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What the FAQ — What’s so special about dry selvage?

What the FAQ — What’s so special about dry selvage?

Welcome to What the FAQ presented by Nudie Jeans: So, what’s so special about dry selvage denim? Well, everything, if you ask us. In today’s What the FAQ episode we give you three reasons that might convince you too. If you get curious about the Nudie Jeans selvage range after seeing this video, click here to get an overview of what ...

How to wash a pair of dry jeans

How to wash a pair of dry jeans

Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, and every pair of dry jeans sold triggers questions about what way is the right way to go about this. Join Kaine and textile engineer Jonas as they take this pair of jeans ...

Curated by Jayda G

Curated by Jayda G

This month we have the honor of introducing a Nudie Jeans exclusive playlist curated by DJ, Music Producer & Environmental Toxicologist, Jayda G. Campaigning through music, art, and events is nothing new but it could be argued that it is more important and relevant than ever with reference to the state of our planet and the ...

Re-use with Björkåfrihet

Re-use with Björkåfrihet

We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to through our Repair Service. We have been working in collaboration with Björkåfrihet to be able to reclaim broke down Nudie Jeans for reparation and restoration. Björkafrihet collects those jeans that are not ...

Spring 2020 — Head In The Clouds

Spring 2020 — Head In The Clouds

Welcome to Spring 2020. We call this collection ‘Head In The Clouds’. This collection, “Head in the clouds” comes from a happy place where we’ve been playing with different tie-dye effects, prints, and patterns. To keep the balance, our feet stand steady in the soil of workwear and fine denim. Now available at all Repair ...

Reducing our impact with Re-use

Reducing our impact with Re-use

We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second life, we do not only offer the possibility to buy our most sustainable product, but we also save resources and decrease our environmental and climate impact. To look closer on how much ...

Re-use online drop 9 is now live

Re-use online drop 9 is now live

Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-kind jeans. Shop Re-use drop 9 here. The launch of Re-use online has meant that we can now offer jeans that are traded in and repaired here in Gothenburg to the entire world. Each Re-use online ...

What the FAQ — Where do we source our cotton?

What the FAQ — Where do we source our cotton?

Welcome to What the FAQ presented by Nudie Jeans: Ever since 2004, we have been working with organic cotton, but where does the cotton actually come from? Transparency is vital when communicating our sustainability program. Learn more in this video about where we source our cotton. About What the FAQ What the FAQ is dedicated to answering some ...