Welcome to Fall 2019. We call this collection ‘Uncommon People’. Inspired by all the kids out there who do things their own way. This collection is playful and youthful with bold colors and graphic patterns to mix and mismatch. Now available at all Repair Shops and online. SHOP FALL 2019    

The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in and repaired here in Gothenburg to the entire world. Today sees the release of drop 7. These one-of-a-kind jeans are available for limited time only. Shop Re-use drop 7 here. If you would like to learn ...

Multi-instrumentalist, drummer, producer and DJ Prins Emanuel delivers an immaculate selection slow jams and Balearic moments packaged ready to soundtrack your summer. Curated by Prins Emanuel For those not yet familiar to the sounds of Prins Emanuel, he has made quite a stir in the underground scene over the years. Keeping busy with projects: the main hub ...

We are throwing a summer party with our friends at Pustervik and Little Jinder will headline the night. There’s a Facebook event for those who can make it, it’s free too – join us!  

On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo, founder and visionary behind lifestyle brand Copson. We asked Maria to help us get the summer started and so much summer in one playlist we couldn’t dream of. The result is a sun-kissed, laid ...

The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where does it end? To be even more accurate, it all begins with the cotton fiber and that’s where it should end as well. To take responsibility in every step of ...

Have you ever wondered how our Re-use jeans are repaired and prepared? Meet Michael Lundin, our very own repair guy. Michael has a long history of working with our jeans and denim repair. He is the guy going through all the jeans – selecting, repairing and eventually compiling our Re-use online drops. Some might say ...

We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in our Gothenburg flagship. Today we released our 6th drop – they are available for limited time only. Shop Re-use drop 6 here. If you would like to learn more about the Nudie Jeans Re-use program please read ...

If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (yet) heard the LA-based quintet, let us break it down quick; they are one of the fiercest and funnest punk bands on the face of the planet and deliver a live show ...

Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay the respect to all the employees in the textile industry in a need for a safe and healthy working environment. If brands don’t tell you how their garments were produced – ask your ...

Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year with loads of progress. We had over 98% sustainable garments in our collections, the highest number to date. We have made it possible for more people to buy our most sustainable product – Re-use jeans. ...

Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friendship and humor. “Meanwhile in Göteborg” embodies all of this. While the city itself might be all about crappy weather and bad jokes this collection brings you bright colors, clean denim washes and lively prints. Now ...