Sustainability
Material change — we do it (third year, top-tier)
Maybe we come off sounding like a broken record, perhaps a little braggadocious even. But our constant search for and...
A few sustainable seconds on why sustainability matters
We just released our annual Sustainability Report. And if you follow us on the regular, you know that we put a lot of...
Living wages: utopia or future of purchasing practices?
Living wages are a hot topic within the fashion industry and have been for some years. Since 2020, we have been condu...
STICA's second progress report out now
For the three years, Nudie Jeans has measured emissions and set climate targets for all three scopes in line with the...
#Whomademyclothes?
Every year in April, we highlight development in our supply chain to show where we contribute to improvement. And thi...
Praise the sun – Bossa Denim and the solar panels
Since 2018, Nudie Jeans has mapped all emissions in all three scopes following the Greenhouse Gas Protocol. It covers...
Setting an example for a sustainable value chain in Tunisia.
About a year ago, we reported on our biggest recycling project to date. The pilot, which started back in 2020, has no...
Re-use #15 – Kaihara edition
This drop is an homage to our standard Dry Selvage denim – the 13.5 oz., mid-weight Japanese selvage from Kaihara Mil...
The grades are in – and we got an A
The Ethical Fashion Report has been one of Australia's leading publications on ethical fashion since 2013. In this ye...
Re-use #14 is now available online
We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, wel...
Audits and training
Transparency is not an end in itself, but it's a tool for much-needed change within the fashion industry. We've put a...
Being responsible where it all starts – at farm level
In 2020, Nudie Jeans joined Sağ Salim, a program developed by Outland Denim, collaborating with Precision Solution Gr...
We might just be the most transparent denim company in the world...
Transparency is not an end in itself, but it has a lot of significance for us and our sustainability work. If we are ...
It is happening again! We keep creating material change
We are ranked as leaders and are proud to demonstrate our transparency and commitment to source sustainable materials.
We just added a new Repair Partner: Res Res, Copenhagen
Our Repair Partners are a vital part of our quest to offer free repair forever.
Re-use News – This Just In!
Are you ready? Well, you better be because we are about to unleash a brand-new slew of Re-use jeans. With Re-use dro...
Our Vision: To Become the World's Most Sustainable Denim Company
Read more about how we go about becoming the world's most sustainable denim company.
Closing Loops
Everything has an end, but a hot dog has two. When you really love your jeans, you do everything within your power to...
Bangkok: New Repair Partner
Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for fr...
Fashion Revolution Week — 2021
In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transpar...
A New Batch of Re-use Jeans is Now Live on nudiejeans.com
We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet exca...
Smarter material choices – highlights from our current collection.
Spring 21 Sustainability Nuggets Every collection is special. But sustainability-wise, our Spring 21 collection is ex...
Sustainability is no longer a trend. It is a profound change for a better future.
VIENNA, 25 February 2021 – Second-quality jeans are those that don’t quite meet the quality standards – the wash may ...
Nudie Jeans’ climate targets in the newly released STICA Progress report 2021
In 2019 we joined Swedish Textile Initiative for Climate Action (STICA) and today the first Progress report is releas...
What the FAQ — What happens to the jeans you trade in?
Welcome to What the FAQ presented by Nudie Jeans: With the passionate engagement from many like-minded Nudie Jeans us...
Ready Yourselves! Re-use Drop 11 is Soon Live on nudiejeans.com
Yes, it’s been a while since Re-use Drop 10, but you won’t have to wait for much longer. The goods have been collecte...
We are on a mission to keep cotton farmers safe —The importance of partnerships
No one is an island — therefore, we like to team up with many different organizations to increase our sustainability ...
Our commitment to our suppliers in response to the pandemic.
The extraordinary circumstances that we all have experienced over the past months highlight how companies and individ...
Go behind the scenes of a Re-use drop
Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
What the FAQ — In what way is Nudie Jeans transparent?
Welcome to What the FAQ presented by Nudie Jeans: Transparency has, and always will be a cornerstone for us as a bran...
Fashion Revolution Week — 2020
From 20th to 26th April, Fashion Revolution Week will be held again worldwide to raise awareness for those who made o...
How many pairs of jeans did we repair in 2019?
In 2013, Nudie Jeans launched the Repair Shop concept. With this came a promise; every pair of Nudie Jeans, no matter...
Re-use online drop 10 available now.
Are you ready for the Re-use online drop 10? Today we release another drop with our most sustainable product! Once ag...
What the FAQ — Who makes and repairs our Re-use jeans?
Welcome to What the FAQ presented by Nudie Jeans: When we started our Re-use program, it was a huge milestone for us....
Re-use with Björkåfrihet
We would like to say thank you to Björkåfrihet who has helped us gather Nudie Jeans that we can give new life to thro...
Reducing our impact with Re-use
We are happy to once again release a drop of washed, mended and pre-loved Re-use jeans. By giving the jeans a second ...
Re-use online drop 9 is now live
Are you ready for the Re-use online drop 9? Today we release drop 9! Once again the Re-use online items are one-of-a-...
What the FAQ — Where to repair Nudie Jeans?
