On the eve of summer 2019 we are delighted to share the next edition of Curated By with you. Please meet Maria Falbo, founder and visionary behind lifestyle brand Copson. We asked Maria to help us get the summer started and so much summer in one playlist we couldn’t dream of. The result is a sun-kissed, laid ...

The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where does it end? To be even more accurate, it all begins with the cotton fiber and that’s where it should end as well. To take responsibility in every step of ...

Have you ever wondered how our Re-use jeans are repaired and prepared? Meet Michael Lundin, our very own repair guy. Michael has a long history of working with our jeans and denim repair. He is the guy going through all the jeans – selecting, repairing and eventually compiling our Re-use online drops. Some might say ...

We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in our Gothenburg flagship. Today we released our 6th drop – they are available for limited time only. Shop Re-use drop 6 here. If you would like to learn more about the Nudie Jeans Re-use program please read ...

It’s coming, a new Re-use drop is on its way. And with this we can now unveil the 6th Re-use online drop giving you a sneak peek at the forthcoming drop that features (as always) one-of-a-kind jeans including selvage denim all hand made by our own repair artist here in Gothenburg. Just like the previous ...

If you’ve ever heard The Bronx you already know that they are a force to be reckoned with. For those who have not (yet) heard the LA-based quintet, let us break it down quick; they are one of the fiercest and funnest punk bands on the face of the planet and deliver a live show ...

Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay the respect to all the employees in the textile industry in a need for a safe and healthy working environment. If brands don’t tell you how their garments were produced – ask your ...

Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year with loads of progress. We had over 98% sustainable garments in our collections, the highest number to date. We have made it possible for more people to buy our most sustainable product – Re-use jeans. ...

Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friendship and humor. “Meanwhile in Göteborg” embodies all of this. While the city itself might be all about crappy weather and bad jokes this collection brings you bright colors, clean denim washes and lively prints. Now ...

Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going to waste – would make a pile higher than the world’s tallest building. All jeans have been repaired by the skilled staff at our Repair Shops, Repair Partners and with the Mobile Repair Station ...

When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our mission to become as sustainable as possible. Every year since we established this service we have repaired more jeans than the previous year and 2018 was no exception. In 2013, we launched our Repair Shop concept ...

We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang and her incredible voice via CCTV by Nudie Jeans filmed live at our HQ. Ever since then we’ve followed her every step including everything from the debut album release, sold out music halls, ...