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What the FAQ — Jeans in the freezer, does it work?

What the FAQ — Jeans in the freezer, does it work?

Welcome to What the FAQ presented by Nudie Jeans: Have you ever heard someone say that putting your jeans in the freezer will make them fresh again? This week we get to the bottom of if this tactic works or not. About What the FAQ What the FAQ is dedicated to answering some of the most frequently asked ...

The backstage story of Nudie Jeans

The backstage story of Nudie Jeans

BUY THE BOOK (SWEDISH / HARDBACK) BUY THE BOOK (ENGLISH / HARDBACK) A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the ...

New Repair Shop coming soon — Nudie Jeans Seven Dials

New Repair Shop coming soon — Nudie Jeans Seven Dials

Two’s company and three’s just more company, right? At least we like to think so here at Nudie Jeans. There is a third Repair Shop opening in London very soon. Stay tuned for more information about the opening by following us on Instagram or Twitter. Or sign up to our newsletter to get all Nudie Jeans updates. Nudie Jeans Seven Dials ...

What the FAQ – Our most sustainable product?

What the FAQ – Our most sustainable product?

Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our Sustainability team highlights which products and why they are our most sustainable. About What the FAQ Ever wondered what size jeans to buy, or if putting your jeans in the freezer really kills the bacteria in your denim? What ...

Re-use Drop 8: now online

Re-use Drop 8: now online

Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time around we have compiled the drop exclusively from selvage and worn-in dry jeans. Shop Re-use drop 8 here. The launch of Re-use online has meant that we can now offer jeans that are traded in and repaired ...

Curated By Graveyard

Curated By Graveyard

Headbangers unite, Sweden’s finest have a message for you: ”Så, här är en spellista. Bra musik som vi gillar. Vintage stuff.” When Graveyard announced their come back after a three year hiatus, there were a few of us at Nudie Jeans HQ to breathe a sigh of relief. Finally, we could be at ease knowing that one of ...

Start your own f*cking brand.

Start your own f*cking brand.

A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the only company building a brand based tangibly on values. When we started ...

What the FAQ – Why a Steady Eddie II?

What the FAQ – Why a Steady Eddie II?

Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits? Whilst we’re at it, we talk films, are there any sequels that beat the original? Our Community guy, Kaine, has the answers. About What the FAQ Ever wondered what size jeans ...