BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a pair over the years, but these Brute Knut Dry Selvage presented him with a somewhat new experience. – I’ve broken in selvage more times than I can remember, but this is ...→

About a week ago, the Drottninggatan Repair Shop held a casual, garden party afterwork. The weather was great, everyone was there, Pale Honey did a few numbers, and there were of course refreshments. Peep the pics and wish that you had been there.→

Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to go the full distance and wash them after 6 months, but landed a full time position so the jeans have yet to see the inside of the washer. “During 6 months, without washing, the ...→

Last Thursday, the Shoreditch Repair Shop threw an early end of the year party. Thanks to all family, friends and locals who came and helped us celebrate the past year! See you all in 2016! Photos courtesy of Bradley Price.→

In classic Göteborg fashion the rain came in sideways, but that didn’t stop us. Bringing your favorite denim brand to NYC we wanted to give the great people of New York a full-bodied Göteborg experience. Miniature food, hot dogs and Nudie Jeans branded garden burgers, tasty, organic beverages served full bar style and Wrecked NYC ...→

The wait is over New York City! On Thursday, November 5th at 11 am, we opened up the doors to the Bowery Repair Shop. All the hard work the guys put in was definitely worth it. The Repair Shop is located on 188 Bowery and offers our most recent collection, plus free repairs on all ...→

The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn denim and the release of the limited edition Arnuphap Replica. We’d like to thank everyone who came and visited us and we’ll see you again next year! Should you be interested in buying the replica, it’s ...→

When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few people know about this, some don’t care, and some people might feel a little embarrassed to ask what it actually means. Here is an easy rundown of what we’re talking about. The dry denim ...→

  Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. An unfortunate turn of events made it impossible for Steven to follow through with his 12 Month Break-In Journey. However we’re glad that we got 6 months of great wear and tear, ...→

“Hi again guys and greetings from lovely Cape Town! The other day we invited the neighborhood to a street barbecue. A little drizzling rain wouldn’t stop us from firing up the grill, and the day turned out really great. The rap artists from the group Driemanskap took care of the meat. During this event we gathered some ...→

This weekend our Paddington Repair Shop and Axis Hair Face Body treated the good folks of Sydney to fresh cuts and refreshments while shopping for new denim. Kayla from the neighbor hair and beauty salon spruced up the customers’ tops as the Paddington denim wizards made sure everyone got expert help getting new bottoms. A ...→

“Hi Nudie! We’ve been on some adventures in South Africa recently! With and old school Volkswagen kombi van we headed out through the South African wilderness. The goal was to get lost, looking for picnic spots, camping places and even swimming. After a few days, our vehicle took us all the way to the desert ...→