Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year with loads of progress. We had over 98% sustainable garments in our collections, the highest number to date. We have made it possible for more people to buy our most sustainable product – Re-use jeans. ...

Summer 2019 is launched today. The collection is a homage to our hometown. Nudie Jeans is a story of passion, friendship and humor. “Meanwhile in Göteborg” embodies all of this. While the city itself might be all about crappy weather and bad jokes this collection brings you bright colors, clean denim washes and lively prints. Now ...

Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going to waste – would make a pile higher than the world’s tallest building. All jeans have been repaired by the skilled staff at our Repair Shops, Repair Partners and with the Mobile Repair Station ...

When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our mission to become as sustainable as possible. Every year since we established this service we have repaired more jeans than the previous year and 2018 was no exception. In 2013, we launched our Repair Shop concept ...

We have a new star in town, her name is Sarah Klang. Last year we introduced you to rising Swedish star Sarah Klang and her incredible voice via CCTV by Nudie Jeans filmed live at our HQ. Ever since then we’ve followed her every step including everything from the debut album release, sold out music halls, ...

What’s up LA! We have a new address and you’re all invited. Nudie Jeans La Brea 137 S. La Brea CA 90036, Los Angeles United States — Phone: +1 323-917-5164 E-mail: la@nudiejeans.com Instagram: @nudiejeansla Twitter: @nudiejeansla     Photographer: Brandon Shigeta

Last month we introduced our new playlist platform and without wasting any time at all, we’re back for more! Don’t miss playlist #2 curated by our favourite Finnish artists and producer Jaakko Eino Kalevi. Jaakko has put together a playlist exclusively for Nudie Jeans and neatly packaged rare Scandinavian funk, 80’s disco, some big synths and ...

Whilst browsing the archives of early Nudie Jeans gems we simultaneously had an eye on the vivid history of sportswear. This dual vision spawned a perfect sharp image which came to be the Colors capsule. Colors is available at all Repair Shops, selected retailers and nudiejeans.com DISCOVER COLORS

The Colors capsule collection will be available at all Nudie Jeans Repair Shops, selected retailers and nudiejeans.com Wed 20th March 00:01 (CET). You can preview our the new capsule, Colors here.

Steady Eddie II (a.k.a. “the second”) has more room for the seat and thighs – making it optimal for people with a little more need in these areas. It tapers down considerably at the leg opening, giving Steady Eddie II its classic tapered silhouette. It’s also possible to size up for the regular and classic feel. SHOP ...

January can be a pretty tough month for those of us who are Scandinavian based. I mean, have you ever been to Sweden in January? The person writing these words is from Australia, so bare that in mind here: the days are extremely short (dark), there’s a subzero average temperature, the sun so shy it seems like it’s ...

We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair way possible. And back then, exactly as today, it all started with a pair of drys. This is the the pair of jeans that kicked the whole thing off for us. The Japanese Kaihara ...