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We are on a mission to keep cotton farmers safe —The importance of partnerships

We are on a mission to keep cotton farmers safe —The importance of partnerships

No one is an island — therefore, we like to team up with many different organizations to increase our sustainability efforts. The organizations we have chosen to partner with have their specific aims aligned with Nudie Jeans’ sustainability-work. Our daily operations’ most crucial networks are our memberships with STICA, RISE, Fair Wear Foundation, and Textile ...

Our commitment to our suppliers in response to the pandemic.

Our commitment to our suppliers in response to the pandemic.

The extraordinary circumstances that we all have experienced over the past months highlight how companies and individuals act. At Nudie Jeans, to act ethically and responsibly toward customers, suppliers, and retailers, is not a new thing for us — even before COVID-19, we have always operated with responsibility and with firm commitments at our core. ...

Go behind the scenes of a Re-use drop

Go behind the scenes of a Re-use drop

Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like the rest of the Nudie Jeans team, Micke has played a vital role in the launch of the Re-use online project. Mike is responsible not only for the curation of the drops ...

What the FAQ — In what way is Nudie Jeans transparent?

What the FAQ — In what way is Nudie Jeans transparent?

Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a brand. Hear Kevin explain what tools we use to be as transparent as possible. Take a moment to read our Fashion Revolution Week 2020 update here. About What the FAQ What the FAQ is dedicated to answering ...

Fashion Revolution Week — 2020

Fashion Revolution Week — 2020

From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made our clothes and under what conditions. While brands and retailers are struggling to keep their business afloat, on the other end of the supply chain, workers risk being subject to massive layoffs. In countries with ...

How many pairs of jeans did we repair in 2019?

How many pairs of jeans did we repair in 2019?

In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter where you got them, is eligible for free repairs forever. In 2019 we repaired 63,281 pairs of jeans. The total amount of jeans we repaired in 2019 is an increase of 15% compared to ...

Your Re-use Nudie Jeans are a certified good environmental choice.

Your Re-use Nudie Jeans are a certified good environmental choice.

Nudie Jeans Re-use Denim is Eco-labeled with Bra Miljöval – Good Environmental Choice. Our Re-use jeans are eco-labeled and proud to comply with the strict environmental requirements set by, the environmental performance certification ecolabel Bra Miljöval (Good Environmental Choice). Bra Miljöval helps consumers to more sustainable choices when purchasing textile products. Bra Miljöval is applicable ...

Re-use online drop 10 available now.

Re-use online drop 10 available now.

Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once again the Re-use online items are one-of-a-kind jeans. Shop Re-use drop 10 here. The launch of Re-use online has meant that we can now offer jeans that are traded in and repaired here in Gothenburg to the entire ...