Welcome to What the FAQ presented by Nudie Jeans: A pair of Nudie Jeans always comes with the promise of free repairs...
We are leaders.
We became members of the Fair Wear Foundation ten years ago – in November 2009. After a thorough investigation of dif...
What the FAQ — Our most sustainable product?
Welcome to What the FAQ presented by Nudie Jeans: Are you trying to shop as sustainable as possible? Kevin from our S...
Re-use Drop 8: now online
Ready for the next Re-use drop? Today we release drop 8! Once again these are one-of-a-kind jeans but this time aroun...
Glore, a Nudie Jeans Repair Partner.
We’re proud to say that not a day goes by without a Nudie Jeans being repaired somewhere in the world. This is only m...
Meet the Nudie Jeans Repair Partners.
Well not here but out there, around the world. Have you ever been told that you should be careful what you wish for? ...
Rebirth Capsule: Made with post consumer Nudie Jeans Denim
For Winter 2019 Nudie Jeans presents the Rebirth capsule. Garments made with post-consumer recycled Nudie Jeans. The ...
Re-use online: Drop 7 now online
The Re-use journey continues. The launch of Re-use online has meant that we can now offer jeans that are traded in an...
How we up-cycle at Nudie Jeans
The journey of a pair of jeans can take many turns. We often say that it all starts with a pair of drys, but where do...
Re-use online: Drop 6 is now live
We continue our Re-use journey. In 2018 we launch of Re-use online offering one-of-a-kind jeans with repairs made in ...
Who made your Nudie Jeans?
Have you ever wondered how your clothes are made? Today we highlight the people who make Nudie Jeans garments and pay...
The Essence of Nudie Jeans
Building a sustainable and innovative denim brand is what Nudie Jeans is all about, and 2018 was an exciting year wit...
A pile of Nudie Jeans, higher than the worlds tallest building?
Yep, you read that correctly. Those 55,173 pairs of jeans that we repaired in 2018 – and ultimately saved from going ...
How many pairs of jeans did we repair in 2018?
When we introduced the concept of repairing your jeans, it meant a big piece of the puzzle was now in place for our m...
Sustainable Fashion Awards 2018
We recently received the Sustainable Fashion Award 2018. Evaluated in these four criteria: innovation, design, techni...
Re-Use Drop 5 preview now online
New year, new Re-use drop. Today we unveil the 5th Re-use drop. This time we give you a sneak peek and the drop featu...
Get The Balance Right checks in on Jakarta!
Our Australian team was in Jakarta recently. Together with Standard Denim Supply we launched the Australasian exclusi...
Hey, Vegans!
Friday 9th November 2018 The beef is over – Nudie Jeans cuts leather back patch and replaces it with vegan alternativ...
Re-use Drop 4
The Nudie Jeans Re-use journey continues… Today we offer our 4th drop of Re-use online. As always, these one of kind ...
Lone Flag are keeping the balance right.
We want to let you in on a little secret, we work with a lot of great people and today we introduce you to our friend...
Get The Balance Right in practice
Over the years, the sustainability work at Nudie Jeans has resulted in many valuable tools and reports giving you and...
Re-use Drop 3: Selvage
Today we continue our Re-use journey. Any reader of this space (or a follower of our social media channels) will be f...
Nudie Jeans repair tour
Every pair of Nudie Jeans comes with a promise of free repairs – no matter where or when you bought them. To make it ...
Shorten the seconds
We sometimes end up with jeans that don’t meet our quality requirements. Those products with minor imperfections – se...
Re-use Drop 2
“When you throw a piece of clothing away it’s not only the actual garment that you discard, a significant amount of w...
Non Tox Tux.
We still follow the same agenda as we had from the beginning; producing our garments in the most sustainable and fair...
Mend the gap
You may know that we’re all about mending gaps, but that doesn’t stop at all those worn-in jeans we repair. All our F...
Get the balance right.
Get The Balance Right Lagom is a Swedish word for ‘just the right amount’. It’s our version of Yin and Yang. The fire...
Re-use is now online!
It is today, 16th April 2018 that we launch Re-use online, for the first time ever. This means you now have the oppor...
Re-use news
We wanted to give you a heads up on a special project that we’ve been working on. Nudie Jeans always seeks the most s...
We care a lot.
Last year, we were happy to join the Global Fashion Agenda and its commitment to accelerate a transition to a more ci...
It all starts with a pair of drys
For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge. Breaking in a pair of ...
Repairing Is Caring
Even the tiniest rip needs some tender loving care. Remember that repairing is caring, and DIY denim repairs is the w...
Sustainable Store of the Year!
Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held t...
Being nice is not an end in itself: Sandya Lang, CSR Manager
Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great ...
Our credo: the sustainable jean
About a week ago we got word that the Guardian’s Sustainable Fashion blog had a feature on “A Swedish denim label wan...
Nudie Jeans Highly Commended @ Source Awards 2012
The Source Awards put the spotlight on the most innovative and inspirational businesses, individuals, and initiatives...
Denim Voices on Nudie Jeans 100% Organic
We asked around what it means that we now have become 100% organic. Here are some of the answers we got. If you have ...
100% Organic – Maria has the word
I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of ...
