Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.
Throughout Nudie Jeans’ history, we’ve chosen to work with leather because just like denim, it’s a material that becomes more beautiful with time. However, the leather industry presents many challenges. Read more about our strict sourcing policy.
This report provides a straightforward look at how we handle materials, production, and our products, as well as what it's like to work at Nudie Jeans. Want to see more detailed numbers and charts? – Check out the complete 100+ page report.
In 2023, we embarked on several groundbreaking projects aligned with our strategy that underscored our commitment to circularity and innovation. Our partnership with Waverly Mills, River Rugs, and Kandui resulted in the transformation of discarded Nudie jeans into blankets, upcycled rugs, and tiles. These projects not only highlighted our dedication to reducing waste but also showcased our ability to create unique, high-quality products from recycled materials. Building on the success of 2023, we expanded our circular initiatives in 2024 with even more ambitious projects. One of the key developments was the creation of a Nudie Jeans "POD" made from our own plastic bags and discarded jeans in collaboration by FABTEC. This innovative POD serves as a re-use trade-in/drop-off system, providing an alternative option for our customers to return and recycle their old jeans. Additionally, approximately 2000 pairs of jeans were prepared for resale in our stores. This effort supports our circular economy model by promoting the longevity of our products and reducing environmental impact. In collaboration with Upparel, we recycled a significant amount of leftover denim into new, valuable materials, furthering our circularity goals and avoiding waste. These actions reflect our dedication to creating a more circular future, which was also recognized by the Better Future Sydney award, which was elevated to the Australian Design Awards (GOLD) and then elevated to the World Design Awards (SILVER).
We have taken on the challenge to decrease our emissions in line with what is required by scientific consensus to stay within the 1.5° C warming pathway. To reach our targets we need to find ways to decouple economic growth and resource use. It’s not an easy task but we are building the way forward. We have committed to reducing our absolute greenhouse gas emissions in: Scope 1 and 2 by 51% by 2030 from a 2018 base year. Scope 3 by 51% by 2030 from a 2018 base year. (excluding emissions from the “user-phase” emission category.) We map all Nudie Jeans emissions on a yearly basis, following the Greenhouse Gas protocol methodology. Our long-term supplier relations have enabled us to collect a high share of primary data from our supply chain, we collect transport data from our carriers and we collect data from all of our stores and offices globally. This gives us a good understating of our real emission impact, we know where we need to focus our time and efforts to see changes moving forward. The Climate Action Plan created in 2022 clearly showcases what we need to do to reach our targets.
Sustainability Report Every year we summarise our efforts in a yearly report. It contains information on materials, production, products, and Nudie Jeans as a workplace. It comes with funny charts and numbers. Read the latest Sustainability Report Looking for the early days of our sustainability work? We’ve dusted off the old reports— It’s a time capsule of transparency. Click on any of the following to read more. Sustainability Report 2023 Sustainability Report 2022 Sustainability Report 2021 Sustainability Report 2020 Sustainability Report 2019 Sustainability Report 2018 Sustainability Report 2017 Sustainability Report 2016 Sustainability Report 2015 Reports & Policies Explore the ethics and sustainability efforts at Nudie Jeans. Click on any of the following to read more. Social Report Brand Performance Report GOTS Scope Certificate Responsible Business Conduct Nudie Jeans Material Tool Code of Conduct Chemical Policy Human Rights policy and anti slavery statement Animal Welfare Policy Climate Policy Living Wage Policy Sourcing Strategy STICA Progress report 2024
Find these one-of-a-kind jeans in one of our Nudie Jeans Repair Shops or Repair Partners that offer Re-use jeans.
We cherish well-worn and mended jeans, jeans that become more beautiful the more you wear them, the more you repair them.
