Category: Brick & Mortar
Our 10th Store Across Australia & New Zealand!
Shoreditch, we're open! On April 2nd, we opened our doors to our new store in Shoreditch on 9 Club Row. This calls for celebrations on April 24th! So, get ready for an unforgettable night as we bring the party to Shoreditch! At Nudie Jeans, music has always been more than just a soundtrack—it’s in our DNA. Our co-founder and CEO, Joakim Levin, started out as a drummer in a punk-rock band, so as you can imagine, music has shaped who we are and where we find inspiration. From the indie dive bars of Gothenburg to the backrooms of London’s best venues, we’ve always believed that great denim and great music go hand in hand. Just like a well-worn pair of jeans, music carries stories, emotions, and raw authenticity—things we value deeply in everything we do. We’ve always championed the independent spirit, backing artists who break boundaries and create something real. That’s why we’re bringing Nudie Night to The Old Blue Last, one of London’s most legendary live music venues. This isn’t just another party—it’s about giving a platform to emerging talent, shining a light on unsigned acts, and celebrating the creative culture that fuels our brand. But first we’re kicking things off with a pre-party at the brand-new Nudie Jeans Repair Shop on Club Row, featuring an intimate live set from Tom Speight, who’ll be announcing his new album, Perfect Strangers. Expect cold beers, great vibes, and Joaz Dub spinning tunes to set the mood. 📍 Pre-Party @ Nudie Jeans Repair Shop (6-8PM) 🎤 Live: Tom Speight One of the UK’s most heartfelt singer-songwriters, Tom Speight crafts intimate, uplifting folk-pop, blending raw emotion with irresistible melodies. With millions of streams and BBC Radio support, he’s back to announce his latest album, Perfect Strangers. 🎧 Joaz Dub Joaz Dub has played at some of London’s most respected venues, delivering a carefully curated blend of dub, reggae, and genre-blending grooves, and will be setting the perfect vibe while you sip on free beers and get hyped for the night ahead. 📍 Opening Party @ The Old Blue Last (from 8PM) Then, we take the energy over to The Old Blue Last for the official Nudie Night Opening Party. Doors open at 8pm, and we’ve lined up an eclectic mix of unsigned talent, a special secret guest, and a headline set that will leave you wanting more. Get ready for a musical rollercoaster people! Expect big sounds, voices to move your core, high energy, and a late-night DJ set from Goat Girl to keep the party going. Oh, and did we mention? Entry is FREE. 🎤 Unsigned Talent: Another Day Hailing from London, Another Day are a fresh face in the indie-rock scene, blending shoegaze textures with punk energy and big choruses. If you're into emotionally charged lyrics wrapped in raw, melodic noise—this is the one to catch. Their recent singles have been gaining serious traction on Spotify, and they’re just getting started. --- > Listen here <---- 🎤 Secret Guest We’re keeping this one under wraps a little longer... but let’s just say you’ll want to be front row when they hit the stage. 🎤 Headliner: Pastel Rising from Manchester’s rich musical soil, Pastel are a Britpop revival with a psych-rock twist. Signed to Creation23, their wall-of-sound guitars, anthemic hooks, and cool-as-you-like attitude have drawn comparisons to The Verve and early Oasis. With sold-out shows and a growing cult following, they’re one of the UK’s most exciting new bands—and the perfect way to close out the night. 🎧 Goat Girl (DJ Set) Post-punk disruptors turned late-night selectors—Goat Girl take to the decks with a mix of left-field bangers, underground classics, and weirdo gems. Expect the unexpected. Come early, stay late, and let’s make it a night to remember. See you there!
We’ve had our eyes on Bandung for a long time. With its denim heads and makers of all kinds, it just makes sense. So now we’re here – in a space shaped by local materials, built with good people, and set up to fix jeans and fit great ones. Expanding to the City of Flowers feels natural, thanks to its strong denim scene and sharp sense of style. The area has been a lively hub of craft and trade since colonial times. The store, built in collaboration with X + O, features locally sourced timbers running across the ceiling, denim-clad walls, and custom joinery – all bringing warmth and texture to the space. The fitting room curtains are handmade by women weavers from Threads of Life, through a partnership with The Bebali Foundation. The repair station is built from recycled bricks made using rejected local plastic waste – a straightforward solution with lasting impact. Bring your jeans – we’ll make them last!
