Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.

We recently spent a day in the studio with Raghd, the 21-year-old singer, rapper, producer, and soon-to-be Göteborg royalty.

We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.

Our Repair Partners are a vital part of our quest to offer free repair forever.

Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.

His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in Durlach, Karlsruhe. Daniel's lifelong love for music, skateboarding, and denim lead him to discover Nudie Jeans early on.

You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his projects. He is the founder of iDEAL Recordings and the co-founder of legendary Swedish experimental label Börft Records.

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.

Read more about how we go about becoming the world's most sustainable denim company.

Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Community guy here at HQ, lets the cat out of the bag.

Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.