gems from Fine Little Day. Fine Little Day is the S...
    Music
  101. Go behind the scenes of a Re-use drop

    Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
    Editorial
  102. Out Of Office — Nudie Jeans Women 2020

    The ‘Out of Office’ concept and collection started about a year ago. Back then, all we had in mind was v a c a t i o ...
    Collections
  103. What the FAQ — In what way is Nudie Jeans transparent?

    Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a bran...
    Sustainability
  104. The Naked Truth About — Maria (Erixon) Levin

    It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
    Editorial
  105. Fashion Revolution Week — 2020

    From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
    Sustainability
  106. Curated by Bianca Valle

    Today we are honored to introduce our next Curated By guest Bianca Valle. Bianca is a New York-based certified Holist...
    Music
  107. Summer 2020 — Idle Life

    Welcome to Summer 2020. We gave this the working title “Idle Life”. We have some new arrivals to share with you. They...
    Collections
  108. How many pairs of jeans did we repair in 2019?

    In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
    Sustainability
  109. Re-use online drop 10 available now.

    Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
    Sustainability
  110. Welcome to the Nudie Jeans Spotify channel

    It’s no secret that music flows strongly throughout the DNA of Nudie Jeans, so the fact that we launched an official ...
    Music
  111. What the FAQ — Who makes and repairs our Re-use jeans?

    Welcome to What the FAQ presented by Nudie Jeans: When we started our Re-use program, it was a huge milestone for us....
    Sustainability
  112. Curated by Shakarchi & Stranéus

    We know that a lot of you who follow our Spotify series are music fiends, much like us here at Nudie Jeans. This mean...
    Music
  113. The Naked Truth About — Joel Albertsson

    Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
    Editorial
  114. What the FAQ — What’s so special about dry selvage?

    Welcome to What the FAQ presented by Nudie Jeans: So, what’s so special about dry selvage denim? Well, everything, if...
    What the FAQ
  115. How to wash a pair of dry jeans

    Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, a...
    Denimopedia
  116. Curated by Jayda G

    This month we have the honor of introducing a Nudie Jeans exclusive playlist curated by DJ, Music Producer & Environm...
    Music
  117. Re-use with Björkåfrihet

    We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
    Collections
  118. Spring 2020 — Head In The Clouds

    Welcome to Spring 2020. We call this collection ‘Head In The Clouds’. This collection, “Head in the clouds” comes fro...
    Collections
  119. Reducing our impact with Re-use

    We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
    Sustainability
  120. Re-use online drop 9 is now live

    Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
    Sustainability
  121. Curated by Kaine Ryan Taylor

    Hi, I’m Kaine, The final Nudie Jeans playlist of the year has arrived and it comes to you Curated By me. As Community...
    Music
  122. The Naked Truth About — Tsuyoshi Kawata

    Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
    Editorial
  123. Ashes To Ashes — The Berlin edit

    Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
    Editorial
  124. What the FAQ — Where to repair Nudie Jeans?

    Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
    Sustainability
  125. Nudie Jeans Seven Dials now open

    Dear London, we have officially made it possible for you to repair more Nudie Jeans denim and opened our third Repair...
    Brick & Mortar
  126. Nudie Jeans x ComplexCon 2019

    ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
    Editorial
  127. We heart Sarah Klang

    What a year it’s been for Sarah Klang; a new album in ‘Creamy Blue’, Grammy nominations and sold-out tours for our fe...
    Music
  128. Pronto Denim Carnival 2019

    This year we were back at the Pronto Denim Carnival with our friends Pronto Denim. It’s always been a great place for...
    Special Projects & Collaborations
  129. Year Of The Rat

    Our limited edition capsule collection ‘Year Of The Rat’ is released today. The new moon in January marks the beginni...
    Special Projects & Collaborations
  130. Curated by Molly Steele

    Today we have the honor of introducing you to music carefully curated by LA-based analog photographer and photojourna...
    Music
  131. Uncommon People — The Munich edit

    Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
    Editorial
  132. We love London, deal wiv it.

    We’re coming for you (again). Our third London Repair Shop is ready to open its doors. On Tuesday 26th Nov. we are in...
    Collections
  133. We are leaders.

    We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
    Sustainability
  134. Steady Eddie II Tsuyoshi Replica now online.

    As promised, the limited edition Tsuyoshi Replica was going to get an online release. Tsuyoshi‘s replica is now avail...
    Special Projects & Collaborations
  135. Peace for all.