In the heart of Tampere, Finland — where history meets modern creativity — denim gets a second chance. Tampere, often called the 'Manchester of Finland,' is a city built on resilience. From its industrial roots, where red-brick factories once fueled Finland’s economy, to today’s thriving cultural scene, it’s a place that values hard work and craftsmanship. It’s fitting, then, that Inch Store — a cornerstone of Tampere’s streetwear scene — carries that same spirit into every denim repair they make. Inch Store isn’t just a shop; it’s a Nudie Jeans Repair Partner, dedicated to keeping your favorite jeans alive. Rather than tossing worn-out denim, they breathe new life into each pair — reinforcing seams, patching holes, and ensuring your jeans last as long as possible. Inch have curated their own Re-use drop, available now on inchstore.com Meet Jerry — the heart of the repairs At the core of Inch Store’s repair service is Jerry. His denim journey started in his youth, drawn to tight black drainpipe jeans. Over time, he fell for the raw, rugged charm of dry selvage denim — and the craft of repairing it. Now, Jerry leads the charge at Inch Store, bringing worn-out jeans back from the brink with skill and passion. For Jerry and Inch Store, every rip, tear, and faded knee tells a story worth saving. Each repair adds character — a new chapter in the life of the jeans. It’s not about making denim look new again. It’s about honoring the wear, the adventures, and the memories woven into the fabric. Why repair matters Fast fashion has led to a throwaway culture. But Inch Store and Nudie Jeans stand for something different: longevity. By repairing jeans instead of replacing them, we’re cutting down on textile waste, saving water, and reducing environmental impact. It’s a small step with a big impact — and it looks damn good, too. When you walk into Inch Store, you’re not just getting a patch-up job. You’re joining a movement — one that values sustainability, craftsmanship, and authenticity. A repaired pair of jeans isn’t broken. It’s reborn. Keep good denim alive Whether you’re a lifelong denim head or someone who just loves a good pair of jeans, Inch Store in Tampere is where your worn-in Nudie Jeans get a second wind. Come in for a repair — or just to share your denim story with Jerry and the team. Because great jeans should never go to waste. And neither should the stories they carry. Don't miss out on Inch's own curated Re-use drop, now available at inchstore.com
Wide Heidi is the opposite of the last twenty years - low, wide and swaying!
We are thrilled to announce the opening of two new Nudie Jeans Repair Shops in Indonesia, aimed at building a community that cares. In the past year alone, we have repaired over 70,000 pairs of jeans, sold approximately 4,000 pairs of Re-used vintage Nudie Jeans, and collected over 20,000 pairs for recycling into new Rebirth denim qualities. The Surabaya location will serve as a Nudie Jeans Repair Shop for 6 months. The new Nudie Jeans Repair Shop in Central Jakarta, located in the Grand Indonesia Mall, will be a permanent fixture. These two Nudie Jeans Repair Shops feature interiors that utilize organic, locally sourced materials. For updates on these Repair Shops and more check @nudiejeansjakarta
In 2023, we embarked on several groundbreaking projects aligned with our strategy that underscored our commitment to circularity and innovation. Our partnership with Waverly Mills, River Rugs, and Kandui resulted in the transformation of discarded Nudie jeans into blankets, upcycled rugs, and tiles. These projects not only highlighted our dedication to reducing waste but also showcased our ability to create unique, high-quality products from recycled materials. Building on the success of 2023, we expanded our circular initiatives in 2024 with even more ambitious projects. One of the key developments was the creation of a Nudie Jeans "POD" made from our own plastic bags and discarded jeans in collaboration by FABTEC. This innovative POD serves as a re-use trade-in/drop-off system, providing an alternative option for our customers to return and recycle their old jeans. Additionally, approximately 2000 pairs of jeans were prepared for resale in our stores. This effort supports our circular economy model by promoting the longevity of our products and reducing environmental impact. In collaboration with Upparel, we recycled a significant amount of leftover denim into new, valuable materials, furthering our circularity goals and avoiding waste. These actions reflect our dedication to creating a more circular future, which was also recognized by the Better Future Sydney award, which was elevated to the Australian Design Awards (GOLD) and then elevated to the World Design Awards (SILVER).
