Special Project: Aquamarine

The Aquamarine capsule drops today and is available in all Nudie Jeans Repair Shops worldwide and online. The Ocean connects us all; through its vast expanse across the world the Ocean has given us all constant prosperity. Marine Day (海の日 Umi no Hi), a National Holiday in Japan that gives thanks to the ocean will ...

Nudie Jeans repair tour

Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it easier for those not living in cities we already have Nudie Jeans Repair Shops we are taking repairs closer to you with the Mobile Repair Station Tour. The mobile repair ...

Shorten the seconds

We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – seconds – are still usable. So, we took care of those odd pairs, cut them and present you this piece of up-cycled denim. The off-cuts (legs) go back in to the loop as raw material for future ...

New Fit: Hightop Tilde

Hightop Tilde is a high waisted and skinny all the way to the ankle. It has a zip fly and a curved waist band which improves the fit at the lower back. Made in a lightweight super stretch denim fabric for perfect fit and comfort. Hightop Tilde is here to embrace you. SHOP HIGHTOP TILDE

What’s your story?

This is our very own Richard. His pair of Loose Leif (Dry Selvage) jeans were worn for 8 months before the first wash and what we love in this story is that you see the life he leads: worn knees from the sandbox, coffee stains from his favourite café and beautiful fades from the everyday usage ...

Re-use Drop 2

“When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of water and energy is lost as well.” In April we launched Re-use online for the first time ever. Re-use was previously only available in Nudie Jeans Repair Shops and our goal to be the ...

Non Tox Tux.

We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair way as possible. And back then, exactly as today, it all started with a pair of drys. Some say double denim. Some call it Canadian Tuxedo. We say this: Our dry tux is ...

Mend the gap

You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our Fairtrade certified organic cotton garments are made in India, one of the countries where minimum wage is below the actual living cost. We started the Living Wage initiative together with our Indian supplier, ...

Get the balance right.

Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire and the water in every Swedes life. Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned ...

Re-use is now online!

It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the opportunity to shop one-of-a-kind denims (for a limited time only) here on nudiejeans.com. To shop the Re-use selection you can follow this link. Those who have experienced a Nudie Jeans Repair Shop will have noticed reuse denim ...

Re-use news

We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most sustainable solution. Reusing saves even more resources than a recycling process. Today, Nudie Jeans sells reused denim from our Re-use program in Repair Shops all around the world with the supply of ...

We care a lot.

Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more circular fashion industry. By setting up goals, brands joining the commitment will work towards a more circular fashion model. We believe in pushing the textile industry towards circularity and sustainability. Whilst doing so we need to ...