    We are once again a part of the Pronto Denim Carnival. Our very own Repair Artist Michael Lundin will on location doi...
    Special Projects & Collaborations
  136. What the FAQ — Jeans in the freezer, does it work?

    Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the free...
    What the FAQ
  137. The backstage story of Nudie Jeans

    A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
    Editorial
  138. New Repair Shop coming soon — Nudie Jeans Seven Dials

    Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a thir...
    Collections
  139. What the FAQ — Our most sustainable product?

    Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
    Sustainability
  140. Re-use Drop 8: now online

    Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
    Sustainability
  141. Curated by Graveyard

    Headbangers unite, Sweden’s finest have a message for you: ”Så, här är en spellista. Bra musik som vi gillar. Vintage...
    Music
  142. Start your own f*cking brand.

    A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand ...
    Special Projects & Collaborations
  143. What the FAQ — Why a Steady Eddie II?

    Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits...
    What the FAQ
  144. Glore, a Nudie Jeans Repair Partner.

    We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
    Sustainability
  145. Winter 2019 – Ashes To Ashes

    Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romant...
    Collections
  146. Nudie Jeans Souvenir T-shirt

    To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited editi...
    Special Projects & Collaborations
  147. Nudie Jeans presents — What the FAQ

    Welcome to What the FAQ presented by Nudie Jeans. How you ever wondered what size jeans to buy, or if putting your je...
    What the FAQ
  148. Coming soon: Perfected by Tsuyoshi

    This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The j...
    Special Projects & Collaborations
  149. Meet the Nudie Jeans Repair Partners.

    Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
    Sustainability
  150. Rebirth capsule now online.

    Nudie Jeans proudly presents Rebirth. Made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean...
    Special Projects & Collaborations
  151. Curated by Little Dragon

    We are over the moon today, not because the weekend is right around the corner but for the simple reason we finally g...
    Music
  152. Rebirth Capsule: Made with post consumer Nudie Jeans Denim

    For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
    Special Projects & Collaborations
  153. Shorts by Nudie Jeans

    Shorts by Nudie Jeans made with 100% organic cotton available in sturdy 12oz twill and a 10.5oz rigid corduroy. Get t...
    Special Projects & Collaborations
  154. Special Project: Aphrodite 25 yrs (and counting…)

    To celebrate the 25th birthday of Aphrodite Clothing we’ve teamed up to bring you a limited edition collaborative cap...
    Special Projects & Collaborations
  155. Curated by Dreamtime

    Are you ready for a musical journey? We sure hope so. This this edition of Curated By comes to you by way of Sydney v...
    Music
  156. Gothenburg good times with Little Jinder

    Anyone who is a reader of this Journal knows that we like to throw a party every now and then. We have a club night c...
    Music
  157. Curated by Donny Benét

    This is Curated by Donny Benét. But first, a quick back story to how all this came about (if you don’t mind?): Are yo...
    Music
  158. Fall 2019 — Uncommon People

    Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things the...
    Collections
  159. Re-use online: Drop 7 now online

    The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
    Collections
  160. Curated by Prins Emanuel

    Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic...
    Music
  161. Welcome to Hosted by: Little Jinder

    We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Fac...
    Music
  162. Curated by Maria Falbo

    On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo,...
    Music
  163. How we up-cycle at Nudie Jeans

    The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
    Sustainability
  164. Re-use online: Drop 6 is now live

    We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
    Collections
  165. Curated by The Bronx

    If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (ye...
    Music
  166. Who made your Nudie Jeans?

    Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
    Sustainability
  167. The Essence of Nudie Jeans

    Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
    Sustainability
  168. Meanwhile in Göteborg

    Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friends...
    Collections
  169. A pile of Nudie Jeans, higher than the worlds tallest building?

    Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
    Sustainability
  170. How many pairs of jeans did we repair in 2018?

    When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
    Sustainability
  171. Curated by Sarah Klang

    We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang a...
    Music
  172. Los Angeles, we have a new address.

    What’s up LA! We have a new address and you’re all invited. Nudie Jeans La Brea 137 S. La Brea CA 90036, Los Angeles ...
    Brick & Mortar
  173. Curated by Jaakko Eino Kalevi

    Last month we introduced our new playlist platform and without wasting any time at all, we’re back for more! Don’t mi...
    Music
  174. Colors capsule released today!

    Whilst browsing the archives of early Nudie Jeans gems we simultaneously had an eye on the vivid history of sportswea...
    Special Projects & Collaborations
  175. Colors capsule preview now online.