Transparency At Nudie Jeans, we believe in being totally open about how we create our products. We want you to know exactly where your favorite garment comes from and how they're made. By knowing all the steps, from the cotton field to the packaging area, also helps us improve the conditions in our supply chain. If we don't know where or how our products are made, we can't make things better. It's thanks to transparent and healthy relationships with the suppliers, we can give you information about CO2 emissions, water usage, and all the suppliers involved in making every piece of garment. It is important for us to visit the suppliers yearly for an exchange of knowledge but also to build and maintain strong relationships. Nudie Jeans supports the Apparel and Footwear Supply Chain Transparency Pledge, which encourages the textile industry to share information about the factories where they produce. You can download a list of all our suppliers from our website. Since 2021, we have added our supplier list to Open Supply Hub. Download full supplier list
Living wages and social impact In many countries, the minimum wage doesn't cover the cost of living, leaving workers struggling to make ends meet. However, we're committed to making a positive change. Since 2013, we've taken steps to ensure that the people who help make our Nudie Jeans products are paid fair wages. Our goal is simple: we believe that everyone involved in producing a Nudie Jeans item should earn a wage they can actually live on. While many in our industry have debated how to achieve this, we've chosen a hands-on approach. We work closely with living wage projects at our suppliers in India and Türkiye. Here we have not only paid our share of living wages but also ensured that organizations like the Fair Wear Foundation (FWF) verify that these payments reach the workers. In the Indian supply chain, our use of Fairtrade cotton ensures additional payments directly benefit farming communities. In 2024, we expanded the living wage program to include our leather garment supplier in India, encompassing all Indian main suppliers in the program. We take our responsibility seriously and are proud members of the Fair Wear Foundation (FWF), a non-profit organization dedicated to improving conditions for workers. We've been part of FWF since 2009, and their labor standards are incorporated into our Code of Conduct. FWF conducts annual Brand Performance Checks on its members, and the results are available to the public online. Regular social audits and follow-ups are performed at all our production facilities to ensure compliance with these standards and identify areas for improvement. We're pleased to report that the number of worker complaints has been minimal over the years, and these reports can be found on the FWF website. While audits are essential, we also believe in the importance of educating and training employees for lasting change. That's why we've engaged our suppliers and their workers in trainings such as Social Dialogue, Worker Rights Awareness and Female supervisor training. This program, which we facilitate and fund, has been implemented in India, Türkiye, and Tunisia. We are dedicated to making a positive impact on the lives of the people who make our products, every step of the way.
We recognize that chemicals are needed in the production of textiles, but our challenge is to reduce the use of harmful chemicals and to increase the use of better chemicals. We want all our products to be safe for consumers, the environment, and the people who work in the production process. One way to ensure that our production is safe for the surrounding environment is to only work with suppliers with proper chemical handling procedures and approved wastewater systems, as chemicals released with wastewater is a large source of chemical pollution in some countries. We have high chemical requirements for all our suppliers, whether production is outside or within Europe. All supplier must comply with European legislation and regulations on chemicals, but in addition, all supplier must sign the Nudie Jeans Chemical Policy including our Restricted Substance List (RSL), that have stricter limitations than the legal requirements for many of the listed chemicals. All chemicals used in the production of Nudie Jeans’ products should comply with the Manufacturing Restricted Substances List (MRSL) created by the Zero Discharge of Hazardous Chemicals (ZDHC) initiative.
Water is one of our most important resources. Access to clean and safe water is crucial for our continued well-being and our existence. As an active player in a very water-intensive industry, we continuously endeavor to reduce water use, but most importantly, we make sure to only work with suppliers with an effective wastewater system in place, to ensure that no contaminated water reaches natural water systems and their ecosystems. To read more about how we work to decrease water use from all stages in the supply chain, from the organic cotton cultivations to the production of our fabrics and the washing of our garments, head over to our sustainability report.
Sometimes we use other fibers and fiber blends in addition to organic cotton. When we, do we are mindful of prioritizing to work with recycled or certified fibers. Based on third party expertise from the textile industry as well as our own experiences we have created The Nudie Jeans Material Tool, as a framework to guide product developers and designers in their fiber and material choices. In short, preferred fibers are recycled or reused biodegradable fibers, or so called Best Practice virgin fibers. Certified organic or equivalent, recyclable but not biodegradable fibers are also preferred but to a slightly lower degree. The traceability of fibers is crucial for determining their level of sustainability, and there are of course plenty of fibers we avoid and do not use at all. To see our complete material tool and read more about the fibers we use on a yearly basis, head over to our sustainability report for all the details.