A playlist built from passion, not algorithms.
Our 10th Store Across Australia & New Zealand!
Shoreditch, we're open! On April 2nd, we opened our doors to our new store in Shoreditch on 9 Club Row. This calls for celebrations on April 24th! So, get ready for an unforgettable night as we bring the party to Shoreditch! At Nudie Jeans, music has always been more than just a soundtrack—it’s in our DNA. Our co-founder and CEO, Joakim Levin, started out as a drummer in a punk-rock band, so as you can imagine, music has shaped who we are and where we find inspiration. From the indie dive bars of Gothenburg to the backrooms of London’s best venues, we’ve always believed that great denim and great music go hand in hand. Just like a well-worn pair of jeans, music carries stories, emotions, and raw authenticity—things we value deeply in everything we do. We’ve always championed the independent spirit, backing artists who break boundaries and create something real. That’s why we’re bringing Nudie Night to The Old Blue Last, one of London’s most legendary live music venues. This isn’t just another party—it’s about giving a platform to emerging talent, shining a light on unsigned acts, and celebrating the creative culture that fuels our brand. But first we’re kicking things off with a pre-party at the brand-new Nudie Jeans Repair Shop on Club Row, featuring an intimate live set from Tom Speight, who’ll be announcing his new album, Perfect Strangers. Expect cold beers, great vibes, and Joaz Dub spinning tunes to set the mood. 📍 Pre-Party @ Nudie Jeans Repair Shop (6-8PM) 🎤 Live: Tom Speight One of the UK’s most heartfelt singer-songwriters, Tom Speight crafts intimate, uplifting folk-pop, blending raw emotion with irresistible melodies. With millions of streams and BBC Radio support, he’s back to announce his latest album, Perfect Strangers. 🎧 Joaz Dub Joaz Dub has played at some of London’s most respected venues, delivering a carefully curated blend of dub, reggae, and genre-blending grooves, and will be setting the perfect vibe while you sip on free beers and get hyped for the night ahead. 📍 Opening Party @ The Old Blue Last (from 8PM) Then, we take the energy over to The Old Blue Last for the official Nudie Night Opening Party. Doors open at 8pm, and we’ve lined up an eclectic mix of unsigned talent, a special secret guest, and a headline set that will leave you wanting more. Get ready for a musical rollercoaster people! Expect big sounds, voices to move your core, high energy, and a late-night DJ set from Goat Girl to keep the party going. Oh, and did we mention? Entry is FREE. 🎤 Unsigned Talent: Another Day Hailing from London, Another Day are a fresh face in the indie-rock scene, blending shoegaze textures with punk energy and big choruses. If you're into emotionally charged lyrics wrapped in raw, melodic noise—this is the one to catch. Their recent singles have been gaining serious traction on Spotify, and they’re just getting started. --- > Listen here <---- 🎤 Secret Guest We’re keeping this one under wraps a little longer... but let’s just say you’ll want to be front row when they hit the stage. 🎤 Headliner: Pastel Rising from Manchester’s rich musical soil, Pastel are a Britpop revival with a psych-rock twist. Signed to Creation23, their wall-of-sound guitars, anthemic hooks, and cool-as-you-like attitude have drawn comparisons to The Verve and early Oasis. With sold-out shows and a growing cult following, they’re one of the UK’s most exciting new bands—and the perfect way to close out the night. 🎧 Goat Girl (DJ Set) Post-punk disruptors turned late-night selectors—Goat Girl take to the decks with a mix of left-field bangers, underground classics, and weirdo gems. Expect the unexpected. Come early, stay late, and let’s make it a night to remember. See you there!
When the slubbiness of the warp is prominent and the weaving density is favorable, it results in a vertical streakiness we refer to as "streaky denim."
We’ve had our eyes on Bandung for a long time. With its denim heads and makers of all kinds, it just makes sense. So now we’re here – in a space shaped by local materials, built with good people, and set up to fix jeans and fit great ones. Expanding to the City of Flowers feels natural, thanks to its strong denim scene and sharp sense of style. The area has been a lively hub of craft and trade since colonial times. The store, built in collaboration with X + O, features locally sourced timbers running across the ceiling, denim-clad walls, and custom joinery – all bringing warmth and texture to the space. The fitting room curtains are handmade by women weavers from Threads of Life, through a partnership with The Bebali Foundation. The repair station is built from recycled bricks made using rejected local plastic waste – a straightforward solution with lasting impact. Bring your jeans – we’ll make them last!
In the heart of Tampere, Finland — where history meets modern creativity — denim gets a second chance. Tampere, often called the 'Manchester of Finland,' is a city built on resilience. From its industrial roots, where red-brick factories once fueled Finland’s economy, to today’s thriving cultural scene, it’s a place that values hard work and craftsmanship. It’s fitting, then, that Inch Store — a cornerstone of Tampere’s streetwear scene — carries that same spirit into every denim repair they make. Inch Store isn’t just a shop; it’s a Nudie Jeans Repair Partner, dedicated to keeping your favorite jeans alive. Rather than tossing worn-out denim, they breathe new life into each pair — reinforcing seams, patching holes, and ensuring your jeans last as long as possible. Inch have curated their own Re-use drop, available now on inchstore.com Meet Jerry — the heart of the repairs At the core of Inch Store’s repair service is Jerry. His denim journey started in his youth, drawn to tight black drainpipe jeans. Over time, he fell for the raw, rugged charm of dry selvage denim — and the craft of repairing it. Now, Jerry leads the charge at Inch Store, bringing worn-out jeans back from the brink with skill and passion. For Jerry and Inch Store, every rip, tear, and faded knee tells a story worth saving. Each repair adds character — a new chapter in the life of the jeans. It’s not about making denim look new again. It’s about honoring the wear, the adventures, and the memories woven into the fabric. Why repair matters Fast fashion has led to a throwaway culture. But Inch Store and Nudie Jeans stand for something different: longevity. By repairing jeans instead of replacing them, we’re cutting down on textile waste, saving water, and reducing environmental impact. It’s a small step with a big impact — and it looks damn good, too. When you walk into Inch Store, you’re not just getting a patch-up job. You’re joining a movement — one that values sustainability, craftsmanship, and authenticity. A repaired pair of jeans isn’t broken. It’s reborn. Keep good denim alive Whether you’re a lifelong denim head or someone who just loves a good pair of jeans, Inch Store in Tampere is where your worn-in Nudie Jeans get a second wind. Come in for a repair — or just to share your denim story with Jerry and the team. Because great jeans should never go to waste. And neither should the stories they carry. Don't miss out on Inch's own curated Re-use drop, now available at inchstore.com
Life Tracks is a new range of jeans that faithfully tracks the fades and wear marks of original worn-in selvage denim. Using a precise method, every detail of the original is captured and recreated onto new fabric.
The key feature that sets broken twill denim apart is its unique tactile quality—its sturdy softness. This is achieved by modifying the twill weave, breaking the diagonal direction to create a tiny zig-zag pattern.
Our boldest and widest straight-fit jean. With a high waist and wide straight leg, Larry delivers a roomy silhouette that balances modernity with vintage denim heritage. Made with rigid denim.