His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in Durlach, Karlsruhe. Daniel's lifelong love for music, skateboarding, and denim lead him to discover Nudie Jeans early on.

You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his projects. He is the founder of iDEAL Recordings and the co-founder of legendary Swedish experimental label Börft Records.

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.

Read more about how we go about becoming the world's most sustainable denim company.

Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Community guy here at HQ, lets the cat out of the bag.

Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.

In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transparency, from field to fabric by Fashion Revolution. To be able to make real improvements at the factory level, supply chain transparency is key.

It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you bought them. 

The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.