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Sustainability

  1. Nudie Jeans HQ

    It is happening again! We keep creating material change

    We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
    Sustainability
  2. Official repair partner Logo

    We just added a new Repair Partner: Res Res, Copenhagen

    Our Repair Partners are a vital part of our quest to offer free repair forever.
    Sustainability
  3. Summer 21 image Bobby Denim Jacket

    Is Nudie Jeans the most transparent company in the world?

    __In 2013, one of our owners said__, ”One day, we’re going to be the most transparent denim brand in the world.” That...
    Sustainability
  4. Re-use Drop 13 David

    Re-use News – This Just In!

    Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans. With Re-use d...
    Sustainability
  5. 2020 Nudie JeansSustainability Report

    Our Vision: To Become the World's Most Sustainable Denim Company

    Read more about how we go about becoming the world's most sustainable denim company.
    Sustainability
  6. Closing Loops - Recycle

    Closing Loops

    Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
    Sustainability
  7. Bangkok: New Repair Partner

    Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.
    Sustainability
  8. Fashion Revolution Week — 2021

    In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
    Sustainability
  9. Oscar sitting on a bed with his Loose Leifs

    A New Batch of Re-use Jeans is Now Live on nudiejeans.com

    We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
    Collections
  10. Smarter material choices – highlights from our current collection.

    Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
    Sustainability
  11. Sustainability is no longer a trend. It is a profound change for a better future.

    VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
    Sustainability
  12. Nudie Jeans’ climate targets in the newly released STICA Progress report 2021

    In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
    Sustainability
  13. What the FAQ — What happens to the jeans you trade in?

    Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans us...
    Sustainability
  14. Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com

    Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
    Collections
  15. We are on a mission to keep cotton farmers safe —The importance of partnerships

    No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
    Sustainability
  16. Our commitment to our suppliers in response to the pandemic.

    The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
    Sustainability
  17. Go behind the scenes of a Re-use drop

    Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
    Editorial
  18. What the FAQ — In what way is Nudie Jeans transparent?

    Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a bran...
    Sustainability
  19. Fashion Revolution Week — 2020

    From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
    Sustainability
  20. How many pairs of jeans did we repair in 2019?

    In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
    Sustainability
  21. Your Re-use Nudie Jeans are a certified good environmental choice.

    Nudie Jeans Re-use Denim is Eco-labeled with Bra Miljöval – Good Environmental Choice. Our Re-use jeans are eco-label...
    Collections
  22. Re-use online drop 10 available now.

    Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
    Sustainability
  23. What the FAQ — Who makes and repairs our Re-use jeans?

    Welcome to What the FAQ presented by Nudie Jeans: When we started our Re-use program, it was a huge milestone for us....
    Sustainability
  24. Re-use with Björkåfrihet

    We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
    Collections
  25. Reducing our impact with Re-use

    We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
    Sustainability
  26. Re-use online drop 9 is now live

    Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
    Sustainability
  27. What the FAQ — Where do we source our cotton?

    Welcome to What the FAQ presented by Nudie Jeans: Ever since 2004, we have been working with organic cotton, but wher...
    Sustainability
  28. What the FAQ — Where to repair Nudie Jeans?

    Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
    Sustainability
  29. We are leaders.

    We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
    Sustainability
  30. What the FAQ — Our most sustainable product?

    Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
    Sustainability
  31. Re-use Drop 8: now online

    Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
    Sustainability
  32. Glore, a Nudie Jeans Repair Partner.

    We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
    Sustainability
  33. Meet the Nudie Jeans Repair Partners.

    Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
    Sustainability
  34. Rebirth Capsule: Made with post consumer Nudie Jeans Denim

    For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
    Special Projects & Collaborations
  35. Re-use online: Drop 7 now online

    The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
    Collections
  36. How we up-cycle at Nudie Jeans

    The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
    Sustainability
  37. Re-use online: Drop 6 is now live

    We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
    Collections
  38. Who made your Nudie Jeans?

    Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
    Sustainability
  39. The Essence of Nudie Jeans

    Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
    Sustainability
  40. A pile of Nudie Jeans, higher than the worlds tallest building?

    Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
    Sustainability
  41. How many pairs of jeans did we repair in 2018?

    When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
    Sustainability
  42. Sustainable Fashion Awards 2018

    We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
    Sustainability
  43. Re-Use Drop 5 preview now online

    New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
    Collections
  44. Get The Balance Right checks in on Jakarta!

    Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
    Sustainability
  45. Hey, Vegans!

    Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
    Sustainability
  46. Re-use Drop 4

    The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
    Collections
  47. Lone Flag are keeping the balance right.

    We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
    Sustainability
  48. Get The Balance Right in practice

    Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
    Sustainability
  49. Re-use Drop 3: Selvage

    Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
    Collections
  50. Nudie Jeans repair tour

    Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
    Sustainability
  51. Shorten the seconds

    We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
    Sustainability
  52. Re-use Drop 2

    “When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
    Collections
  53. Non Tox Tux.

    We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
    Sustainability
  54. Mend the gap

    You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
    Sustainability
  55. Get the balance right.

    Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
    Sustainability
  56. Re-use is now online!

    It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppor...
    Collections
  57. Re-use news

    We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
    Sustainability
  58. We care a lot.

    Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
    Sustainability
  59. It all starts with a pair of drys

    For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of ...
    Sustainability
  60. Repairing Is Caring

    Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
    Sustainability
  61. Sustainable Store of the Year!

    Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
    Sustainability
  62. Being nice is not an end in itself: Sandya Lang, CSR Manager

    Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
    Sustainability
  63. Our credo: the sustainable jean

    About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wan...
    Sustainability
  64. Nudie Jeans Highly Commended @ Source Awards 2012

    The Source Awards put the spotlight on the most innovative and inspirational businesses, individuals, and initiatives...
    Sustainability
  65. Denim Voices on Nudie Jeans 100% Organic

    We asked around what it means that we now have become 100% organic. Here are some of the answers we got. If you have ...
    Sustainability
  66. 100% Organic – Maria has the word

    I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of ...
    Sustainability