Start your own f*cking brand.

Start your own f*cking brand.

A new book on the art of building a global brand by the founder of Nudie Jeans. Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. “At the time, we were almost the only company building a brand based tangibly on values. When we started ...

What the FAQ – Why a Steady Eddie II?

What the FAQ – Why a Steady Eddie II?

Welcome to What the FAQ presented by Nudie Jeans: Why did we go off and make a sequel to one of our most popular fits? Whilst we’re at it, we talk films, are there any sequels that beat the original? Our Community guy, Kaine, has the answers. About What the FAQ Ever wondered what size jeans ...

Glore, a Nudie Jeans Repair Partner.

Glore, a Nudie Jeans Repair Partner.

We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only made possible through our strategic placement of Repairs Shops in all corners of the globe and with the addition of our official Repair Partners. Through working with official Repair Partners we will ...

Winter 2019 – Ashes To Ashes

Winter 2019 – Ashes To Ashes

Welcome to Winter 2019. We call this collection ‘Ashes to Ashes’. The Ashes to ashes collection melancholy yet romantic. The denim has gone to the dark side. The palette for the tops traverse from a rich fig via bright red to blush pink. It’s like a big bowl of candy. Time to treat yourself. Now available at all Repair Shops and online. SHOP WINTER 2019

Nudie Jeans Souvenir T-shirt

Nudie Jeans Souvenir T-shirt

To coincide with the upcoming Tsuyoshi Replica launches in Amsterdam and Los Angeles we are releasing a limited edition Nudie Jeans souvenir T-shirt, available only at Denim Days and ComplexCon. The souvenir T-shirts will feature an exclusive design printed on our 100% organic cotton Per Pro tee. Made from Fairtrade cotton jersey, featuring a ribbed crew-neck, contrasting ...

Nudie Jeans presents What the FAQ

Nudie Jeans presents What the FAQ

Welcome to What the FAQ presented by Nudie Jeans. How you ever wondered what size jeans to buy, or if putting your jeans in the freezer really kills the bacteria in your denim? What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it ...

Coming soon: Perfected by Tsuyoshi

Coming soon: Perfected by Tsuyoshi

This fall we will release an exclusive limited edition replica by our friend Tsuyoshi Kawata from Osaka, Japan. The jeans we have replicated are beautifully worn-in, repaired and perfected by Tsuyoshi himself. Steady Eddie II Tsuyoshi Replica Limited Edition 300 pcs worldwide Hand numbered The replica will be available exclusively as limited drops at upcoming Denim Days (Amsterdam), ...

Meet the Nudie Jeans Repair Partners.

Meet the Nudie Jeans Repair Partners.

Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? In our case, there has been an increased demand for more doors offering our free repair service. Today we announce that official Nudie Jeans Repair Partners are on the way. Yes, ...

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