These exceptional qualities pay homage to the expertise of Japanese denim artisans, who possess a deep understanding of both the old and the new. Designed for the present while undoubtedly destined to become tomorrow's vintage.

Every pair of Nudie Jeans comes with a promise of free repairs. And that promise is forever, no matter when, where, or how you got them. Buying a pair of premium jeans is an investment, and since we provide the jeans, it’s only right we take care of the repairs. We make your Nudie Jeans with high-quality denim because you should wear them a lot. And when you do, you are rewarded. But at some point, however, your favorite pair of jeans will break. When that happens, you wash your jeans and head on over to your local Repair Shop, and they patch, repair, and make sure you get to enjoy your favorite jeans for longer. Offering free repairs is, of course, a great service, but it also enables us to take care of the jeans people are about to throw away. We either recycle and use them for patching material or sell them second-hand in our Re-use program.

Hickory stripe denim, characterized by its indigo and white striped pattern, stands as one of America's iconic workwear fabrics. It's closely associated with vintage railroad, carpenter, and painter garments, with its origins dating back to the "Old West" era (approximately 1865–1920). Although the precise history of hickory stripe denim remains somewhat elusive, it's believed to have evolved from the use of blue and white striped upholstery fabrics for railroad uniforms. Its practical striped design served to conceal dust and stains, while its aesthetic appeal played a significant role in establishing it as quintessential American workwear, particularly peaking in popularity during the early to mid-20th century. 

Recent Nudie Jeans Repair Partner in their Paris location is a natural extension of WeDressFair's already strong concept. “FAST IS PAST” Here, you'll discover eco-responsible and ethical clothing crafted from organic, natural, or recycled materials, produced in France, Europe, or certified factories. WeDressFair stands as a dedicated boutique offering genuinely responsible and ethical fashion brands for men, women, and children of diverse styles and ages. Meticulously identifying, analyzing, and validating outstanding brands based on precise societal and environmental criteria, ensures a more conscientious approach to consumption for everyone. Their mission involves combating fast fashion, greenwashing, and the superficial "green" capsule collections of certain brands, aiming to spotlight those truly excelling in sustainable practices and deserving of greater visibility.

We're excited to share our recent endeavor—a pop-up repair station right in the heart of Stockholm. For four weeks, we occupied one of the largest storefront windows in Sweden and managed to repair not "a few", not "many" but A LOT of broken-in Nudie jeans. Our goal is simple: to emphasize the importance of giving your favorite jeans a longer life. It's not just about repairing jeans; it's about encouraging a shift towards a mindful approach to consumption, valuing longevity and re-useability over potential disposability. Join us in redefining the way we think about denim and consumption. Let's make every stitch count!

It is officially official that Pop and Shoes is now a Nudie Jeans Repair Partner. Pop and Shoes opened its doors in February 2010. The sibling team of Nathalie and Frank, both Lyon natives, sought to provide a unique experience for the people of Lyon. They established a beautiful location with inspiring interiors, showcasing its own fashion trends, shoes, lifestyle objects, and music. In 2020, Pop and Shoes became our first Repair Partner in France, proudly offering Nudie Jeans' service and repair craftsmanship to their customers. We are thrilled to officially welcome them on board as part of the journey of repairing forever.

We are reintroducing the Flare Glenn fit. Born in 2001, Glenn is one of the very first designs created by Maria Levin for Nudie Jeans. Back then, it was a progressive fit that became an icon, instrumental in creating the unique Nudie Jeans aesthetic.

Rinsed A rinse is the simplest of denim washes. It boosts comfort by removing starch and it gently modifies the denim's texture and color. This method results in a more textured denim surface and puckered seams, offering a softer feel with more subtle wear patterns. While our selection of rinsed denim is limited, our dry denim can easily be rinsed at home for a similar effect.

Rinsed A rinse is the simplest of denim washes. It boosts comfort by removing starch and it gently modifies the denim's texture and color. This method results in a more textured denim surface and puckered seams, offering a softer feel with more subtle wear patterns. While our selection of rinsed denim is limited, our dry denim can easily be rinsed at home for a similar effect.