    The Colors capsule collection will be available at all Nudie Jeans Repair Shops, selected retailers and nudiejeans.co...
    Special Projects & Collaborations
  176. New fit: Steady Eddie II

    Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a lit...
    Collections
  177. Jaakko Eino Kalevi – a night to remember.

    January can be a pretty tough month for those of us who are Scandinavian based. I mean, have you ever been to Sweden ...
    Music
  178. This is the reason we started.

    We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair...
    Denimopedia
  179. Guess who’s back?

    Our long loved slim fit that’s been with us almost since we started, is here to stay. Welcome back Thin Finn. Thin Fi...
    Collections
  180. Curated by Kurt Vile

    Introducing the official Nudie Jeans Spotify channel. It’s no secret that music is in the DNA of Nudie Jeans, so the ...
    Music
  181. #AirKhruang Duty Free — Live from Nudie Jeans HQ

    Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we ha...
    Music
  182. Sustainable Fashion Awards 2018

    We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
    Sustainability
  183. Re-Use Drop 5 preview now online

    New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
    Collections
  184. INVSN & Skiftande Enheter – Thank you.

    For the last Hosted By: Nudie Jeans of 2018 we had a special visit from Sweden’s north. We finished the year on a str...
    Music
  185. Welcome to Nudie Jeans Chadstone

    Visit the new Repair Shop in Melbourne. We opened the doors here in December with a Swedish style ‘julbord’ (aka Chri...
    Brick & Mortar
  186. The green_ capsule collection is here.

    The wait is over, the ‘green\_‘ capsule collection has launched. green\_ is a selection of carefully curated of jeans...
    Special Projects & Collaborations
  187. Get The Balance Right checks in on Jakarta!

    Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
    Sustainability
  188. Hey, Vegans!

    Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
    Sustainability
  189. Re-use Drop 4

    The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
    Collections
  190. Lone Flag are keeping the balance right.

    We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
    Sustainability
  191. Get The Balance Right in practice

    Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
    Sustainability
  192. Iceage – Thank you for this night on earth.

    Throughout the course of this year we have been hosting a semi-regular event called Hosted By. A club concept in whic...
    Music
  193. New Fit: Sleepy Sixten

    It’s always special for us to introduce a new Nudie Jeans fit for you. Today, 12th Sept. we proudly present you newes...
    Collections
  194. Re-use Drop 3: Selvage

    Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
    Collections
  195. “Do you make jeans for women?”

    All Nudie Jeans denim can be worn by men and women. We started out primarily as a menswear brand but our jeans also f...
    Collections
  196. New Fit: Breezy Britt

    We are proud to introduce you to Breezy Britt, a classic, regular tapered fit, ideal for effortless movement. The new...
    Collections
  197. Introducing: Nudie Jeans Women

    Nudie Jeans Women is a curated selection of timeless jeans and tops. All our jeans are unisex and worn by men and wom...
    Collections
  198. Special Project — Aquamarine

    The Aquamarine capsule drops today and is available in all Nudie Jeans Repair Shops worldwide and online. The Ocean c...
    Special Projects & Collaborations
  199. Nudie Jeans repair tour

    Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
    Sustainability
  200. Shorten the seconds

    We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
    Sustainability
  201. New Fit: Hightop Tilde

    Hightop Tilde is a high waisted and skinny all the way to the ankle. It has a zip fly and a curved waist band which i...
    Collections
  202. What’s your story?

    This is our very own Richard. His pair of Loose Leif (fit no longer available – see similar fits here) jeans were wor...
    Denimopedia
  203. Re-use Drop 2

    “When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
    Collections
  204. Non Tox Tux.

    We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
    Sustainability
  205. Thank you, El Perro Del Mar.

    Dear El Perro Del Mar, You came home to Gothenburg, we witnessed your greatness and you left us in awe. Thank you for...
    Music
  206. Mend the gap

    You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
    Sustainability
  207. Get the balance right.

    Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
    Sustainability
  208. Re-use is now online!

    It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppor...
    Collections
  209. Re-use news

    We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
    Sustainability
  210. We care a lot.

    Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
    Sustainability
  211. Watch: Sarah Klang (CCTV by Nudie Jeans)

    WE HAVE RELAUNCHED CCTV BY NUDIE JEANS AND SARAH KLANG WAS OUR FIRST GUEST. Session: Sarah Klang Date: SUN 11/2 19:00...
    Music
  212. CCTV 2.0 PREMIERE: Sarah Klang

    On Sunday 11th February you get the opportunity to witness a unique and exclusive live music experience with Sweden’s...
    Music
  213. Grand Opening: Nudie Jeans Amsterdam: The 9 Streets

    WELCOME TO THE LATEST NUDIE JEANS REPAIR SHOP – IN THE HEART OF AMSTERDAM. Rumour has it that we’ve sold close to a m...
    Brick & Mortar
  214. Year Of The Dog

    We have released a limited edition capsule collection ‘Year Of The Dog’. 2018 is a Year of the Dog. In Chinese astrol...
    Special Projects & Collaborations
  215. Nudie Jeans x Göteborg Film Festival

    We have been working on some secret projects and this is one of them. Göteborg Film Festival is the leading film fest...
    Special Projects & Collaborations
  216. You Decide How Far They Go

    It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is ...
    Denimopedia
  217. New Fit: Tight Terry

    Tight Terry is the latest Nudie Jeans fit. A tight Anti Fit power stretch denim offering comfort that has the same ab...
    Collections
  218. Nudie Jeans by Pronto Grand Opening

    Last week was the grand opening of Nudie Jeans by Pronto in Bangkok! Music, drinks, food, custom Nudies and good time...
    Brick & Mortar
  219. Paddington Repair Shop is back!

    PADDINGTON HAS RE-OPENED WITH A NEW FIT There are plenty of great reasons to stop by any Nudie location at the moment...
    Brick & Mortar
  220. Everblack – Denim that doesn’t fade

    EVERBLACK Denim that doesn’t fade Normally when you dye a fabric, the pigment cannot completely be fixated onto the y...
    Collections
  221. New Fit: Fearless Freddie

    Fearless Freddie is a loose anti-fit with a normal waist and a carrot shaped silhouette. It’s got a regular leg openi...
    Collections
  222. Ay, captain! I broke me denim in on the high seas.

    Love is a jack of many trades. On his resumé you’ll find titles such as filmmaker, substitute teacher, biker, and sai...
    Denimopedia
  223. It all starts with a pair of drys

    For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of ...
    Sustainability
  224. New Fit: Tilted Tor

    Please welcome Tilted Tor! This is our new anti-fit with a slim tapered leg. The waist is slightly tilted with a high...
    Collections
  225. User Stories: Jeppe

    BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a ...
    Denimopedia
  226. User Stories: Ben

    Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to...
    Denimopedia
  227. The Bowery Repair Shop Is Open!

    The wait is over New York City! On Thursday, November 5th at 11 am, we opened up the doors to the Bowery Repair Shop....
    Brick & Mortar
  228. Pronto Denim Carnival 2015

    The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
    Editorial
  229. The Weight: Defining Ounces

    When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few...
    Denimopedia
  230. THE MAKING OF A CANADIAN TUXEDO: The End.

    Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
    Denimopedia
  231. Getting Extra Fresh the Paddington Way

    This weekend our Paddington Repair Shop and Axis Hair Face Body treated the good folks of Sydney to fresh cuts and re...
    Brick & Mortar
  232. User Stories: Jason

    Steady Eddie Dry Selvage, worn by Jason for 13 months with 1 wash  »When I bought my Steady Eddies in May of 2014 the...
    Denimopedia
  233. Left a Good Job In the City: Month 3

    In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
    Denimopedia
  234. The Making of a Canadian Tuxedo: Month 3

    Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
    Denimopedia
  235. Happy Birthday to the Skånegatan Repair Shop

    Last Wednesday we celebrated the 8th birthday of our Skånegatan Repair Shop. There were friends and family,music, foo...
    Brick & Mortar
  236. Nordstrom x Nudie Jeans #breakindenim

    What happens when you use your favorite set of denim every day at work, and how will different lines of work affect t...
    Denimopedia
  237. User Stories: Pontus

    Grim Tim Dry Selvage worn by Pontus for 10 months, 4 washes. I kinda realized that there are no right or wrong way to...
    Denimopedia
  238. Left a Good Job In the City: Month 2

    Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
    Denimopedia
  239. Welcome to Shoreditch

    If you sell a lot of cars you’re gonna need a lot of service stations. Three weeks ago we opened up the doors to our ...
    Brick & Mortar
  240. Kneeling before the repair gods

    Our team at the Drottninggatan Repair Shop took their repair game to a new level with these spectacular knee repairs....
    Denimopedia
  241. The making of a Canadian Tuxedo: Month 2

    Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
    Denimopedia
  242. LEAN DEAN LAUNCH DOWN UNDER pt. 2

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  243. Lean Dean Launch Down Under

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  244. User Stories: Edwin

    Kids are not only really sweet people, they are also the perfect when it comes to breaking in denim. Edwin has worn h...
    Denimopedia
  245. Repairing Is Caring

    Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
    Sustainability
  246. Left a Good Job in the City

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  247. A grand old time in London town

    Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
    Editorial
  248. Remember to Kiss the Cook!

    Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
    Editorial
  249. The Making of a Canadian Tuxedo

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  250. User Stories: Martin Sandklef

    Here’s Martin’s High Kai Recycle Dry Navy. Reckless living, holes and a whole lot of repairs. This is what love looks...
    Denimopedia
  251. Lamino by Nudie Jeans: A tribute to sustainable design

    “To have made one good chair maybe isn’t such a bad lifetime accomplishment”. The quote comes from the founder of Swe...
    Special Projects & Collaborations
  252. The Pronto Denim Carnival 2014

    We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
    Editorial
  253. Chnanon Sachdev: International Traveller in All Things Denim

    Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
    Editorial
  254. User Stories: Marie

    We love well-worn, broken in denim, and when we see denim worn long and hard by women we get very happy. Marie wore h...
    Denimopedia
  255. User Stories: Max Spallek

    These jeans show that a pair can be used for a very long time, if you show them love and repair them when they need i...
    Denimopedia
  256. User Stories: Lee, the Stonemason

    We found this beautiful pair of Sharp Bengts handed in for repair at our store on Chapel Street in Melbourne, Austral...
    Denimopedia
  257. What’s in a square?

    We see checkered shirts every day, but do we ever pause and think about what checks or squares are? Who makes them an...
    Denimopedia
  258. This is how we do it: How to hem jeans

    Hemming is something that divides denim wearers into four categories. Some are opposed to it and wouldn’t even consid...
    Denimopedia
  259. User Stories: Mathias

    Masa worn by Mathias for 14 months, washed twice. ”I bought these ones at the Repair Shop in Göteborg. They were limi...
    Denimopedia
  260. Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

    Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
    Editorial
  261. User Stories: Peter

    Long John worn by Peter for 3 years, 5 Washes “I pretty much lived in my jeans for a year. Together we’ve been to fou...
    Denimopedia
  262. Denimopedia: Jeans do have a memory

    In spring and summer of 1996 a group of terrorist troubled the people of Spokane, Washington. They performed bank rob...
    Denimopedia
  263. User Stories: Mitchell Fong

    Thin Finn Worn by Mitchell for 5 years, 3 washes. “I bought my Thin Finns around September of 2009. I love that they’...
    Denimopedia
  264. Ruedi Karrer: The One and Only “Swiss Jeans Freak”

    You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
    Editorial
  265. Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

    When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
    Editorial
  266. Would you like some fresh herbs with your selvage?

    Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
    Editorial
  267. User Stories: Kristoffer

    Our good friend Kristoffer brought us his beloved Sharp Bengt Dry Brown Selvage the other day. These jeans have seen ...
    Denimopedia
  268. Sustainable Store of the Year!

    Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
    Sustainability
  269. User Stories Live: A Unique Concept Made Even More Unique

    A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
    Editorial
  270. User Stories: Kent Norberg

    Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg a...
    Denimopedia
  271. Being nice is not an end in itself: Sandya Lang, CSR Manager

    Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
    Sustainability
  272. Patterns & cutting

    Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s...
    Denimopedia
  273. User Stories: Melker

    SHARP BENGT WORN by MELKER for 1 YEAR and 4 MONTHS: “I got this pair of Sharp Bengts just before the summer. I wore t...
    Denimopedia
  274. Welcome to Nudie Jeans Repair Shop JKBG, Stockholm

    At 1100 hours, Sweden time, we gently opened the door to our new Repair Shop at Jakobsbergsgatan 11 in Stockholm. Thi...
    Brick & Mortar
  275. Our credo: the sustainable jean

    About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wan...
    Sustainability
  276. Rolling out the blue carpet

    With Repair Shops set up in major cities like Göteborg, London, Los Angeles, Sydney and Osaka, we are now opening up ...
    Brick & Mortar
  277. Step into our office, baby

    A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
    Editorial
  278. CCTV Sessions: Lucius

    In November last year, Brooklyn’s finest, Lucius, paid us a visit at the Soho Repair Shop. The vibe was just right, a...
    Music
  279. Nudie Jeans Travel Guide: Norway

    We have our roots in Gothenburg, Sweden. We’re prou