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Smarter material choices – highlights from our current collection.

Smarter material choices – highlights from our current collection.

Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is extra special. We’re not going to give you a full review of the entire collection – however, there are a few sustainability nuggets we’d like to bring to your attention. Pre-Consumer Recycled Cotton We’ve been repairing, reusing, and recycling for a ...

Sustainability is no longer a trend. It is a profound change for a better future.

Sustainability is no longer a trend. It is a profound change for a better future.

VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may be too dark, the stitching may not be quite right or the cut may be irregular. Usually, they are sold for discount prices or just thrown away. But Nudie Jeans, a global leader in sustainable ...

Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is released! Together with 40 Nordic apparel and textile companies, we set a new industry standard to reduce climate impact in line with the 1.5-degree ambition. The Progress report focuses on scope 1 and 2 and the related ...

What the FAQ — What happens to the jeans you trade in?

What the FAQ — What happens to the jeans you trade in?

Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans users, we get a fair amount of jeans donated to our Re-use program. Today Kevin breaks down just how we go about putting these denims back into the loop. About the series: What the FAQ is dedicated to answering some of ...

Is Nudie Jeans the most transparent company in the world?

Is Nudie Jeans the most transparent company in the world?

In 2013, one of our owners said, ”One day, we’re going to be the most transparent denim brand in the world.” That prediction was correct to some degree because we are well on our way. In December 2020, we’re taking this one step further, by introducing Product-Level Transparency. “Transparency is a tool for change, not the ...

Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collected, washed, repaired, and we’re getting closer to pushing the button. Re-use Drop 11 is going to be something special for sure. We managed to get our hands on two of our colleagues’ ...

We are on a mission to keep cotton farmers safe —The importance of partnerships

We are on a mission to keep cotton farmers safe —The importance of partnerships

No one is an island — therefore, we like to team up with many different organizations to increase our sustainability efforts. The organizations we have chosen to partner with have their specific aims aligned with Nudie Jeans’ sustainability-work. Our daily operations’ most crucial networks are our memberships with STICA, RISE, Fair Wear Foundation, and Textile ...

Our commitment to our suppliers in response to the pandemic.

Our commitment to our suppliers in response to the pandemic.

The extraordinary circumstances that we all have experienced over the past months highlight how companies and individuals act. At Nudie Jeans, to act ethically and responsibly toward customers, suppliers, and retailers, is not a new thing for us — even before COVID-19, we have always operated with responsibility and with firm commitments at our core. ...