Our kids' denim selection isn't just for the here and now; it's for generations to come. Made from comfort stretch denim and organic cotton, these jeans are designed to grow with your kids—literally. With adjustable waistlines, they'll be a perfect fit today, tomorrow, and for years to come. It's clothes that become vintage, instead of garbage.

We cherish well-worn and mended jeans, jeans that become more beautiful the more you wear them, the more you repair them.

Transparency At Nudie Jeans, we believe in being totally open about how we create our products. We want you to know exactly where your favorite garment comes from and how they're made. By knowing all the steps, from the cotton field to the packaging area, also helps us improve the conditions in our supply chain. If we don't know where or how our products are made, we can't make things better.   It's thanks to transparent and healthy relationships with the suppliers, we can give you information about CO2 emissions, water usage, and all the suppliers involved in making every piece of garment. It is important for us to visit the suppliers yearly for an exchange of knowledge but also to build and maintain strong relationships.  Nudie Jeans supports the Apparel and Footwear Supply Chain Transparency Pledge, which encourages the textile industry to share information about the factories where they produce. You can download a list of all our suppliers from our website. Since 2021, we have added our supplier list to Open Supply Hub.  Download full supplier list

Living wages and social impact  In many countries, the minimum wage doesn't cover the cost of living, leaving workers struggling to make ends meet. However, we're committed to making a positive change. Since 2013, we've taken steps to ensure that the people who help make our Nudie Jeans products are paid fair wages.  Our goal is simple: we believe that everyone involved in producing a Nudie Jeans item should earn a wage they can actually live on. While many in our industry have debated how to achieve this, we've chosen a hands-on approach. We work closely with living wage projects at our suppliers in India and Türkiye. Here we have not only paid our share of living wages but also ensured that organizations like the Fair Wear Foundation (FWF) verify that these payments reach the workers. In the Indian supply chain, our use of Fairtrade cotton ensures additional payments directly benefit farming communities. In 2024, we expanded the living wage program to include our leather garment supplier in India, encompassing all Indian main suppliers in the program.  We take our responsibility seriously and are proud members of the Fair Wear Foundation (FWF), a non-profit organization dedicated to improving conditions for workers. We've been part of FWF since 2009, and their labor standards are incorporated into our Code of Conduct. FWF conducts annual Brand Performance Checks on its members, and the results are available to the public online.  Regular social audits and follow-ups are performed at all our production facilities to ensure compliance with these standards and identify areas for improvement. We're pleased to report that the number of worker complaints has been minimal over the years, and these reports can be found on the FWF website.  While audits are essential, we also believe in the importance of educating and training employees for lasting change. That's why we've engaged our suppliers and their workers in trainings such as Social Dialogue, Worker Rights Awareness and Female supervisor training. This program, which we facilitate and fund, has been implemented in India, Türkiye, and Tunisia. We are dedicated to making a positive impact on the lives of the people who make our products, every step of the way.

We recognize that chemicals are needed in the production of textiles, but our challenge is to reduce the use of harmful chemicals and to increase the use of better chemicals.   We want all our products to be safe for consumers, the environment, and the people who work in the production process. One way to ensure that our production is safe for the surrounding environment is to only work with suppliers with proper chemical handling procedures and approved wastewater systems, as chemicals released with wastewater is a large source of chemical pollution in some countries.   We have high chemical requirements for all our suppliers, whether production is outside or within Europe. All supplier must comply with European legislation and regulations on chemicals, but in addition, all supplier must sign the Nudie Jeans Chemical Policy including our Restricted Substance List (RSL), that have stricter limitations than the legal requirements for many of the listed chemicals. All chemicals used in the production of Nudie Jeans’ products should comply with the Manufacturing Restricted Substances List (MRSL) created by the Zero Discharge of Hazardous Chemicals (ZDHC) initiative.