We are thrilled to unveil our latest venture – a denim repair kiosk nestled in the bustling heart of Hamburg. This endeavor is not just about selling jeans; it's a bold statement of our unwavering dedication to sustainability, repair, and fostering a community that cares deeply about the planet.
Recent Nudie Jeans Repair Partner in their Paris location is a natural extension of WeDressFair's already strong concept. “FAST IS PAST” Here, you'll discover eco-responsible and ethical clothing crafted from organic, natural, or recycled materials, produced in France, Europe, or certified factories. WeDressFair stands as a dedicated boutique offering genuinely responsible and ethical fashion brands for men, women, and children of diverse styles and ages. Meticulously identifying, analyzing, and validating outstanding brands based on precise societal and environmental criteria, ensures a more conscientious approach to consumption for everyone. Their mission involves combating fast fashion, greenwashing, and the superficial "green" capsule collections of certain brands, aiming to spotlight those truly excelling in sustainable practices and deserving of greater visibility.
We're excited to share our recent endeavor—a pop-up repair station right in the heart of Stockholm. For four weeks, we occupied one of the largest storefront windows in Sweden and managed to repair not "a few", not "many" but A LOT of broken-in Nudie jeans. Our goal is simple: to emphasize the importance of giving your favorite jeans a longer life. It's not just about repairing jeans; it's about encouraging a shift towards a mindful approach to consumption, valuing longevity and re-useability over potential disposability. Join us in redefining the way we think about denim and consumption. Let's make every stitch count!
It is officially official that Pop and Shoes is now a Nudie Jeans Repair Partner. Pop and Shoes opened its doors in February 2010. The sibling team of Nathalie and Frank, both Lyon natives, sought to provide a unique experience for the people of Lyon. They established a beautiful location with inspiring interiors, showcasing its own fashion trends, shoes, lifestyle objects, and music. In 2020, Pop and Shoes became our first Repair Partner in France, proudly offering Nudie Jeans' service and repair craftsmanship to their customers. We are thrilled to officially welcome them on board as part of the journey of repairing forever.
We are proud to announce the opening of the second Nudie Jeans Repair Shop location in New York City. Our new repair shop is in the heart of Brooklyn at 116 Bedford Ave. As we expand our presence in New York and North America, we extend the promise of free repairs forever — it also strengthens our brand presence globally, as New York has always been one of the world's travel destinations. The Repair Shop experience is a social, tactile, and inclusive experience of Nudie Jeans. It's where our customers can experience Nudie Jeans; how the brand feels, smells, and sounds. Visitors can enjoy our women's and men's collections, take a moment at the denim bar, browse the Re-use options, or have their jeans repaired. Aesthetically we reference our Scandinavian roots, Japanese craftsmanship, and our love of all things indigo. As we urge customers to wear our products a lot, this comes with our promise and added value of free repairs. Opening more Nudie Jeans Repair Stores allows us to extend our services to more people. The new Nudie Jeans Brooklyn location is at 116 Bedford Avenue, in Brooklyn. We invite you to visit us whenever you are in town!
Our goal for Repair Shops is to create sensory and social shopping experiences that highlight our product while conveying our brand story and philosophy through details and finishes. The new store is now located at 232 Siam Square Soi 2 in Pathumwan, Bangkok.
With great humility, pride, and gratitude, we present [Jakarta’s Art & Science](https://artandscience.id/ "Art & Science Jakarta") as a new Official Repair Partner.